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CEO Thought Leadership Series from Trade Show

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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

PR Thought Leader Richard Edelman

Richard Edelman, President & CEO of Edelman, the world’s largest independent Public Relations firm, discusses the future or PR.

Richard Edelman’s Three Guiding Principles of PR:

“1. We have to be a global enterprise. So we’ve made money in the United States and have consistently invested it outside so today we have fifty-one offices around the world.”

“2. Public relations is much more than media relations, in fact it’s about stakeholder connection.”

“3. Trust and transparency. We have to behave in a way so that stakeholders can count on our material as trustworthy and accurate.”

Edelman

Check out Richard’s blog for insights from a key industry leader.

Susan Winckler, FDA

Help wanted at the FDA. Susan Winckler, Chief of Staff at the FDA, talks about the 1,300 job openings at the FDA and how they are combating the drop in public trust, in part thought a weekly blog by FDA commissioner, Andrew von Eschenbach. Recorded at the exl Pharma communications conference.

Some of Susan’s VlogViews: “We can communicate so much more quickly and we have so much more data at our disposal. Communication and science has led us to know more things and I think that when things are not handled well, it can inspire people to think that things aren’t working correctly when really the power to identify an outbreak or identify a problem with a drug shows the success of the industry and not a failure.”

“We are hiring about 1,300 folks and some of them are in the communications realm. We need to get better at risk communications and just get better at informing the public what it is we do. In order to be successful, we have to communicate well.”

Michael Rinaldo on Product Placement

Michael Rinaldo, Senior Vice President, Global Healthcare for Fleishman-Hillard argues for product placement on television for Pharma companies. While the FCC calls for tighter rules on product placement, PR industry thought leader, Michael Rinaldo stakes out a position that Pharma companies should get more involved in this controversial practice. Recorded at the exlPharma Communications Conference.

Some of Michael’s VlogViews:

“I think the healthcare companies and the pharmaceutical companies aren’t taking enough advantage yet.”

“If your telling a public health message, relying only on traditional newspapers, you’re not going to get the job done…When you look at the influence of talk shows and entertainment, certain parts of the population especially are tuned in to those very kinds of programs.”

“As long as you’re putting it through the right filters: Is it done with integrity? Is it done with the patient’s best interests in mind? I don’t think it’s any different from the things we already do.”

“Well over sixty percent and even seventy percent of brands on TV shows are tied back to where money has been put on the table.”

“If the FCC passed product placement disclosure during the television program, I think it would kill the whole process of what goes on right now on TV and

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Scott Hensley, Wall Street Journal Health Blog

Scott Hensley, News Editor at the Wall Street Journal Health Blog talks about maintaining high journalistic standards in the 24/7 news cycle and the blogs he checks out to get his information. Recorded at the exlPharma Communications Conference.

Some of Scott’s VlogViews: “There is a paradox in that the very life saving nature of the industry’s products make people more upset about any mistakes. For products people fine so important to their lives, they become more concerned about potential problems.”

“I am looking for blogs that contain specialized information that I don’t know much about. KevinMd.com is a really good source of information for medicine and what is on the minds of primary care physicians, the happy hospitalist is another niche written by a physician who take care of patients in the hospital who writes about patient care, one other that I like is aggravated doc surg, which you can learn a lot through his humorous anecdotes.” Check out The Wall Street Journal’s Health Blog.

Lisa Bodell: FutureThink for Communicators

Lisa Bodell, CEO of FutureThink and fellow University of Michigan Alum on what a futurist does (hint: she’s not picking stocks) and how it applies to communications. Recorded after her keynote address at the exlPharma communications conference.

Some of Lisa’s VlogViews: “Futurists look at how all trends come together and how they effect things in not just six months but in ten to twenty years.” “If you want to know what the future is, go and google it. So one of the things we tell people is type something in and add a time frame to it. See the results come up and dig deep.” Check out futurethink. Everything you need to innovate.

Terrie Williams, PR Legend

Celebrity PR maven, entrepreneur, author and public speaker Terrie Williams offers the basics needed to navigate in these changing times.

Some of Terrie’s VlogViews: “There are massive layoffs and everything is downsizing and restructuring and as I said that is a fact of life, but how you communicate during these times is really what is essential.”

“Companies need to pay attention to the mental and emotional health of their employees.”

 

“It’s all about the visual and I think that to begin the conversation, with your employees video is an excellent way to begin the conversation.”

The Terrie Williams Agency

Michael Rinaldo on Product Placement

Michael Rinaldo, Senior Vice President, Global Healthcare for Fleishman-Hillard argues for product placement on television for Pharma companies. While the FCC calls for tighter rules on product placement, PR industry thought leader, Michael Rinaldo stakes out a position that Pharma companies should get more involved in this controversial practice. Recorded at the exlPharma Communications Conference.

Some of Michael’s VlogViews: “I think the healthcare companies and the pharmaceutical companies aren’t taking enough advantage yet.” “If your telling a public health message, relying only on traditional newspapers, you’re not going to get the job done…When you look at the influence of talk shows and entertainment, certain parts of the population especially are tuned in to those very kinds of programs.” “As long as you’re putting it through the right filters: Is it done with integrity? Is it done with the patient’s best interests in mind? I don’t think it’s any different from the things we already do.” “Well over sixty percent and even seventy percent of brands on TV shows are tied back to where money has been put on the table.” “If the FCC passed product placement disclosure during the television program, I think it would kill the whole process of what goes on right now on TV and I

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Happy Birthday America and D S Simon

D S Simon Productions turns 22.

“Our Social Media Buzz service resonates as clients look to earn media on the web and in blogs to establish authenticity.”

“Organizations are increasingly looking for branded video players that enhance their image.”

A Search For 50 PR Thought Leaders

Some of Doug’s VlogViews: “Over the next year dssimonvlogviews will feature PR’s top 50 thought leaders.”  “Obama will beat John McCain in November.”  “Madonna, Lenny Kravitz, A-Rod and Cynthia Rodriquez will launch the Fab Four concert tour.”  “New Jersey is the new California.”

“Rotator Cuff Power.”

Rolling Stone–Obama’s Brain Trust

Celeb-Crazed Media

Interview with Barri Rafferty, Director, Partner Ketchum, President PRSA New York

The Obama campaign’s impact on PR and communication. Recorded at PRSA-NY’s 2008 Big Apple Awards.

Some of Barri’s VlogViews:

“You look at youtube videos Obama’s created, the messaging, celebrities and music and there is just a great story and motivation there and I think that one of the things that we can start to apply to our clients. How do we get that emotive story telling in there? How do we take these new things we are seeing out there that are working in this campaign and apply them to our corporate clients?”

“Everyone in the industry right now is wondering how do we use this new media, how do we package things better for clients and I think that the more examples and role models that we can show, the better.”