VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
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Doug Simon, President and CEO of D S Simon Productions, spoke with Jenna Walsh, Senior Account Executive at Publicis, at Editor Showcase: Modern Moms in New York City on April 6th where she represented Nestle Toll House. Jenna shares some of Nestle’s new product launches for 2011.
Some of Jenna’s VlogViews:
“We have a new peanut butter chocolate chip cookie dough, so that’s another way we’re updating America’s favorite chocolate chip cookie is by adding peanut butter; and everyone loves peanut butter! They keep coming up with new innovative products but it’s always going to be America’s favorite chocolate chip cookie.”
“Toll House is a pretty big player in social media. We have a new program for baking bloggers and mommy bloggers that we’ve been reaching out to and have had a lot of success with that. We like to keep them up to date on new products and cookie kits, baking kits that they can distribute to their readers. They’ve been great advocates for the brand.”
“We have a website called verybestbaking.com or you can also go to tollhouse.com which will get you there and our test kitchens do post baking videos, how-to videos, so you can get some tips and tricks and learn about recipes online.”
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Doug Simon, President and CEO of D S Simon Productions, spoke with Anamaria Suescun-Fast, Director of Public Relations at Guerra DeBarry Coody, representing Dr. Smith’s at Editor Showcase: Modern Moms in New York City on April 6th.
Some of Anamaria’s VlogViews:
“Dr. Smith’s diaper ointment, they have had a strong, kind of fanatical, grassroots following for the past forty-five years. In the last year and a half the client has wanted to get the word out to more moms and they’re really doing a lot nationally to try to get this information out to new moms, grandparents, just a whole new generation of moms and dads.”
“Brand new to the company for this product is a strong digital push. So we have created a campaign that launched about six months ago, strictly digital, we are creating a blog where we have eight what we call ‘premium parents’ from all over Texas and Florida. What we’re trying to do is create a community for parents for sharing parenting solutions, parenting problems, parenting ideas, fun stories about their family and their kids; a community where parents can really share and obviously in the end we want them to know about a new product.”
“Being at places like this, we’re creatinRead More
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Doug Simon, President and CEO of D S Simon Productions, spoke with Rachel Fishman Feddersen, Director of Digital Content, Strategy and Design for The Parenting Group, at the Min’s Best of the Web Awards in New York City on April 7th about being inducted into the Digital Hall of Fame and winning Best Use of Social Media for “Reaching Moms Through Social Media”.
Some of Rachel’s VlogViews:
“It was a little weird being nominated for Hall of Fame because it does suggest like, you’re done! But I have been working in this industry for longer than most people, I started in the mid 90’s doing pure digital and I’ve been at lots and lots of parenting and family oriented publications so I have about as long a career in digital as you can have.”
“You will never build something in digital by yourself. You have got to work with a team. You’re working with editors, you’re working with designers, you’re working with programmers, you’re working with user interaction people, you’re working with the whole sales and marketing side and you’ve just got to be a good team player. There’s no way to do something by yourself in the digital space.”
“The credibility and quality of the information is of absolute paramount importance for us. The mommy market, or the parenting market is incredibly crowded, there’s a zillion players, thereRead More
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Doug Simon, President and CEO of D S Simon Productions, spoke with Randall Rothenberg, President and CEO of Interactive Advertising Bureau, at the Min’s Best of the Web Awards in New York City on April 7th where he shared his perspective on the digital transition for magazines.
Some of Randall’s VlogViews:
“Magazines are actually quite advantaged if they take advantage of their opportunities. One of the points that I’m making based on a study that IAB and Beta Company released more than a year ago is that brand marketers pretty much more than anything else want multi-platform strategies and campaigns. So if you’re an owner of multiple forms of media, in this case magazines and interactive media, you’re inherently advantaged. But again, you have to take advantage of those advantages.”
“Video is vitally important. It is one of the fastest growing segments of the interactive advertising business and its fast growing at fairly high prices. It’s been able to sustain its pricing. However, there are challenges. You need to become better at getting a reasonably large amount of content out into the interactive etherwaves.”
“You really have to understand that translation is not about creating replicas. It includes that, its not a bad thing, but it hRead More
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Doug Simon, President and CEO of D S Simon Productions, spoke with Dirk Standon, Editor-in-Chief of Style.com, at the Min’s Best of the Web Awards in New York City on April 7th where he shared his take on Style.com’s big wins and pride for the team that helped get them there.
