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CEO Thought Leadership Series from Trade Show

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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

Michele Davis, Xbox 360

Michele Davis, Senior Manager of Internal Communications for Xbox 360, discusses the benefits of implementing Microsoft SharePoint as an internal communication and internal collaboration tool with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the ebay & Ragan Communications Social Media Revolution Conference.

Some of Michele’s VlogViews: “Instead of sharing these large email files, SharePoint is a basic central repository where you can point people to. And it really helps with things like workflow and document version control.”

“The SharePoint that I work more closely with is using it as the platform for your intranet site. And the region I like SharePoint so much is because once I have the site built and have identified the content that I want online. Its easy for me to update that content on my own with having limited resources available to me.”

Check out Microsoft SharePoint and Xbox 360.

Duncan Wardle, Disney Parks

Duncan Wardle, VP of Global PR for Disney Parks, discusses the concept of “media snacking” and how it plays a role in the larger social media space with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the ebay & Ragan Communications Social Media Revolution Conference.

Some of Duncan’s VlogViews: “People are moving much faster now so they’re ‘snacking,’ they are almost grazing through the day, and you saw that youtube gave birth to the two minute video a couple years ago…People want to consume their media in bite size pieces now.”

“[Moms] are forming online social communities such as ivillage or clubmom.com. And so we are spending a lot of time producing content in conjunction with the moms and providing content where they want it, when they want it, how they want it.”

Disney Parks

Christopher Barger, General Motors

Christopher Barger, Director of Global Communications Technology for GM, discusses what to keep in mind when starting a blog and GM’s new social media site GMnext with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the ebay & Ragan Communications Social Media Revolution Conference.

Christopher’s Top Three Things to Keep in Mind when Starting a Blog:

“1. Understand what you want to accomplish. Don’t think that you need to get into blogging just because everyone else is doing it. Have a plan in place.”

“2. Recognize that this is an opportunity to learn as much as it is to inform and educate. The benefits of these technologies are being able to listen to one another.”

“3. Recognize that this is a casual medium. There are other places to go to get press releases, there are other places to go to get official corporate statements. Use the kind of language you would use with your neighbor, or your spouse.”

Check out GMnext.

The VP Picks and Social Media

Social media lessons from the social media strategies used by Barack Obama by selecting Joe Biden and John McCain by selecting Sarah Palin.

Jim Ylisela, Ragan Consulting

Jim Ylisela, President of Ragan Consulting, discusses how social media has changed the relationships between PR professionals, companies and journalists with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the ebay & Ragan Communications Social Media Revolution Conference.

 

Some of Jim’s VlogViews:

“Public relations has been so stuck in the way we have always done it…we will send out a press release or give the media some information or put a brochure together. What social media does is that it opens up so many possibilities to use media to practice media relations.”

“Journalists are open to anybody that helps them. And if you can give a journalist a lot of help, that journalist will remember that. And then when you need help -“ there is a real quid pro quo that goes on there.”

“Newspapers are hurting, and they are saying ‘okay, write the story, but we also want you to shoot a little video and we want you to blog about your experiences’ and you got to do all these things. So they are becoming very engaged in the social media world and so they are used to pitches becoming that way to.”

Ragan Consulting

Steve Crescenzo, Crescenzo Communications

Steve Crescenzo, President of Crescenzo Communications, discusses ways to promote authenticity to a blog with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the Ebay & Ragan Communications Social Media Revolution Conference.

Some of Steve’s VlogViews:

“Corporate communications implies stiff, third person, passive voice, a lot of buzz words, a lot of platitudes. What the audience demands as they get younger and younger, and they get used to reading blogs and myspace pages, is more conversational style writing.”

“A lot of communicators are doing podcasting for the first time, they’re blogging, they’re helping their executives blog. They are not perfect when they start. They’re learning as they go, making mistakes, stubbing their toe. But they are getting better. These are new tools for all of us. So I think it’s important to just get started and get going.”

Crescenzo Communications

Steve Crescenzo, Crescenzo Communications

Steve Crescenzo, President of Crescenzo Communications, discusses ways to promote authenticity to a blog with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the Ebay & Ragan Communications Social Media Revolution Conference.

e: 10pt; font-family: Verdana”>Search Terms: Crescenzo Communications, Steve Crescenzo, blogs, social media

Mark Ragan, Ragan Communications

Mark Ragan, CEO of Ragan Communications, discusses Ragan’s social media approaches and Ragan’s process of going behind the walls of major companies with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the ebay & Ragan Communications Social Media Revolution Conference.

Some of Mark’s VlogViews:

“We actually go to a company, Ebay, last year was Southwest Airlines, next year we are hoping, coca-cola. And we go behind their walls, and listen to their communicators talk…And I think the attraction to have a hosted event is, how many times do communicators get to go outside of their company or outside of their cubicle to see how other companies do it?”

“I think the thing that is stunning to me because Ragan has been doing social media summits for three years, is how many people still don’t know the basics.” Ragan Communications

PR Thought Leader Mark Hass

Mark Hass, World Wide CEO of MS&L, discusses his views on paid media, the distinction between buying commercial time and product placement and the role of PR agencies in social media.

 

Some of Mark’s VlogViews: “The whole issue of paying for play, paying for editorial coverage as opposed to earning that media coverage which is what the public relations industry does, it [the issue] is really at the core of our media relations function.”

“Product placement is fine as long as there is transparency around it. When you try to sneak something in, I think it’s a little more troubling, than if there is disclosure on what’s going on.”

“The one important area that has emerged over the last year or two and I think is going to get more and more important is the management of social media. The way companies and brands interact inside the space of social media …I think PR agencies play an important role in managing those relationships.” Manning Selvage & Lee

Sally Falkow, Internet Marketer

We interviewed thought-leader Sally Falkow, President of Expansion+ from a secret location on the keys to successful internet marketing strategies.

Some of Sally’s VlogViews: “It’s [the internet] that has turned the flow of communication on its head.  Where as before companies were creating messages, finding ways to get them out, pushing, pushing, pushing all the messages out.  Now it’s the people that are actually looking for information and we have to be on the other side of that. It has become pull rather than push.” 

“There is just so much that companies can do with video, huge amounts they can do -“ they can tell the story.  We keep hearing ‘tell them, don’t sell them” my God, have PR people got an opportunity to tell the story.”

“Well, you know we like to say in the old days – like six months ago, so who knows in the new days like six months from now… things that we were doing for clients a year ago, we are doing completely different things now, we are doing things that didn’t exist, Twitter wasn’t there.”