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Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

WILL THE DEMOCRATS DO A BETTER JOB OF HAVING THEIR SPEAKERS STAY ON MESSAGE THAN THE REPUBLICANS DID DURING THEIR CONVENTION?

To Link To Post: http://www.vlogviews.com/2012dncpreview-com/

Doug Simon, President & CEO of D S Simon Productions, joins Mike Bako, Marketing Manager for D S Simon Productions, to preview the speeches at the Democratic National Convention in Charlotte, NC.

Doug’s VlogViews:

“Democrats have a number of jobs ahead of them during their convention. Most important is to control the message, both in traditional media and in the social media space.”

“One message that the Democrat speakers need to drive home and communicate is that we are indeed better off as a country by pointing out that the stock market is 70% higher now than when President Obama took over from President Bush.”

LOOKING BACK AT THE SPEECHES OF THE RNC AS ROMNEY LOOKS AHEAD TO BATTLE WITH OBAMA

To Link to Post: http://www.vlogviews.com/2012rncreview-com/

Doug Simon, President & CEO of D S Simon Productions, joins Mike Bako, Marketing Manager for D S Simon Productions, to offer a full review of the speakers at last week’s Republican National Convention. 

Doug’s VlogViews:

“Anne Romney passed the first lady test. You could imagine her greeting foreign dignitaries and being a great representative for America.”

“Chris Christie did a horrible job of making the case for Mitt Romney and for making the case of what the Republicans want this election to be about.”

“The Romney team could be faulted for letting the fact checking of Paul Ryan’s speech become more of the story than the actual speech itself.”

“Paul Ryan did do a great job of communicating the message of what a voter could expect from a Ronmey/Ryan ticket.”

“The Romney speech in a vacuum could be seen as a success if not for the Clint Eastwood social media fest that preceded it. Romney delivered a very personal and powerful speech , that ultimately, was overshadowed by Eastwood.”

CLINT EASTWOOD IN THE HOTSEAT: D S SIMON LANDS EXCLUSIVE POST-RNC SPEECH WITH CLINT EASTWOOD

To Link To Post: http://www.vlogviews.com/2012rnc4/

Doug Simon, President & CEO of D S Simon Productions, lands an exclusive interview Clint Eastwood after his speech at the Republican National Convention. Simon also offers his analysis on the effectiveness of Mitt Romney’s speech.

Doug’s VlogViews:

Clearly Mitt Romney took advantage of the low expectations coming in and clearly exceeded them. He came across as likeable, able and authentic. He clearly presented himself as a family man with strong faith and avoided fact-check able blunders that would serve as a distraction…

Excuse me…

Clint Eastwood: Grrrrrrrr…Obama…Grrrr

Doug :He did speak…after Senator Rubio…and after you did that thing…you don’t remember…

Clint: Grrrrrr

Doug: He wisely chose to attack Obama by expressing disappointment that he wasn’t successful. A good line was pointing out for his supporters that they felt best about him on election day and it has been downhill from there.

You don’t think Obama is a nice guy…He’s a what? Well I shouldn’t repeat that one.

But Clint does make a good point. From a strategic perspective, why are the Republicans conceding that Obama’s a nice guy? The Karl Rove school says attack you

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STRONGER PERFORMANCES BY THE REPUBLICANS ON NIGHT TWO OF THE CONVENTION.

To Link To Post: http://www.vlogviews.com/2012rnc3/

Doug Simon, President & CEO of D S Simon Productions, turns the spotlight on Paul Ryan’s speech. Did he make case to the Republican base watching at home and in attendance that he was the right choice for the role of Mitt Romney’s running mate?

Doug’s VlogViews:

“Perhaps Paul Ryan’s biggest accomplishment was to make it seem that Romney made the correct decision to pick him as his VP. His performance was significantly better than Christie’s or Portman who were other VP contenders.”

“He made a good play for the “generational change” argument comparing his iPod but if he was really going young, he might have been better off going with Adele and Wyclef rather than AC/DC and Zepplin. That conjured up the disturbing image of his small business owner Mom singing him to sleep with Highway to Hell when he was 7 years old.

But that might have been smart considering the demographics of who is watching: Brian Stetler of The New York Times reported 75% of first night viewers were over the age of 55. They not only could relate to his music choices but to preserving medicare as is for those over 55.”

“On foreign policy, I was surprised that he seemed to broach a Ryan/Romney doctrine of interventionism when freedom is at

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PAUL RYAN’S SPEECH WAKES UP REPUBLICAN NATIONAL CONVENTION

To Link To Post: http://www.vlogviews.com/2012rnc2/

Mike Bako, Marketing Manager for D S Simon Productions goes inside the speech of Republican Vice Presidential nominee Paul Ryan to judge both the style of substance of his performance.

