D S Simon regularly updates our clients on noteworthy industry trends and new service offerings. By submitting this form, you allow us to send you updates and information as relevant.
CEO Thought Leadership Series from Trade Show

To learn more about this initiative or how we can help extend the reach of your next campaign, fill out the form below.

Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

Jason Sadler – What has wearing a t-shirt done for you?

President and CEO of D S Simon Productions spoke with Jason Sadler from IWearYourShirt.com about online video and the significance it has on the new ways companies and organizations are promoting their products and services. Jason Sadler will be wearing the D S SIMON Productions T-Shirt on May 19th. Don’t forget to follow us on the website, facebook or twitter.

Please email shirt@dssimon.com for more info.

Some of Jason’s VlogViews:

“Every day I get paid to wear a t-shirt.” “It’s content creation, that’s what you’re getting and that’s what you’re paying for. You can have an agency create your youtube video for you. But I’ve got an audience of almost 22,000 people on twitter that watch these things [videos], almost 5,000 friends on facebook, about 6,000 unique views to iwearyourshirt.com a day.”

“It’s all these different audiences plus the live video we are about to hit 1 million online total views on the show so everyday there are lots of eyeballs and the reach has grown so significantly since I started with 200 friends on facebook.”

Some of Doug’s VlogViews:

“We create content and distribute it to media primarily through video production, Satellite Media Tours, Radio Media Tours, and Internet Media Tours.”

“Everyone and every organization is getting into the content creation business, it used to be that there was a narrow channel of news media that co

Read More

Michael Levine – Stop Hiding on Planet Email

President & CEO D S Simon Productions talk with Michael Levine Founder of Levine Communications Office (www.LCOonline.com); Author of Guerilla PR and Guerilla PR 2.0 and the Publisher of the widely read news blog LBNElert (www.LBNElert.com) about leadership, communication and “Adorable PR People” who are wrong.

Some of Michael’s VlogViews:

“By hiding on planet e-mail you lose the opportunity to create the important relationship that you most need.” “There are only two speeds in PR-fast and dead. If you don’t know that you’ll be left out of a lot of news stories.”

“The rule of leadership is simple but not easy. You have to do everything your competition does and one more thing.”

Links: www.LCOonline.com www.LBNElert.com

Andrea Hoffman, author of Black is the New Green: Marketing to Affluent African Americans

CEO & President of D S Simon Productions spoke with Andrea Hoffman, author of Black is the New Green about marketing to diverse groups and the changing marketing landscape.

 “The Internet has leveled the race playing field.”

“Online Shopping is an equal opportunity experience.” “Wealth creation and leaving a legacy for their children is very important for Affluent African Americans.”

Links: http://twitter.com/andreadiversity Black is the New Green website

Brian Halligan – PR on the Precipice

President & CEO of D S Simon Productions spoke with Brian Halligan Co-Founder and CEO of HubSpot about the future of PR changing communications landscape. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.

Paul Gillin – Closing the Trust Gap After the Media Collapse

President & CEO of D S Simon Productions spoke with Paul Gillin, author of The New Influencers, about the media collapse, closing the trust gap and whether a Starbucks employee should advise someone to buy Dunkin Donuts. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.

Some of Paul’s VlogViews: “The collapse of media is going to create chaos in the areas of trust because we won’t have those trusted institutions.” “Businesses have the ability to fill that gap by creating custom content tint their areas of expertise.” “One of the problems is, we don’t deputize our employees to give the best advice we deputize them to sell our products. We are learning that trust is about giving the best advice.

” Links: http://www.twitter.com/pgillin http://www.gillin.com/

Larry Weber – The 2nd Inning of the Social Media Revolution

Douglas Simon, President & CEO of D S Simon Productions spoke with the very tall Larry Weber, Author of Sticks and Stones, Chairman of W2, Racepoint Group and founder of Weber Shandwick about what’s holding us back in social media. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.

Some of Larry’s VlogViews:

“Social Media is going to have more societal impact on the globe than television has by 2015.”

“The definition of marketing is the influence of opinion through content; so hire some of those 50,000 journalists for your company.” Links: http://www.twitter.com/thelarryweber http://racepointgroup.com

David Puner – The Man behind the Dunkin Dave

President & CEO of D S Simon Productions spoke with David Puner, Inovation Director, Havas Digital and the former “Dunkin Dave” in charge of social media for Dunkin Donuts about life on the front lines of the Social Media Revolution. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.

Some of Dave’s VlogViews: “A company needs to be aware of their identity because social media really is an extension of that identity.” “You are able to build that growth with your followers and get those marketing messages in there once you have developed this engagement with them.”

Links: http://www.twitter.com/dpuner

Dr. Peter Salgo: Feeling sick? See Your PR Person

CEO & President of D S Simon Productions spoke with Dr. Peter Salgo, Host of the PBS Show, Second Opinion at the PRSA Health Academy Conference about the future of healthcare and move toward wellness after healthcare reform.

Some of Dr. Slago’s VlogViews: Doug’s question:

You’ve said PR people might actually be more important to the future of health in this country than Doctors? Dr. Salgo’s response:

“In a very real sense, I believe that. Doctor’s if they are treating disease will treat the failures of the health system of the future. The healthcare system of the future will be there to promote, wellness and doctor’s will be there as a backstop.”

“I don’t think globally to the nation, it (healthcare reform) is going to make health care cheaper. It may even make it more expensive as people live longer but it’s going to make people better. It’s going to make them healthier.”

Social Media in a Changing Environment

President & CEO of D S Simon Productions vlogs with Leigh Fazzina Communications Consultant of Fazzina & Co. Communications Consulting at the PRSA Health Academy Conference in Chicago.

Some of Leigh’s VlogViews:

“I don’t want to see people slapping up Face Book pages and slapping up Twitter pages, I want to see a plan, I want to see a communications audit done and I want to see a social media plan put in place and I want to see this married with the traditional public relations plan.”

“This is the first time in 500 years where communication has changed from a one way push communication to a two way engagement and multiple engagements.”

Mayo Clinic’s Linda Donlin and Warren Harmon, Mayo Clinic Making Your Brand Word of Mouth

Douglas Simon, CEO & President of D S Simon Productions vlogs with Linda Donlin and Warren Harmon from the Mayo Clinic at the PRSA Health Academy Conference in Chicago.

About this post:

Warren and Linda of the Mayo Clinic hosted the Pre-Conference Seminar at the PRSA Health Academy Conference. Here is an overview of the event.

Some of Linda’s VlogViews:

“We’re able to measure how many people are communicating with us and how many people are coming to the Mayo Clinic.” Some of Warren’s VlogViews:

“It’s really about telling the right stories, getting good writing together with the right producers.”

“It’s all about engagement. If we can introduce technically to get over audience to feedback… then we can become more influential with our message delivery.” health, healthcare, social media, pharma, online video, PRSA Health Academy Conference, Linda Donlin, Warren Harmon Mayo Clinic.