How Tech Brands Can Stand Out in AI Search

 Episode 364: Doug Simon, CEO of D S Simon Media, talks to Gerard LaFond, Managing Director of North America at The Hoffman Agency, about what it takes for tech brands to get noticed by large language models. They discuss why earned media is becoming increasingly important for building brand visibility. Gerard also shares how to turn technical capabilities into stories that connect with audiences. >> Listen to the episode on Spotify, Apple Podcasts, and others. TRANSCRIPT:  …