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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

CLEVE STEVENS, AUTHOR OF “THE BEST IN US”, DISCUSSES HOW TO IMPROVE CORPORATE LEADERSHIP

To Link To Post: http://www.vlogviews.com/clevestevens/

Doug Simon, President & CEO of D S Simon Productions, speaks with Cleve Stevens, author of The Best In US about improving corporate leadership.

Cleve’s VlogViews:

“Business is a human proposition. What we find is when we invest in our people, and we invest in them in terms of their growth so that they achieve excellence, the profits come as a natural byproduct; but their growth and their excellence need to become the end game, not profit.”

“The 20 and 30 somethings are the workforce, and this particular generation is the generation that actually understands the meaning of “meaning” and the value of having a purpose. They are much more focused on that than the previous generation.”

“The growth that is most effective in developing leaders, and developing their followers, and developing other leaders is the growth that challenges people to recognize most of our decisions are made on a subconscious level and when we get stuck, or we don’t grow to the level we want, we have to address what those beliefs are and uncover them because when we do we can change them. Until we see them we have no hope, but once we do we

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D S SIMON HELPS MACY’S SPREAD JULY 4TH CHEER

To Link To Post: http://www.vlogviews.com/july4th/

The D S Simon camera crew took to New York Harbor for Macy’s on July 4th to get an exclusive look at the holiday spectacular from the tugboat positioned next to the barge hosting the display. The crew donned protective gear to capture this unique perspective in the video below. The footage can also be seen in this piece on Rock Center .

CAN ROMNEY COME FROM BEHIND?

To Link To Post: http://www.vlogviews.com/canromneycomefrombehind/

Baseball and campaign history show he has a big challenge. Does the leader on July 4th win?

There’s a baseball saying: “The team in the lead on July 4th will win the pennant (division) that dates back at least to this reference from 1955 http://sportsillustrated.cnn.com/vault/article/magazine/MAG1129871/index.htm. That’s good news for the Yankees, Rangers and Washington if it holds true this year (the other races are too close to call).

Speaking of Washington, how does this hold for Presidential races? According to Gallup, from an article written in June, 2000, before 1996, three of four races featured the challenger coming from behind to win http://www.gallup.com/poll/9898/2000-presidential-election-midyear-gallup-report.aspx. Since 1996, the leading candidate has won the election every time. Good news for Obama and bad news for Romney. What’s changed leading up to 1996? The campaign’s have started much earlier making it harder to forge a comeback.

Gerald Seib wrote today in the Wall Streeet Journal about “The Issues that Keep Obama Afloat.”  He noted the President’s 5

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ELIZABETH HOGAN, ASSISTANT DEAN FOR MARKETING AT DUKE UNIVERSITY BUSINESS SCHOOL, DISCUSSES ENGAGING WITH INFLUENCERS

To Link To Post: http://www.vlogviews.com/elizabethhogan/

Robert Schwartz, Account Executive and Washington Correspondent of D S Simon Productions, speaks with Elizabeth Hogan, Assistant Dean for Marketing at Duke University Business School, about social media and what makes sense for certain brands as well as engaging your influencers at the PR News Social Media Summit Taste of Tech in New York.

Elizabeth’s VlogViews: “Go where it makes sense for your brand to be. Pintrest is something we’re certainly looking at but as a business school I’m not convinced I’ve found the thing that would make us appropriate to be pinned and we don’t want to be someplace where it doesn’t make sense.”

PATRICIA WRIGHT, PRESIDENT AT DONAVAN WRIGHT ADVISORS, DISCUSSES HOW TO CREATE A SOCIAL MEDIA DREAM TEAM

To Link To Post: http://www.vlogviews.com/patriciawright/

Mike Bako, Account and Marketing Manager of D S Simon Productions, speaks with Patricia Wright, President at Donavan Wright Advisors, about her ideal social media team at the PR News Social Media Summit Taste of Tech in New York.

Patricia’s VlogViews: “I think about my social media dream team in three parts. First of all, you need someone who is your listener and tool expert, they understand what’s happening out in the whole social sphere, they understand the different ways that you can communicate and they really understand what’s happening in your competitive mix and with your company, business or charity. The second part I think is the writer, you need to have someone who can put that piece together, who knows what’s interesting to the various audiences that you’re trying to gear towards. The third part is the integrator. This is the one that understands your business, that understands the business that people are interested in, knows how you can mix all of this together and really make it powerful for your brand or for your company.”

