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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

STEFAN WEITZ, SENIOR DIRECTOR OF SEARCH, AT BING/MICROSOFT, DISCUSSES HOW SEARCH WILL CONTNUE TO EVOLVE IN THE UPCOMING YEARS

To Link To Post: http://www.vlogviews.com/stefanweitz/

Robert Schwartz, Account Executive and Washington Correspondent of D S Simon Productions, spoke with Stefan Weitz, Senior Director of Search, at Bing/Microsoft about how the concept of search will be changing as technology continues to evolve, at the State of Now/#140 Conference in New York.

Stefan’s VlogViews:

“Today what I spoke about is how social data, the stuff we contribute to the social web via Facebook, Twitter, Foursquare, Linkedin and all those things, is not just a nice to have when it comes to search, it’s actually required for search soon to operate in the world in which we live.”

“In the future, search as we know it will cease to exist. You’re going to see search embedded in more and more things you do every day. It will be more search as a platform and less of search as something you do.”

CALVIN REID, SENIOR NEWS EDITOR AT PUBLISHERS WEEKLY, DISCUSSES HOW SOCIAL MEDIA TRANSFORMED THE PUBLISHING INDUSTRY

To Link To Post: http://www.vlogviews.com/calvinreid/

Robert Schwartz, Account Executive and Washington Correspondent of D S Simon Productions, spoke with Calvin Reid, Senior News Editor at Publishers Weekly, about how social media has changed publishing, at the  State of Now/#140 Conference in New York.

Calvin’s VlogViews:

“There are so many more business models among new publishing ventures, new ways to distribute the content, to slice the content up, and new ways to reach readers. Social media has probably had the most immediate impact on book publishing by changing marketing and promotion. Facebook, Twitter and all the rest have created ways for publishers to directly connect with readers.”

“We’re in a period now where publishers are looking at what authors are doing. Authors are self-publishing in huge numbers, some are being successful and some are not. But what we’ve seen is that they can reach readers, they can create communities around their own books and they can help their publishers sell their books better than ever before. Publishers are finding that they can pick and choose a little bit more but also that this new digital landscape has created new business opportunities for them.

LIZ STRAUSS, FOUNDER OF SOBCON, DISCUSSES HOW SOCIAL MEDIA HAS CHANGED THE WAY WE FORM CONNECTIONS AND USING SOCIAL MEDIA WITH A PURPOSE

To Link To Post: http://www.vlogviews.com/lizstrauss/

Robert Schwartz, Account Executive and Washington Correspondent of D S Simon Productions, spoke with Liz Strauss, founder of SOBCon,  about forming connections using social media at the State of Now/#140 Conference in New York.

Liz’s VlogViews:

“We were talking about clearing up the noise inside your head and finding the opportunity that’s right in front of you. Some of it has to do with you being in the moment, living in the now and not living in the past or living in the future. And you really need to know where you’re going. If you don’t know where you’re going then you don’t know which opportunities are going to help you get there.”

“Social media allows us to connect and touch people at the speed and reach of the internet. What most people don’t understand is that we don’t stay online. We bring people offline and talk to them in person or on the phone so we connect with people faster and with people we may not have been able to connect with ever.

AMANDA GREENE OF THE ALLIANCE FOR LUPUS RESEARCH AND TIFFANY PETERSON, LUPUS WARRIOR, DISCUSS HOW SOCIAL MEDIA HAS BROUGHT LUPUS PATIENTS FROM ACROSS THE GLOBE TOGETHER ONLINE.

To Link To post: http://www.vlogviews.com/amandagreenetiffanypeterson/

Robert Schwartz, Account Executive and Washington Correspondent of D S Simon Productions, spoke with Amanda Greene of the Alliance for Lupus Research, and Tiffany Peterson, Lupus Warrior, about how social media has helped open communication in the Lupus community at the State of Now/#140Conference in New York.

Amanda and Tiffany’s VlogViews:

“That’s what social media has done in the health world, it’s really inspired me to start Lupus chat and to really engage all of those patients with Lupus but not only the patients but the physicians and the organizations out there who are also on Twitter and we can kind of bring them in on Lupus chat and really connect, share information and increase our learning.

“The Society for Participatory Medicine is on Twitter and their all about sharing those doctor patient relationships and really getting them together online to engage in patient centered care.”

TIFFANY LABANCA, SVP, INTERNAL COMMUNICATIONS, NEWS CORPORATION DISCUSSES TAKING SOCIAL MEDIA SERIOUSLY AND TOUCHING OTHERS IN THE PROCESS AT THE 2012 STATE OF NOW/#140CONF

To Link to Post: http://www.vlogviews.com/tiffanylabanca/

Robert Schwartz, Washington Correspondent of D S Simon Productions , spoke with Tiffany LaBanca, SVP of Internal Communications at News Corporation, about the possibilities of social media when taken seriously and used right. 

Tiffany LaBanca VlogViews:

“Never doubt that a dedicated group of like-minded people can change the world. Because in the end that’s the only thing that ever has.”