Some of Dirk’s VlogViews:
“I was particularly pleased with the video award because the judges singled out a feature that we have called Move It. It’s very difficult to describe, you have to go to style.com to check it out in the fashion show section. But it’s use of video that wouldn’t exist on TV and wouldn’t exist on any other medium. It’s a very specific thing that works just on the web and just with fashion shows and I’m just so thrilled that they singled that out.”
“It’s all about creating content now and it’s across multiple platforms. In our case we’re doing it in a magazine now whereas magazines are coming to the web… I think everyone is coming to the same place which is creating content that can live everywhere.”
“We really really focus on fashion; we’re not distracted by trying to get too much into other subjects around fashion… I think what we’ve done is take a very closed system, the fashion system, and opened it up for everybody.”
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Expansion is now underway for D S Simon Production‘s new office which will feature a three camera HD Television Studio. Here’s a sneak peak, enjoy!
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Doug Simon, President and CEO of D S Simon Productions, sat down with Erik Petersen, Group Account Director, and Erich Pfeifer, Creative Director, both of Venables Bell & Partners to discuss their campaign positioning for Audi’s “Release the Hounds” 2011 Super Bowl commercial and it’s long tail.
Some of Erik & Erich’s VlogViews: “I think what’s interesting about this Super Bowl in particular is it’s almost like the comeback of the auto industry. There were nearly 10 automotive related companies, obviously there was a lot of American car companies in the Super Bowl and so not only did we feel like we had to compete against them but we also had to compete on the Super Bowl stage. Working for a brand like Audi, which is a progressive brand, a luxury car brand, not only do we have to compete with the beers and the soda pops and the chips and entertain, we also have to live up to that brand and deliver something hopefully that’s entertaining and completely smart and has the Audi uniqueness and get people to talk about it at the same time.” “Erich and his partner created another spot called ‘Goodnight’ and that was released on January 16th so in advance of the Super Bowl. That generated a lot of interest, a lot of hype, it was for the Audi A8 as well and it gotRead More
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Doug Simon, President and CEO of D S Simon Productions, spoke with Grant Deady, Managing Director at Zeno Group, at the PR Week Awards in New York City on March 10th about the double win for Midsize PR Agency of the Year and Agency of the Year.
Some of Grant’s VlogViews:
“I would think it’s the entrepreneurial spirit of the agency which we’ve had for so many years now. I’ve been there since the agency started in 1998. We had some really big signature wins this year: Seattle’s Best Coffee, RedBox, a lot of work with Sears, Holdings Company, etc. and I think that was the key to winning.”
“We have an incredible CEO in Barby Siegel, she’s had amazing vision for the agency since she started about 18 months ago. She’s really been the one to be the catalyst to take us where we are tonight.”
“We really empower people from the bottom up. Every idea is heard. Everybody has a say in how the agency is shaped, how we progress, and it’s honestly been that way from the beginning. We’re part of the Edelman organization and being the largest independent agency in the world, that spirit is with Edelman and it follows through with Zeno Group and it’s just always been that way.”
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Doug Simon, President and CEO of D S Simon Productions, spoke with Ryan Jones, Account Director at Access Communications, at the PR Week Awards in New York City on March 10th about winning Honorable Mention for Access’ campaign with 2K Sports.
Some of Ryan’s VlogViews:
“We had a very strong product with a very unique concept. It was a baseball video game and the notion was that the first person to pitch a verified perfect game would win one million dollars. Perfect game being no one touches a bag, no walks, no hits, nothing. It’s a pretty big skill based feat for a video game player. We took that as an opportunity and used it as a chance to create a big PR campaign to promote the contest and the game itself.”
“A couple of key components went into that. We’re actually very fortunate, our client made the effort to secure a key highlight athlete, Evan Longoria. Through Evan we had a number of channels open up that allowed us to attack the campaign from a broader consumer perspective. Specifically, working with D S Simon we had an opportunity to utilize an SMT where Evan sat through 32 interviews back to back and that allowed us to attack the broadcast media market in a great way. It was single stories packaged up inRead More
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Doug Simon, President and CEO of D S Simon Productions, sat down with Jeff Karzen, Lead Communications Executive of the American Academy of Cosmetic Surgery, in studio during a D S Simon Satellite Media Tour for the AACS. Jeff explains a new procedure involving adult stem cells and how he uses PR to quell the stem cell stigma.