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CEO Thought Leadership Series from Trade Show

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Vlog Views

Featured Video Blog Interviews

VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report


A Search For 50 PR Thought Leaders

Some of Doug’s VlogViews: “Over the next year dssimonvlogviews will feature PR’s top 50 thought leaders.”  “Obama will beat John McCain in November.”  “Madonna, Lenny Kravitz, A-Rod and Cynthia Rodriquez will launch the Fab Four concert tour.”  “New Jersey is the new California.”

“Rotator Cuff Power.”

Rolling Stone–Obama’s Brain Trust

Celeb-Crazed Media

Interview with Barri Rafferty, Director, Partner Ketchum, President PRSA New York

The Obama campaign’s impact on PR and communication. Recorded at PRSA-NY’s 2008 Big Apple Awards.

Some of Barri’s VlogViews:

“You look at youtube videos Obama’s created, the messaging, celebrities and music and there is just a great story and motivation there and I think that one of the things that we can start to apply to our clients. How do we get that emotive story telling in there? How do we take these new things we are seeing out there that are working in this campaign and apply them to our corporate clients?”

“Everyone in the industry right now is wondering how do we use this new media, how do we package things better for clients and I think that the more examples and role models that we can show, the better.”


Interview with Deborah Radman, Director and SVP of CKPR and incoming President of PRSA-NY

The changing role of media through the lens of web 2.0, the future of media relations and Deborah’s hopes for the future of PR. Recorded at PRSA-NY’s 2008 Big Apple Awards.

Some of Deborah’s VlogViews:

“The whole web 2.0 environment has generated a lot of questions about what is and isn’t fact and I think our job going forward is going to help out clients and companies to think and respond to that. How to fare out the fact from fiction.”

“PR is everything. Everything we do in communication is about building relationships with key audiences that can help you succeed or make you fail.”

“If we rely on media relations for our future were not going to succeed because the media is constantly changing as well as the delivery channels for information and our messages are going to change. So be an expert of delivery on a much more strategic level and a counselor to many in terms of knowledgeable of interpretation and behavior.”

2008 Big Apple Awards Series

Big Apple Awards James Murphy

Barri Rafferty      Ken Scudder

Search Terms: Public Relations Society of America, Big Apple Awards, PRSA-NY, CKPR, Deborah

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Interview with Ken Scudder, SVP of Virgil Scudder & Associates Media Training Firm

The role of your employees and the web in a crisis

Some of Ken’s VlogViews:

“You want to make sure that information is on your web site as quickly as possible.”

“In a crisis your employees are your ambassadors, you want them to be on your side giving the messages you want.”

“Make sure nothing you say internally is what you don’t want to say externally.”

2008 Big Apple Award Series

Big Apple Awards Jim Murphy

Barri Rafferty        Deborah Radman

Search Terms: Media Relations, Web Video, Ken Scudder, Virgil Scudder & Associates, Big Apple Awards, PRSA-NY.

Interview with Craig Newmark, Founder of Craigslist.org by Guest Video Blogger Jovanna David

Jovanna David, Senior Account Executive at D S Simon Productions, talks with Craig about the danger of political lies in the age of information warfare, the importance of frankness from a politician, and his hopes for the future of the United States government.

Some of Craig’s VlogViews:


“Lets say a candidate just lies to people. It’s caught, discusses and disseminated pretty quickly and broadly. That’s probably a good thing for the country.”

“I think we are seeing some important stuff happening. We’re seeing possible reinvention of Washington from the grassroots. Not just words but actual occurrences. I think come January we will see more transparency in government. We will see a great reduction in criminal activity performed by the government.”

Creator of the NBA Logo Shares His Insights on Brand Identity

TO LINK TO POST http://bit.ly/1vtp0hZ

Alan Siegel, branding legend and President & CEO of Siegelvision, sat down with Doug Simon and shared his input on the essence of building a brand and the evolution of the communications industry.

Alan’s advice for strategic branding:

1.    The foundation of branding requires a lot of hard work and research. Public Relations is crucial in getting out the brand message and through creative storytelling and thought leadership.

2.    Have a clear voice when defining your brand and don’t let others define your brand’s identity. Keep a balance between allowing your employees to express themselves and controlling the message.

3.    There are three standards successful organizations use to maintain clarity in their message: Be clear, be credible, be relevant

How to Use a Company Anniversary to Grow New Business


Michael Merk, who spearheaded Steelcase’s 100th anniversary in 2012, spoke to Doug Simon, D S Simon, at The Corporate Anniversary Forum, about the importance of utilizing a company milestone to change your company’s message and spur new business.

Michael’s Top Corporate Anniversary Tips:

1. This needs to be a strategic campaign. An anniversary is a moment that you don’t want to waste, so use this opportunity to make sure your company is aligned on a purpose.

2. Use an anniversary to create a public conversation about where your industry is going and how your company fits into the evolution.

3. Showcase your history to show the public why your company does what it does, not what you do.

Related Posts: 

PR Thought Leader Richard Edelman

Richard Edelman, President & CEO of Edelman, the world’s largest independent Public Relations firm, discusses the future or PR.

Richard Edelman’s Three Guiding Principles of PR:

1. We have to be a global enterprise. So we’ve made money in the United States and have consistently invested it outside so today we have fifty-one offices around the world.

2. Public relations is much more than media relations, in fact it’s about stakeholder connection.

3. Trust and transparency. We have to behave in a way so that stakeholders can count on our material as trustworthy and accurate.

Michael & Me: Michael Moore’s Odd Campaign Against Al Gore

This “tour de farce,” uses a Michael Moore style documentary approach to investigate Mr. Moore’s curious opposition to Al Gore in 2000 (when it mattered) and support for him in 2008 (when it doesn’t).

Was Michael Moore involved in a conspiracy with Karl Rove to elect George W. Bush in 2000? What was his motivation? This investigation goes deep inside the White House Media Affairs Office and Michael Moore’s empire and was able to use modern technology to get Michael Moore on the record. What started as a fascinating but shameless effort to build even more traffic to this video blog may have important lessons as to how advocates for change can be even more effective. It’s an approach even Michael Moore might like.

Sanjay Gupta, MD, Chief Medical Correspondent, CNN

To link to post: http://bit.ly/ofJ4N

Winner, National Association of Medical Communicators Health Communications Achievement Award. Sanjay Gupta discusses the important role of Medical Communicators, how to get your story on CNN and the role of the U.S. Surgeon General.

“What we do as doctors, we communicate. More than anything else. We are communicating one on one with patients. But we are also communicating to the masses through the various media. That’s the role of the Surgeon General and the cabinet secretaries. If you can’t get that message through no matter how good it is, it is going to fall flat. So I think that the fact that a person who does television as well as being a doctor would be considered for this position shows the emphasis and consideration for this sort of work, which I think is terrific.”

“The people who are doing it [medical reporting] have to do their homework with great diligence, more so I think than any other scope. But also I think we need to make it engaging as possible to actually send a message that people remember. People tend to change their lives based on the content that they hear and you want to make sure you’re changing those lives, big or small, in a very meaningful positive wa

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