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CEO Thought Leadership Series from Trade Show

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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

2010 Web Influencers Survey

Some of Doug’s VlogViews:

The use of video on media web sites is growing dramatically. You need to develop and execute a PR plan to promite online video.

For a copy of the whitepaper go to www.dssimon.com/whitepaper, visit our newsroom for more information at news.dssimon.com or email me at dougs@dssimon.com.

Marketers Moronic Love Affair with the 18-49 Demo

Doug’s VlogViews:

“My wife’s birthday makes us invisible to marketers.”

“How dumb are marketers to be focusing on the same 18 – 49 demo that was in vogue 25 years ago”

“The new demographic should be 25 – 57.”

To see entire article on Bulldog Reporter’s website click <a href=”http://bit.ly/bZZFoP”>http://bit.ly/bZZFoP</a>.

Web Enabled Video Conferences

“I’ve found BeaconLive allows us to incorporate video into web meetings at higher quality.” Disclosure: DS Simon has partnered with BeaconLive for their services.

Highlights of the Editor Showcase: Health and Nutrition Series

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate.

Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase: Health and Nutrition Series

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate.

Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Pam Becker, Manager, Brand Public Relations for General Mills

Pam Becker from General Mills discusses the strategy for promoting the company’s Gluten Free products. Recorded at Editor Showcase: Health & Nutrition.

 

Some of Pam’s VlogViews:

“(Meeting with media) is much harder than it used to. Staffs are being cut and they have more work on their plate then they used to.”

“We are doing more and more video not so much for broadcast but to embed in websites and in messages that we are sending out.”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate.

Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Jacqui Stafford, Executive Style Director for Shape Magazine

Jacqui Stafford from Shape Magazine shares with us what editors are looking for in news stories that come in from pitches from PR people at the Editor Showcase: Health & Nutrition.

Some of Jacqui’s VlogViews:

“We’re all about value about finding news that we haven’t had before about ways we can improve our lives about how we can make everything in life better, easier and simpler.”

“For the Today Show, when I do style, fashion, trend lifestyle pieces it’s very important for me to find new, new, new. We are looking for compelling stories that the viewer wants to relate to.”

*Discloser: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate.

Go to www.editorshowcase.com for more information for more information and mention D S Simon for the discount.

Erin Henry, Porter Novelli representing the Almond Board of California

Erin Henry discusses getting media coverage for your client at the Editor Showcase: Health & Nutrition and including your brands spokesperson with your message.

Some of Erin’s VlogViews:

“An editor showcase event is an amazing way to get in front of and have a face to face conversation with up to 30 editors in one evening… It’s really just a relaxed environment that is open to discussions and how you can work together”

“Bringing a spokesperson to an event brings credibility”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate.

Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Lindsay Benjamin, Assistant Health Editor, All You Magazine

Lindsay Benjamin tells us what type of stories she is looking for as the Assistant Health Editor of All You Magazine at the Editor Showcase: Health & Nutrition.

Some of Lindsay’s VlogViews:

“It’s not that we don’t want to meet with PR people it’s just a time issue. Here [at the Editor’s Showcase] it was really easy to come and meet with 40 different companies, editors, or PR people and its’ a good use of my time.

“We are always talking about doing walking stories because that is what our readers are into. That is their work out of choice. Definitely how to eat right on a budget, our readers are always looking for how can they eat right, feed their family healthy foods while they are not spending a lot of money.”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate.

Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

 

Jennifer Eastman, PR & Marketing Manager

Jennifer talks about how she is pitching ResVitale’s Resveratrole product at the Editor Showcase: Health & Nutrition.

Some of Jennifer’s VlogViews:

 

“We have set up desk side briefings where we can talk about the research and how it relates to the product line and getting in that way.” [Regarding the Editor’s Showcase] “There is a lot of media here that would be very difficult to access and we get to meet with them all together at one time.” *Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.