LINDSAY KNIFFIN, SOCIAL MEDIA COMMUNITY MANAGER AT CISCO, DISCUSSES BUILDING COMMUNITIES ON FACEBOOK

To Link To Post: http://www.vlogviews.com/lindsaykniffin/  

Doug Simon, President & CEO of D S Simon Productions, speaks with Lindsay Kniffin of Cisco about how to create communities on Facebook at the PR News Social Media Summit Taste of Tech in New York.

Lindsay’s VlogViews:

“What we found, especially with the timeline rollout, is that photos and videos do extremely well. The rich digital media is what’s going to help get that engagement across, and then you can always link to your blog posts or press release. Telling your story using visuals with Facebook is key with the new timeline rollout.”

“Some different easy ways to build engagement is just polling the community. I think that’s a fabulous way of understanding what kind of content your followers are looking for, why they come to your page and what else you can do to make your page more unique and relate to the fans.”

QUINN BRYNER, ACCOUNT DIRECTOR AT TIERNEY, DISCUSSES CHANGING YOUR SOCIAL MEDIA STRATEGIES TO FIT YOUR AUDIENCE

To Link to Post: http://www.vlogviews.com/quinnbryner/ 

Robert Schwartz, Account Executive, Washington Correspondent of D S Simon Productions, speaks with Quinn Bryner, Account Director at Tierney,  about targeting specific content in social media at the PR News Social Media Summit Taste of Tech in New York.

Quinn’s VlogViews: “People who are influencers can be defined very differently depending on what your organization is or what your client is. I think it’s important if you’re trying to target those people, to know what’s important to them and try to align your strategy to give them the content they’re looking for. Listening and reading what is interesting to them and then trying to plug into that, is the most effective way to be authentic and reach them in the platform they prefer. ”

KRISTIN HUMMEL, ACCOUNT DIRECTOR AT TIERNEY, DISCUSSES TREATING SOCIAL MEDIA AS A LONG TERM COMMITMENT

To Link To Post: http://www.vlogviews.com/kristinhummel/

Mike Bako, Account and Marketing Manager of D S Simon Productions, speaks with Kristin Hummel, Account Director at Tierney, about building strategies for social media at the PR News Social Media Summit Taste of Tech in New York.

Kristin’s VlogViews: “You can’t look it as an immediate quick fix. You can’t see every platform that’s out there and see the growth that other brands are experiencing and assume that’s going to be the case for you and that it can happen overnight. You have to evaluate each platform for what it offers and what value it would have for your specific audience and then you need to build a long term plan and understand that it’s an investment in a new communication channel and try and treat it that way.”

RONN TOROSSIAN, CEO OF 5WPR AND AUTHOR OF “FOR IMMEDIATE RELEASE”, DISCUSSES BUILDING CLIENT BRANDS

To Link To Post: http://www.vlogviews.com/ronntorossian/

Doug Simon, President & CEO of D S Simon Productions, speaks with Ronn Torossian, CEO of 5WPR and author of “For Immediate Release”, about forming strategies for success in PR. 

Ronn’s VlogViews:

“Good Public Relations today means something different for every single client. Public Relations is about dialogue, it’s about controlling the conversation and influencing the conversation. For some clients it’s about getting them on the front page and for others it’s about keeping them off the front page.”

“First off, when brands are thinking about building their message, public relations is the most effective and cost effective way to build your brand…Secondly, in the media nobody cares if your basement is flooded, nobody cares if it’s you and your wife’s 25th year anniversary, the media often wants a story and they want it now. So if you’re in the media and the media calls you, make sure you respond quickly…The third thing I’ll tell you, the most powerful media in the world is really Google. The most powerful media in the world is really search engines. As much as one or two or three stories are important, know what the dialogue out there

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President Obama Takes To The Airwaves After Supreme Court Healthcare Ruling

To Link To Post:  http://www.vlogviews.com/obamasmessage/

Mike Bako, Marketing Manager for D S Simon Productions and Managing Editor of The Daily National, offers his insights on President Obama’s message to the America public a short time after the historic ruling on healthcare by the US Supreme Court.

Mike Bako’s analysis on President Obama’s media message:

“President Obama has a gust of political wind behind him as we head into the summer campaign season.”

“It was a political win from a practical standpoint and from the way it all came down with Chief Justice Roberts siding with the President.”