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CEO Thought Leadership Series from Trade Show

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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

Can News Still Tell Truth to Power with Dan Rather

Dan Rather, Managing Editor and Anchor of Dan Rather Reports on HD Net Original Programming, discusses the dangers of the corporatization of news and the media’s culpability for 9/11. Recorded at the Bulldog Media Relations Summit.

Some of Dan’s VlogViews:

“The politicalization and trivialization of news, which is apart from the corporatization of news, had led to a summer, the summer of 2001, just before 9/11, of a kind of go along to get along attitude. The public is more interested in some sensational murder case or the latest celebrity scandal…If the press, myself included, had been doing its job, what the government knew, what the government had been telling our military people, would have raised people’s awareness…It’s a point to ponder when you think about what has happened to the news.”

“I want to make it clear that I’m not anti business. I have worked all my life in for profit news, but [corporatization of news] is a serious problem, partly because it has become a far too cozy relationship between powerful media interests, these big conglomerates and big government…And this does affect the way news is covered and the news people read, hear and se

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Kevin Bishop, IBM, What You Can Learn from their 100th Anniversary

Kevin Bishop, Vice President & General Manager, IBM, spearheaded IBM’s 100th anniversary celebration in 2011. Today, his work is viewed as the premier example for how other companies can leverage an anniversary. Doug Simon, D S Simon, spoke with Bishop during The Corporate Anniversary Forum to find out from the master himself what is most important when planning an anniversary campaign.

How you can apply Kevin’s experiences to your own corporate anniversary:

  • Get back to basics. Ask yourself:
    • “Why would anybody want to work for me?”
    • “Why would anybody want to buy my product or service?”
    • “Why would any community welcome us there?”
  • Take those questions and look at where you are today, where you want to be in the future and what needs to change to reach that goal.
  • Utilize your employees. How do they view your company? What are they proud of in your corporate history? Use these viewpoints to strengthen the anniversary narrative.

 

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