VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
Douglas Simon President & CEO of D S Simon Productions had a conversation with Lauren Dewhirst, the newest member of the D S Simon Productions Team about her experience, philosophy and approach in her new role as VP, Director Midwest operations at D S Simon Productions.
Some of Lauren’s VlogViews:
“During the hiring process, I learned D S Simon Productions is an innovative, integrated, content creation company with distribution across all platforms, anything from TV to radio and Internet. I didn’t realize that Internet Media Tours, Viral Video, Media Placement and Video Press Junkets were such an important part of what we do. But, most important was the fact that we are at the forefront of where our industry is going. That was really important for me.”
“I’ve worked with some of the CMO and Chief Communications Officers at great companies and have been at the table with them outlining what their goals are for the coming years. I’m excited to help them strategize, plan and execute broadcast PR initiatives to help them achieve their goals.”
Le Bron James has done enormous damage to his brand with the way he handled the move, according to Doug Simon, President & CEO D S Simon Productions. It has to go down as one of the worst self-inflicted PR moves yet. Why? The only logical answer is LeBron just doesn’t care.
Some of Doug’s Vlogviews
He has taken his brand and narrative from “King James” to “I’ll get by with a little help from my friends (Wade and Bosh).”
“He was going to be hated for leaving anyway but why give fans a legitimate reason for anger.” How can he fix his image? The only way might be for him to strap on a wet suit, swim 5,000 feet down and stop the BP oil leak.”
President & CEO of D S Simon Productions had a conversation with Tina Brown, Founder of The Daily Beast about the site, the mistakes of newspaper conglomerates, how PR needs to adjust to the changing media consumption and offers advice to the Obama PR team to raise his approval rating. The interview was conducted at the Bulldog Media Relations Summit.
Some of Tina’s VlogViews:
“One of his problems has been that he is over promoted as the face of his own administration. There has been a lack of other faces that can take the heat.” “Say what you will about personalities around George Bush but Rumsfeld was a ubiquities presence. Cheney, all these guys, they were out there for the President…”
“The other people in the (Obama) cabinet, except for Hilary just haven’t made an imprint on the media for him particularly on energy policy. On The Beast, I’ve just advocated Arnold Schwarzenegger should be his energy guy” Click here for the Full Interview Other Links: http://www.thedailybeast.com/ http://www.twitter.com/thetinabeast
Douglas Simon President & CEO of D S Simon Productions had a conversation with Tina Brown, Founder of The Daily Beast about the site, the mistakes of newspaper conglomerates, how PR needs to adjust to the changing media consumption and offers advice to the Obama PR team to raise his approval rating. The interview was conducted at the Bulldog Media Relations Summit.
Doug Simon, President & CEO, D S Simon Productions comments on Obama’s inability to have PR that matches accomplishments and advises Obama’s PR Team to launch a “Temperament Offensive.”
President Obama’s historic candidacy was marked by a nearly flawless PR campaign that celebrated his inspiring speaking style and the ability to bring people together and end the divisveness in the country. Welcome to the real world of leadership which, despite his many achievements toward his promised agenda, has resulted in an approval rating below 50%.
Unfortunately for Obama, he has not had a media constituency (like Fox for Republicans) that has been supporting him strongly. He also seems to lack third-party supporters with strong media voices. Ironically, Obama has taken a PR beating on “temperament.” It’s not uncommon to hear him criticized for “not being angry enough,” or similar complaint.
I advise that he launch a PR offensive with third-party spokespeople praising his temperament as what is necessary to help naviagate the US through these challenging times. The case can be made that “cool, calm, thoughtful leadership is what we needRead More
Your humble vlogger was shocked to be included in the NASDAQ opening bell ringing ceremony do to the incredible skill of Fay Shapiro. Here’s a behind the scenes look. My prediction of economic catastrophe did not hold as NASDAQ was up for the day. This piece also demonstrates why you shouldn’t use a Flipvideo to record in a noisy place.
Douglas Simon President & CEO of D S Simon Productions had a conversation with Keith Chambers, Author of Pull and Founder of the Chambers Group about his communication model for helping brands keep the “wow” in their selling proposition.
Some of Keith’s Vlog Views:
“What we are trying to do when we launch products is we are trying to be profound in the minds of the target consumer. Show up as remarkable.” “How you keep the “a-ha” in your selling proposition, essentially is by recreating it all the time”
“It’s amazing how rarely you find a benefit in a selling proposition because we get so enamored with our own stuff.”
President & CEO of D S Simon Productions had a conversation with Peter Land, Senior Vice President of Communications for PepsiCo Beverages Americas (PBA) about how the changes in media consumption change his role. Peter is a keynote presenter at Bulldog Media Relations Summit in NYC June 28th.
Some of Peter’s Vlog Views:
“What we do at PepsiCo is we have a model where we put a circle around everything we do, knowing there are multiple stakeholders… It’s not just the consumer although, obviously, it’s our most critical audience”
“We have turned over control of a couple of brands (to the public) and Mountain Dew is one example: The fans of Mountain Dew (Dewmocracy) came up with the packaging, advertising campaign, the taste profile and they said to us we like this best so will you make an SKU# of this and we did” D Simon Productions has partnered with the Bulldog Media Relations Summit which is being held June 28 and 29th in NYC. For detailed information on keynote speakers and round tables or to attend the conference live in NYC or virtually online please go to http://www.infocomgroup.net/mrs2010/ or contact AimeeA@dssimon.com at D S Simon Productions for more info. Other Links: www.pepsico.com www.twitter.com/pepsico
Some of Howards’s VlogViews:
“It’s really urgent as part of an educational effort that people bring experts to the table to talk to people that have less experience.” “If I ever wanted to get a message across Tina Brown is one of the people to go to.”
D S Simon Productions has partnered with Bulldog Media Relations Summit which is being held June 28 and 29th in NYC. For detailed information on keynote speakers and roundtables or to attend the conference live in NYC or virtually online please go to http://www.infocomgroup.net/mrs2010/ or contact AimeeA@dssimon.com at D S Simon Productions for more info.
To link to post: http://bit.ly/aeoJab Doug Simon, President and CEO of D S Simon Productions spoke to Todd Dezen, Associate Director, National Media Relations, March of Dimes about how winning the PRSA-NY Big Apple Award for Use of Broadcast, can serve as a platform to help March of Dimes combat premature births.
Some of Todd’s Vlog Views: “We hope the recognition for this campaign will help to increase public awareness of the seriousness of premature birth”
To learn more visit: www.marchofdimes.com/prematurity