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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

AUTHENTICITY & YOUR AUDIENCE WITH CELEB CHEF GABRIELE CORCOS

D S Simon Media (@DSSimon) CEO Doug Simon (@DSSimonDoug) speaks with James Beard Award winning author and celebrity chef Gabriele Corcos (@TheTuscanGun) about how being authentic and relatable helped him build his brand.

At this year’s Financial Communications Conference by Commpro.biz, D S Simon Media (@DSSimon) CEO Doug Simon (@DSSimonDoug) had the opportunity to meet with acclaimed author and celebrity chef Gabriele Corcos (@TheTuscanGun) to discuss the importance of authenticity in marketing as well the challenge of entertaining and informing your audience despite the declining attention span of the modern YouTube viewer.

Gabriele’s Website

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THE IMPORTANCE OF DIVERSITY IN THE PR WORLD: PRSA 2016 INTERNATIONAL CONFERENCE

D S Simon Media (@DSSimon) CEO Doug Simon (@DSSimonDoug) speaks with Mike Fernandez (@Cogit8), Chair of the Global Corporate and Financial Practice for Burson-Marsteller (@B_M), about the need to look past diversity studies and put diversification into practice in the PR field.

In the keynote address at the PRSA 2016 International Conference, Chair of the Global Corporate and Financial Practice for Burson-Marsteller Mike Fernandez demanded action be taken to improve diversity in the public relations industry. He sat down with Doug Simon, CEO of D S Simon Media, to discuss the need for greater diversity in the public relations world and why embracing diversity is essential to moving your business forward. They also go over how studies have proven a diverse workplace is a key to success, the role cultural awareness plays in the diversification process, and why pursuing multiculturalism is an absolute must for companies searching for talent that understand the growing and changing marketplace.

Mike Fernandez Bio

Burson-Marsteller Website

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How to Increase Earned Media in a Social Media World: PR News Social Media Conference

Shelby Fix of D S Simon Media spoke with Doug Simon (@DSSimonDoug), CEO of D S Simon Media at the PR News Social Media Conference about how to increase earned media in a social media world.

In this interview, Doug Simon is interviewed by Shelby Fix at the PR News Social Media Conference about how to increase earned media in a social media world. As you may know, Doug is the founder and CEO of D S Simon Media. Shelby Fix is the Video Producer/Senior Content Marketer at D S Simon, as well as the newest member of our team.

This post will give advice as to how to make social media work for you in order to earn the type of quality media that modern companies need to succeed. We’ll also give insight into the power of video and how they can overcome the challenges faced when looking to acquire media.

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Recap of the Coca Cola Journey: PR News Social Media Conference

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with Doug Busk (@dbusk), Group Director, Digital Communications & Social Media, Corporate Communications, of  Coca Cola Company at the PR News Social Media Conference about Coca Cola’s Journey.

In today’s installment of VlogViews, Doug speaks with the Group Director of Digital Communications & Social Media (Corporate Communications) of Coca-Cola Company Doug Busk. Doug and Doug delve into the impact of Coca-Cola Journey and the inclusion of a famous Coke advertisement in the series finale of the critically acclaimed show “Mad Men.” The Doug’s also discussed the refreshing PR maneuver used by Coca-Cola when faced with the impact of a negative Op-Ed piece. You don’t want to miss this one!

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Creative Strategies To Get Buy In’s: PR News Social Media Conference

Doug Simon (@DSSimonDoug) of D S Simon Media speaks with Allen Plummer (@MktrAllen), Content Marketing & Social Media Strategist, Institutional Business, of Vanguard at the PR News Social Media Conference about creative strategies to get buy in from management to push forward on Social Media.

Have you ever wondered how major institutions develop social media strategies? Doug spoke with Allen Plummer, Content Marketing & Social Media Strategist, Institutional Business of Vanguard at the recent PR News Social Media Conference and discussed how developing and sharing a long term social media strategy within your organization can evolve and grow your social media impact. Are you getting the most bang for your buck when it comes to social media impressions? Mr. Plummer will share his formula for calculating the most efficient cost per impression.

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How to Increase Earned Media Coverage in a Social Media World

81% of digital journalists are using social networking sites to find story ideas. This presents a tremendous opportunity to use social media networking sites to generate earned media coverage for your campaign.

Come join us at the PR News’ Social Media Conference and Crisis Management Workshop in New York City October 19-20th where our CEO and Owner, Doug Simon, will be speaking about increasing earned media in a social media world.

Doug Simon (@DSSimonDoug), President and CEO of D S Simon Media provides insight to his session at the PR News Social Media Conference on October 20th where he will discuss how to use video to win earned media across platforms.

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Trump will be President if 2016 is 1980

Will Trump “trump” Hillary similarly to how Reagan defeated Jimmy Carter in 1980? On the day of the presidential debate, new polls reflect nearly a tie between Trump and Clinton. Taking a closer look, the parallels are undeniable.

Similarities Include:

A third-party challenge

An unlikable Democrat

A “dangerous” Republican

A feeling America is on the wrong track

Nearly identical campaign slogans

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Five Tips for Effective Communications for Healthcare Companies

D S Simon Media‘s own Smitha Rao takes us through her tips for effective healthcare communications for media tours and narrative video content. Having worked for major healthcare companies in the past including Mount Sinai, Smitha offers advice from her years of experience including how to keep the content engaging and ensuring you have the right spokesperson.

Some of Smitha’s Vlog Views: 

“Keep it short. I suggest 3-5 minutes. I know you may have a lot of content, but you don’t want to bombard your audience with too much data. It’ll have the exact opposite impact you intended and your viewers will tune out.”

“Pick your spokespeople and talent wisely: Some of the most intelligent people aren’t good at being spokespeople. Why? They’re just not good on-camera and often get flustered, not conveying their important messages or story.”

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Will Hillary Blow It?

That’s the question as the campaign enters its final phase. Of course there’s been extensive coverage about the public’s distrust of Hillary and her challenge to overcome this but how is she addressing that in her communications style? This came up with her recent health incident on September 11th. It was also seen when she recently switched to a newer plane and invited media on board.

Doug Simon (@DSSimonDoug), President and CEO of D S Simon Media discusses Hillary Clinton’s recent media missteps and how she can improve her communications style.

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THE CORPORATE ANNIVERSARY FORUM: LISA ALONGE, FOUNDER OF MILESTONE MARKETING AND THE CORPORATE ANNIVERSARY FORUM

Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug), CEO of D S Simon Media got a chance to speak with the founder and organizer of The Corporate Anniversary Forum, Lisa Alonge (@MilestoneLisa). Lisa outlined key takeaways of the forum and how organizations can effectively maximize their anniversary celebrations.

Some of Lisa’s VlogViews: 

“Time is your biggest asset and you can’t get it back when that clock ticks. Everything needs time to percolate, these are big conversations, this is a complex, one-time opportunity to really propel your brand forward and those conversations cannot be rushed.”

“I like to say you can glance back but you don’t stare, a digression that anniversaries give you permission…to look back at your founding principles. You must do that to understand your story. That reveals the soul of your company.”

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