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VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

Happy Holidays From D S Simon Media!

We wanted to wish you a Happy Holidays! We are giving thanks and expressing gratitude to our clients, partners and friends by giving to causes our team actively engages with.

All the best in 2017!

How to Seek the Most Authentic Influencer for Your Brand

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with John Walls (@whereswalls), Director, Brand PR, Luxury and Lifestyle Brands for Hilton Worldwide at the PR News Media Relations Conference in Washington, D.C., about the role of influencers and how brands work with them.

In today’s vlog post, Doug spoke with John Walls, Director, Brand PR, Luxury and Lifestyle Brands for Hilton Worldwide about how to identify influencers who actually make sense for your brand, making sure to put out the right message through the influencers you hire and how influencers are the face and personality of your brand. John goes into how authenticity is key for your brand.

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Using Social Media to Lead Your Team Through a Crisis

Elizabeth Rosenberger of D S Simon Media, spoke with Rachel Racoosin (@rachelracoosin), Senior Digital Strategist for LEVICK at the PR News Media Relations Conference in Washington, D.C., about leading employees and senior leaders through media firestorms.

In today’s vlog post, Elizabeth spoke with Rachel Racoosin, Senior Digital Strategist for LEVICK about how to lead your organization’s social media messaging in a crisis, taking the right steps to prepare for a crisis, bringing emotion to the conversation through video and how to implement a dark site for your company.

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Do You Know How to Pitch to the Media?

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with Michael Smart (@MichaelSmartPR) of Michael Smart PR at the PR News Media Relations Conference in Washington, D.C., about how to craft email pitches to the media.

In today’s vlog, Doug spoke with Michael Smart of Michael Smart PR about writing the right email to pitch your product/story to outlets, how video content can help sell the pitch, and some interesting ways to create pitches to outlets.

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Obama’s Comedy Writer, Funny or Die’s David Litt Talks CEO Humor

To be or not to be funny…

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with David Litt (@DavidLitt), former comedy speechwriter (along with 6 others) for President Obama and current head writer/producer for Funny or Die, Washington, D.C. (@FunnyorDie), at the PR News Media Relations Conference in Washington, D.C., about how to pick the right moment to be funny for your CEO or the executive of your company.

In today’s vlog post, Doug spoke with David Litt who was the former speechwriter (along with 6 others) for President Obama and current head writer/producer for Funny or Die, Washington, D.C., about when to choose the right time to be funny during a speech or presentation and when not to be. David mentions that it is more comfortable for a CEO or executive to have jokes or funny lines throughout the speech instead of a punchline at the end of it.

 

Side note: One of Doug’s vlogs from 2012 was featured on Funny or Die. Don’t worry, he’s not quitting his day job. Take a look here.

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Protecting the NFL Players in a Crisis

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with George Atallah (@GeorgeAtallah), Assistant Executive Director & External Affairs for NFL Players Association at the PR News Media Relations Conference in Washington, D.C., about leading your organization’s messaging in a crisis.

In today’s vlog post, Doug spoke with George Atallah, Assistant Executive Director & External Affairs for NFL Players Association, about his role in communications for the NFL Players Association. He discussed the issue of concussions and the challenges faced by labor union leadership, workplace safety, post career health benefits and more.

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Brand Video Communications Report Guides On Data and Influencer Usage

D S Simon Media and Talkwalker have released the Brand Video Communications Report. Doug Simon, CEO D S Simon Media (@DSSimonDoug) spoke to Todd Grossman, American CEO Talkwalker (@talkwalker) about best practices for using data to drive earned media coverage.

Key findings include:

  • Agencies and brands value different things with brands significantly more interested in web referrals
  • Agencies are ahead of brands in looking at trends and influencers
  • Video is a key platform driving engagement

 

For Todd’s Interview of Doug on the Brand/Agency disconnect, View Here. For a copy of the report, Click Here.

Brand Video Communications Report Finds Agency/Brand Disconnect

D S Simon Media and Talkwalker have released the Brand Video Communications Report. Todd Grossman, American CEO Talkwalker (@talkwalker) spoke to Doug Simon, CEO D S Simon Media (@DSSiomDoug) about the key findings on the challenge to earn media, the agency brand disconnect and the power of video.

Key findings include:

  • While agencies are satisfied with their team’s ability to pitch the media, clients are frustrated.
  • Brands often make it harder for agencies to earn media by insisting on commercial content
  • Overwhelming majorities of communicators found video builds brand awareness, helps sell products and earn media and is an effective tool for internal communications

 

For Doug’s Interview of Todd on the role of data, View Here. For a copy of the report, Click Here.

Earned Media Throughout the Election

Doug Simon (@DSSimonDoug) of D S Simon Media speaks about how your brand can win by using similar marketing strategies that were used throughout the election process.

The campaign demonstrated the power of earned media. For the first time in years, the candidate outspent during both the primary and general election campaign won. Donald Trump mastered earning media with social media. Can you?

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BREAKING GROUND, BREAKING RECORDS : TURNING YOUR COMPANY INTO AN ENTERTAINMENT BRAND

Doug Simon (@DSSimonDoug) , CEO of D S Simon Media (@DSSimon), met with Keith Green (@KeithsTweets), VP of Marketing and Commercial Sales at Guinness World Records (@GWR) after their presentation at the PRSA 2016 International Conference to discuss how you can effectively transform any company into an entertainment brand through the generation of quality content and the utilization of video as a social marketing tool.

In today’s vlog post, Doug chats with Keith Green, VP of Marketing and Commercial Sales at Guinness World Records, about how to turn your company into an entertainment brand. They discuss the of use of a Guinness World Record attempt as a powerful tool in generating media coverage and excitement around your brand. Doug also touches on the power of video in an effective public relations and marketing campaign and offers tips on creating compelling video that fuels your social media outreach and generates media attention.

 

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