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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

George Wright, Will it Blend?

George Wright, Marketing Director at Blendtec, discusses the past and future of the most successful video viral marketing campaign ever created. Recorded at PRSA’s T3PR Conference.

Some of George’s VlogViews: “Find out where your customers are. Find out who you want to touch and that’s where you need to go to find them. One of our most successful “Will it blend’s” was actually not one of our most viewed videos. When I talk about successful, I talk in terms of selling product. We actually worked with a company that did scrap booking equipment. It’s called cricket, we did a blend for them. It put us right in front of our target demographic audience.”

“I don’t know if there is a secret place to go, it’s not like a secret fishing hole you want to find, but you what you want to do is find out where are your customers, where do they accumulate on the web and target that and find it, and interact with them there.”

Will it Blend? Blendtec

Check out George’s First VlogViews Interview

Corey Kronengold, Tremor Media

Corey Kronengold, Sr. Director of Corporate Communications at Tremor Media, discusses what PR people are doing wrong when it comes to using video online. Recorded at PRSA’s T3PR Conference.

Some of Corey’s VlogViews: “PR people need to decide if it’s the right medium for them first. Making a knee jerk decision to say, ‘I want to do video’ and then figuring out what your message is and who you want to tell is the wrong order. A little cart before the horse…there is nothing inherently magical about online video compared to television.”

“[PR people] need to think first and act second. It’s really all marketing 101. Who do you want to reach, what do you want to tell them? All the tools are available for you to do that now, but make sure you’re choosing the right vehicle, you’re telling them the right message at the right time.”

Tremor Media

Rick Clancy, Sony Electronics

Rick Clancy, SVP of Corporate Communications for Sony Electronics, discusses the trials and tribulations of blogging as a corporate communicator with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the ebay & Ragan Communications Social Media Revolution Conference.

Some of Rick’s VlogViews: “Stay engaged with the news, what’s current, what’s topical…Committing yourself to sharing information, offering commentary and posting something at least once a week.”

“As a corporate communicator, getting involved with the blogosphere, I have got to put myself out there, I have to reflect my own opinion, obviously I represent the company’s interest….but I have to tell people what I think like or don’t like and that seems to be what generates a response.”

“The world is opening up. I think the future is going to be a lot more engagement, a lot more collaboration, more and more people blogging and sharing their comments. It will become almost a matter of routine.”

Check out Rick’s Blog and Sony Electronics

Michele Davis, Xbox 360

Michele Davis, Senior Manager of Internal Communications for Xbox 360, discusses the benefits of implementing Microsoft SharePoint as an internal communication and internal collaboration tool with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the ebay & Ragan Communications Social Media Revolution Conference.

Some of Michele’s VlogViews: “Instead of sharing these large email files, SharePoint is a basic central repository where you can point people to. And it really helps with things like workflow and document version control.”

“The SharePoint that I work more closely with is using it as the platform for your intranet site. And the region I like SharePoint so much is because once I have the site built and have identified the content that I want online. Its easy for me to update that content on my own with having limited resources available to me.”

Check out Microsoft SharePoint and Xbox 360.

Duncan Wardle, Disney Parks

Duncan Wardle, VP of Global PR for Disney Parks, discusses the concept of “media snacking” and how it plays a role in the larger social media space with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the ebay & Ragan Communications Social Media Revolution Conference.

Some of Duncan’s VlogViews: “People are moving much faster now so they’re ‘snacking,’ they are almost grazing through the day, and you saw that youtube gave birth to the two minute video a couple years ago…People want to consume their media in bite size pieces now.”

“[Moms] are forming online social communities such as ivillage or clubmom.com. And so we are spending a lot of time producing content in conjunction with the moms and providing content where they want it, when they want it, how they want it.”

Disney Parks

Christopher Barger, General Motors

Christopher Barger, Director of Global Communications Technology for GM, discusses what to keep in mind when starting a blog and GM’s new social media site GMnext with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the ebay & Ragan Communications Social Media Revolution Conference.

Christopher’s Top Three Things to Keep in Mind when Starting a Blog:

“1. Understand what you want to accomplish. Don’t think that you need to get into blogging just because everyone else is doing it. Have a plan in place.”

“2. Recognize that this is an opportunity to learn as much as it is to inform and educate. The benefits of these technologies are being able to listen to one another.”

“3. Recognize that this is a casual medium. There are other places to go to get press releases, there are other places to go to get official corporate statements. Use the kind of language you would use with your neighbor, or your spouse.”

Check out GMnext.

The VP Picks and Social Media

Social media lessons from the social media strategies used by Barack Obama by selecting Joe Biden and John McCain by selecting Sarah Palin.

Jim Ylisela, Ragan Consulting

Jim Ylisela, President of Ragan Consulting, discusses how social media has changed the relationships between PR professionals, companies and journalists with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the ebay & Ragan Communications Social Media Revolution Conference.

 

Some of Jim’s VlogViews:

“Public relations has been so stuck in the way we have always done it…we will send out a press release or give the media some information or put a brochure together. What social media does is that it opens up so many possibilities to use media to practice media relations.”

“Journalists are open to anybody that helps them. And if you can give a journalist a lot of help, that journalist will remember that. And then when you need help -“ there is a real quid pro quo that goes on there.”

“Newspapers are hurting, and they are saying ‘okay, write the story, but we also want you to shoot a little video and we want you to blog about your experiences’ and you got to do all these things. So they are becoming very engaged in the social media world and so they are used to pitches becoming that way to.”

Ragan Consulting

Steve Crescenzo, Crescenzo Communications

Steve Crescenzo, President of Crescenzo Communications, discusses ways to promote authenticity to a blog with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the Ebay & Ragan Communications Social Media Revolution Conference.

Some of Steve’s VlogViews:

“Corporate communications implies stiff, third person, passive voice, a lot of buzz words, a lot of platitudes. What the audience demands as they get younger and younger, and they get used to reading blogs and myspace pages, is more conversational style writing.”

“A lot of communicators are doing podcasting for the first time, they’re blogging, they’re helping their executives blog. They are not perfect when they start. They’re learning as they go, making mistakes, stubbing their toe. But they are getting better. These are new tools for all of us. So I think it’s important to just get started and get going.”

Crescenzo Communications

Steve Crescenzo, Crescenzo Communications

Steve Crescenzo, President of Crescenzo Communications, discusses ways to promote authenticity to a blog with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the Ebay & Ragan Communications Social Media Revolution Conference.

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