Mike’s VlogViews:

“Paul Ryan was in full attack mode during his speech at the Republican National Convention, a role that would have been better served by Chris Christie the night before but Ryan took the baton in his place and ran with it to great effect.”

Ryan’s speech was political red meat for the audience watching at home and listening in the convention arena. He played to his audience and they soaked up every attack and dig on President Obama.”

“Fact checkers and pundits are going to have a field day poking holes in some of Ryan’s claims when it comes to Obama’s record on health care and the national debt.”

ANN ROMNEY AND CHRIS CHRISTIE SPEECHES SHOW TWO SIDES OF REPUBLICAN PARTY AT RCN 2012

To Link To Post: http://www.vlogviews.com/2012rnc1/

Doug Simon, President & CEO of D S Simon Productions, provides analysis on the opening night speeches of Anne Romney and New Jersey Governor, Chris Christie, at the Republic National Convention.

Doug’s VlogViews:

“Ann Romney made a clear case that you could accept her as first lady of the United States.”

“There almost seemed to be more excitement for Anne Romney than for Mitt Romney when they both appeared on stage together at the end of her speech.”

“The photogenic couple made the front page of The New York Times which is definitely the image the party wants to present.”

“It seemed that the convention organizers did not bother to review Chris Christie’s speech. If they had it might have had a different tone then being all about Chris Christie and not making the case for Mitt Romney.”

Christie connected with stories of his family and his upbringing but the tone of the speech struck me as making more of a case for Christie in 2016 than for Romney in 2012.”

WHAT DOES THE RYAN PICK FOR VICE PRESIDENT MEAN FOR THE ROMNEY CAMPAIGN?

To Link To Post: http://www.vlogviews.com/paulryan/

Doug Simon, President & CEO of D S Simon Productions, provides analysis on what the choice of Paul Ryan means for the Romney campaign from both a communications and political perspective.

Doug’s VlogViews:

“Romney’s decision shows he is committed to policy and is not afraid to be upstaged by his running mate.  One other thing it brings to light is how little foreign policy matters in his decision.”

“Another major change is the campaign is being engaged earlier. Sarah Palin was picked on August 29th with the convention starting on September 1st. With the Ryan pick it is happening two weeks in front of the convention.

One potential risk for Romney is that there will be even less attention on the Republican convention that there might ordinarily have been based on this early decision.”

“The big winner is Ryan, who becomes my choice as frontrunner in the 2016 election if Romney loses.”

CNN, TIME SUSPEND FAREED ZAKARIA OVER PLAGIARISM

To Link To Post: http://www.vlogviews.com/fareedzakaria/

Mike Bako, Marketing Manager for D S Simon Productions, explores the short term and long term reputation hit to Fareed Zakaria, Time and CNN over Zakaria’s admission of plagiarism.

Mike’s VlogViews:

“Fareed Zakaria held a special journalistic place at Time and CNN. He had built up his personal brand to the point where he was seen as being above the fray. You came to him for honest analysis and right now that honesty is being called into question.”

“It is a dent in the journalistic armor of Zakaria, Time, and CNN at a time when their viewership and readership are in stark decline. These revelations will not help those downward trends.”

“Once Zakaria pays his penance and serves his time on the sidelines I do not anticipate a significant long term effect to his career as long as new allegations of plagiarism do not surface.”

How Do You Create Effective Campaigns Across Traditional And Social Media Platforms

To Link To Post: http://www.vlogviews.com/sallyramsay/

Jovanna David, Director, Southwest Operations of D S Simon Productions, speaks with Sally Ramsay, Senior Vice President, of Pierpont Communications about effective campaigns and the balance between traditional and social media.

Sally’s VlogViews:

“If you know the business goals and objectives and what you want the end result to be, I think you can find a really nice balance to help the client reach their target audiences.”

“I think PR is very exciting right now, we’re seeing an upsurge in that. I think that as clients learn how to better work with their PR firm to let them not only provide the communications council but some of that business council as well, we are seeing great opportunity.”

SOCIAL MEDIA OUTRAGE AGAINST NBC OLYMPIC COVERAGE DOES NOT DRIVE AWAY TV VIEWERS

Doug’s Views:

“I don’t want to sound like Will McAvoy, but is this really social media self-involvement run amuck? Bad news the world doesn’t revolve around you, that’s just reality and we have to get used to it”

“We now have two choices, and it’s far more than Olympic coverage, I think it’s infected our politics as well. Perfection or outrage, I don’t think those are the only choices, because as I observe there is not a lot of perfection going around, but there is a lot of good, you should just start celebrating it more”