“Set an intention. When you use social media, after you use it for all of your professional transactions, try and use it to touch someone’s soul and be open to that or let them touch yours.”

“We can use social media to engage in the celebrity gossip or we can make the choice to have real meaningful connections with other human beings and the more connectivity that happens in the world the greater potential there is to actually help people.”

JULIA ROSIEN, CHIEF IDEA OFFICER AT SOCIAL NORTH DISCUSSES SOCIAL MEDIA AND IT’S IMPORTANCE IN BRINGING COMMUNITIES TOGETHER AT THE 2012 STATE OF NOW/#140CONF

To Link To Post: http://www.vlogviews.com/juliarosien/

Robert Schwartz , Washington Correspondent of D S Simon Productions, spoke with Julia Rosien, Chief Idea Officer at Social North , as they discussed how social media strengthens relationships. 

Julia Rosien VlogViews:

“You have to be yourself in social media, you can’t be anyone else because you’ll eventually fall out of that group if you pretend your something you’re not. Number two was your voice is stronger than you think it is. Everybody has a message and the message is important because it’s your message and number three was that your weirdness is as profound and beautiful as my weirdness. Put it out there, share it with the world, your good enough the way you are and don’t have to be something we’re not.”

“We have to find those niche communities and we have to grow them stronger so their voices are strong for each other. I think that is where the sustainability of social media lies.”

THE SHTTY MOMS/TODAY’S MOMS, MARY ANN ZOELLER AND ALICIA YBARBO, PRODUCERS AT THE TODAY SHOW AND AUTHORS OF “TODAY’S MOMS” SPEAK AT THE 2012 STATE OF NOW/#140CONF ABOUT SOCIAL MEDIA USE DURING THEIR DAY JOBS AS WELL AS FOR THEIR BOOKS

To Link to Post: http://www.vlogviews.com/todaysmoms-2/

Robert Schwartz, Account Executive, Washington Correspondent of D S Simon Productions spoke with The Shtty Moms/Today’s Moms , Alicia Ybarbo  and  Mary Ann Zoellner, producers at the Today Show and authors of “Today’s Moms, as they discussed what social media has done in their professional and personal lives.

“Social media has also changed the way we do our nine to five jobs. We’re both producers at the Today Show and an hour doesn’t go by where we don’t see something that’s trending, something that’s hit online or something that’s everyone is talking about, that is from the traditional media platform.”

CARLOS DELGADO, FOUNDER OF EXTRA BASES AND RETIRED MLB PLAYER, DISCUSSES HOW HIS FOUNDATION INCORPORATES SOCIAL MEDIA TO SPREAD THEIR MESSAGE AT THE 2012 STATE OF NOW/#140CONF

To Link to Post: http://www.vlogviews.com/carlosdelgado/

Robert Schwartz, Account Executive, Washington Correspondent of D S Simon Productions, spoke with Carlos Delgado. former MLB player and founder of Extra Bases, a nonprofit foundation for island youth, about how he enacts social media to promote his message.

Carlos’ VlogViews:

“When you’re not on TV all the time it’s a little harder to sell so we embrace a concept of social media. We started tweeting a little more and we started using Facebook a little more in order to spread our message. We want to let people know what we’re doing and let people understand that there is a lot of need out there.”

“People like more trendy and controversial stuff so that’s why I use two accounts. My personal one is where I can write pretty much what I want and sometimes I can create a little buzz and redirect people to the foundation.”

Lil JaXe, TEEN RAPPER, DISCUSSES SOCIAL MEDIA OPPORTUNITIES FOR THE MUSIC INDUSTRY AT THE 2012 STATE OF NOW/#140CONF.

To Link To Post: http://www.vlogviews.com/littlejakes/

Robert Schwartz, Account Executive, Washington Correspondent of D S Simon Productions, spoke with Lil JaXe teen rapper, about how social media has created numerous opportunities in the music industry.

Lil JaXe VlogViews:

“Social media has helped every rapper, singer; anyone in the industry. It’s a way to advertise for free and get our name out there. It’s amazing”

SHAREDVOICE PR HELPS KICK START AWARENESS FOR KIDS KICKING CANCER WITH BIG APPLE AWARD WINNING CAMPAIGN

To Link To Post: http://www.vlogviews.com/rebaauslander/

DOUG SIMON, President & CEO of D S SIMON PRODUCTIONS spoke with Reba Auslander, Executive VP, Practice Chair at SharedVoice Public Relations  about her firms Big Apple Award for their work with Kicks Kicking Cancer.

SharedVoice Public Relations is a health and wellness-focused agency from Chamberlain Communications Group, an inVentiv Health  company.

Reba on the success of the campaign and driving traffic to the Kids Kicking Cancer website:

“We went from 90,000 visitors to the Kids Kicking Cancer  website to over 120,000 more visitors. So now it’s over 200,000.”

On how to target your message to a specific audience:

“Look at the audience you are trying to reach and how best to reach them.”

“What messages are you trying to get through? The messages are very important. That’s something from legacy Chamberlain that we hold very dear.”