VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
To Link to Post: http://www.vlogviews.com/nancymaffucci/
Maffucci on her firms previous practice of awarding successful campaigns:
“This program, we needed to give it a little kick, we needed to elevate it. It had been in operation for 10 years and needed a facelift.”
On the background for the awards that Wunderman called The Sigi’s :
“It’s inspiration came from Lester Wunderman. Lester Wunderman is the founder of our company, the Chairman Emeritus, and he really is one of the original Mad Men.”
To Link to Post: http://www.vlogviews.com/deion-branch-milks-a-cow/
Deion Branch milks a cow in this viral video D S Simon produced for the National Dairy Council.
Super Bowl MVP Tom Brady was recently featured in a successful and humorous viral video, and now fellow MVP and Patriot Deion Branch has attempted to one up his teammate – by milking a cow!
Deion Branch and Ripley the Cow have created a special friendship in order to educational information about natural and lactose free milk to many Americans. D S Simon produced and distributed the viral video.
To Link To Post: http://bit.ly/KP9yUF
A panel of health journalists including John George @JohnGeorgePBJ, Stacey Burling @StaceyABurling, Stacey Butterfield , Larry Blumenthal @lblumenthal, and Ellen Beth Levitt share their top tips at the PRSA Health Academy Conference in Philadelphia.
John George’s Vlog View: “Read the paper or watch the news program or visit the website of…whatever the medium is you want to pitch, it’s the best way to learn what types of stories their interested in, what types of stories they run.”
Stacey Burling’s Vlog View: “I think the phone pitch is still important, I think that there’s information you can convey in a conversation that’s hard to get a across in an email”
Stacey Butterfield’s Vlog View: “Don’t forget about physicians as a potential audience for any kind of health care pitch, they have a different perspective on these issues than the general public…but a lot of the same stories will be relevant to physicians.”
Larry Blumenthal’s Vlog View: “Think differently, because I’m online, because it’s all about the web for me, think differently, think beyond pitching the typical news story”
Ellen Beth Levitt’s Vlog View: “Journalists, noRead More
TO LINK TO POST: http://bit.ly/K6FM09
Doug Simon, President & CEO of D S Simon Productions, spoke with Elise Mitchell, President & CEO of Mitchell Communications Group, at the Counselors Academy 2012 Spring Conference about starting her own PR firm.
“You want to be on the journey intentionally, which means that whatever you are experiencing in your business you want to fully embrace it. But most importantly don’t be so focused on the destination that you miss the experience of the ride along the way.”
“I believe to be successful in whatever you do in business you have to be first and foremost passionate about it.”
“If we could learn to take that energy that a lot of times we focus on, the potential hazards and all the things that could go wrong and instead focus on where we want to end up we will be much more successful in life.”
TO LINK TO POST: http://bit.ly/JprK8D
Doug Simon, President & CEO of D S Simon Productions, spoke with Gini Dietrich, Founder and CEO of Arment Dietrich, at the Counselors Academy 2012 Spring Conference about combining your personal brand with your business brand, and discussing her book, Marketing in the Round.
“And now enter in social media and you have to create this content that allows people to figure out who you are online…. So this face to face doesn’t happen as often as it used to, and so you have to create this opportunity to sort of bring in your personal interest and hobbies so that people feel like they get to know you.”
“It’s really about creating a personality in terms of who are the people you get to work with every day if you work with this company”
To Link to Post: http://bit.ly/IQlWHB
Mike Bako, of D S Simon Productions, spoke with with Michael O’Rourke, President of New York Festivals & International Awards Group, at the New York Festivals Advertising Awards about celebrating the 55th Anniversary of New York Festivals.
Michael’s VlogViews: “We evaluated the concept of a campaign… and it’s very difficult to say in today’s day and age to say whether or not it’s a bronze, it’s a gold, it’s a silver. I think it’s important to evaluate it across the entire spectrum of advertising and communication in itself. So we created the concept of voting on the idea…the relevance, the brand relevance, the marketing relevance, does it make sense? And ultimately the execution.”
To Link to Post: http://bit.ly/IQkR2v
Mike Bako, of D S Simon Productions, caught up with Tom Burrell, Founder & Chairman Emeritus of Burrell Communications at the New York Festivals Advertising Awards. Tom discusses his induction into the Hall of Fame as well as some of the changes he’s seen in the advertising industry throughout his distinguished career.
Tom’s VlogViews: “I’ve seen a number of changes, one of the major sea changes has been the move from conventional advertising to a broader definition of what advertising is, that include guerilla marketing, including social media and all the employment of new technology to get to people in totally new ways.”
To Link to Post: http://bit.ly/KS7oEY
Doug Simon President & CEO of D S Simon Productions, spoke with James Smyth, CEO of New York Festivals & International Awards Group , about what factors go into making great advertising in the ever changing communications environment and how those factors play a big part in the judging process of the awards ceremony.
James’ VlogView: “I thought that structure of twenty panels with ten people on each and 20 chairmen, so to speak, was flawed, so I decided to not have a chairman and just have a moderator…and that worked well because it allowed what I like to call all the warring chieftains to sit at one table and debate ideas, comments, merits and demerits.”
To Link to Post: http://bit.ly/IyZtLm
Mike Bako, of D S Simon Productions, spoke with Michael Schiferal, Executive Vice President & Director of Media Relations at Weber Shandwick at the New York Festivals Advertising Awards about examining classic advertising campaigns through the modern lens of social media.
Michael’s VlogView: “It’s a common thing that clients ask all the time, make my video viral, it doesn’t just “go viral” you can’t flip a switch and it happens. We, you know, try to let clients understand and brands understand, you don’t own your branding, the people own it, and they’re going to do what they want with it. When that content is replicated, if it’s replicated by a Saturday night live sketch… or if people make their own youtube video spoofing your ad, then you know you’ve crossed over.”
To Link to Post: http://bit.ly/IDaJ8m
Mike Bako, of D S Simon Productions, caught up with Donald Gunn, founder of the Gunn Report at the New York Festivals Advertising Awards . Donald discusses his role as moderator of the 2012 judging panel.
Mike Bako recently joined D S Simon Productions, Inc. as Account & Marketing Manager. He can be reached via email at firstname.lastname@example.org
Donald’s VlogView: “We had a wonderful jury from… ten different countries, all different continents, we judged for four days, we had 705 pieces that came… from the worldwide process of the grand jury.. you can imagine that we only had 705 pieces and 4 days to judge them, that we were judging quite carefully.”