VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
Mike Fernandez, CEO of Burson-Marsteller and this year’s winner of the PRSA-NY Philip Dorf Award spoke with Doug Simon, CEO of D S Simon Media after The Big Apple Awards ceremony. Mike shared his two key lessons for mentors and mentees. He emphasized the importance of critical thinking and asking the right questions as well as giving back to others.
Mike Fernandez has mentored two dozen CCOs and CMOs of major corporations. He shared themes from his acceptance speech.
“It’s only by giving back, it’s only by being other focused that you truly succeed.” – Mike Fernandez
Do we have a scoop? Will Cheryl Wills and Arthel Neville be hosting the Big Apple Awards next year? Watch the video to find out.
Doug Simon caught up with the two hosts of this year’s PRSA New York Big Apple Awards Arthel Neville, anchor for Fox News, and Cheryl Wills, anchor for NY1 News. They spoke about their experiences hosting the awards and on how public relations professionals are valuable resources to journalists.
Doug Simon spoke with Scott Thuman, Chief Political Correspondent for WJLA in Washington, DC and the Sinclair Broadcasting Group at the PR Summit DC about news and journalism in today’s political climate. He feels media should stop using the term “fake “news. Who are we to argue?
Christian Clymer of the Pharmaceutical Research and Manufacturers of America spoke with Doug Simon at the PR Summit DC about PhRMA’s new Go Boldly campaign and the keys to effective communications leadership at a large association.
Doug Simon, CEO and Founder of D S Simon Media had the chance to speak with Martha Boudreau, Executive Vice President & Chief Communications and Marketing Officer of AARP at the Capitol Communicator PR Summit DC. Martha and Doug both have a BA in Political Science from the University of Michigan. Martha discussed the four areas of change that communicators need to navigate. She also emphasized how an effective mobile strategy is critical to an organization’s success.
Martha Boudreau’s VlogViews:
‘The most effective organizations at creating one brand voice are those that blend communications and marketing under on organizational structure so that the priorities can be set and channels can be synchronized in a way that speaks across all those channels to the audience.”
“It’s all about mobile devices… People want to interact with brands and other organizations that matter in their lives on their mobile device and that’s not just getting information, that’s buying things, that’s voting on things, that’s joining, that’s weighing-in so a mobile first strategy is crucial for every brand and every organization in this day and age.”
D S Simon Media‘s Kristina Doytchinova had the opportunity to sit down with Allison Matejczyk, Director of Corporate Partnerships at Ellevate Network to talk about the importance of leadership communications for women in business. Allison delves into how developing your own personal brand can help you stand out in a competitive landscape.
Allison Matejczyk’s VlogViews:
“It gives women a leg up when they establish themselves as an influencer or become a thought leader. It’s a very competitive landscape out there so cultivating your voice in that landscape is very important.”
“Develop what we call at Ellevate Network your “personal board of directors” to really test your personal brand, test your voice and ask for feedback.”
Join us at the Capitol Communicator PR Summit DC! D S Simon Media Founder and CEO, Doug Simon, will be giving his tips on how to turn leaders into influencers. Other speakers include Keith Green of Guinness World Records, Pam Jenkins of Powell Tate, and Martha Boudreau of AARP.
For more information on the conference and to register click here
Kristina Doytchinova, Marketing Manager at D S Simon Media, had the chance to speak with John Avlon, Editor-in-Chief of The Daily Beast, on the crisis in trust at the “Fighting the Good Fight” Webinar hosted by Edelman and Commpro.biz .
John gives his take on how businesses can live their values and ultimately be rewarded with loyalty. If they don’t, they will be punished by consumers in the social media environment. Businesses also need to be smart with their ad dollars. He says they need to stay away from broad programmatic ad buys and consciously support the websites they think are living up to their values.
John Avlon’s VlogViews:
“Businesses are being asked by consumers to live their values and if they stand for something then consumers will have an emotional connection to them but it needs to be authentic.”
“Businesses need to support quality news sites in the pursuit of quality customers and not simply do broad programmatic ad buys. They need to support the sites they think are doing well and be the change they want to see.”
Alex Josephson, Head of Global Brand Strategy at Twitter spoke with D S Simon Media CEO and Founder of The SPOKEies™, Doug Simon about how brands and spokespeople can effectively leverage Twitter as a platform. He also offered his thoughts on how small businesses and non-profit organizations can also use Twitter to grow their organizations despite having smaller budgets.
“I think when it comes to a leader of an organization being a spokesperson or brand representative for a market or a brand, there’s really three pillars– three themes that are really important. One is authenticity. The second would be exclusivity. And the third would be consistency.”
“When users consume video content on Twitter and we compare that to the online video norms– because of the state of mind they’re in– they’re in a mobile environment, they’re in a social-oriented environment. We see everything from engagement, to recall, to even the actual memory encoding when they’re watching the video.”
Doug Simon, founder of The SPOKEies™ and influencer marketing firm D S Simon Media caught up with Olga Gonzalez, CEO of Pietra PR and President of PRSA New York at the Pietra PR offices. Olga offered her insight on how to be an effective spokesperson and the value of using an in-house expert.
“One of the keys to being a great spokesperson is actually to be the great teacher, to be someone who is knowledgeable and knows their research, knows how to ask the right questions, is engaged, but is also inspiring.”
“If you’re an in-house person, you know the brand in and out. You’re not compromised by working with other brands, per se. And you bring another perspective, because you’ve worked very intimately with that product, with that team,”