Support Wildfire Victims by Drinking Beer



Brewing company Sierra Nevada released “Resilience IPA” to raise funds for victims of the California wildfires. More than 14,000 homes were destroyed by the fire, including those of more than 50 Sierra Nevada employees. To spread word of the campaign, company CEO Ken Grossman participated in a nationwide satellite media tour, completing 27 interviews reaching millions of viewers. Every dollar spent on the new IPA will got to the Sierra Nevada Camp Fire Relief Fund, which benefits Butte County recovery efforts. To find a local brewery with Resilience or to donate, visit Sierra Nevada’s website: https://sierranevada.com/
Disclosure: The media tour was produced by D S Simon Media

What Does it Take for a CEO to be Effective in Live Social Video?


Martin Waxman, CEO of Martin Waxman Communications, again joins Doug Simon to discuss the “How to Integrate Live Social Video into Your 2019 Comms Plan” report. The two touch upon the evolving role of CEO, and how on-camera tendencies can have a major impact on brand authenticity. Martin also sheds light on key trends for successful communication in 2019.

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Torod Neptune, CCO and VP of Worldwide Communication at Lenovo, Shares Diverse Voices Insights

Torod Neptune, CCO and VP of Worldwide Communication at Lenovo, is one of 40 extraordinary communicators featured in the new book Diverse Voices. He spoke with Doug Simon, CEO at D S Simon Media, about achieving career success while bringing diversity to an organization. The interview took place during the New York book launch of Diverse Voices which was held at Twitter. The new book from the PRSA Foundation is designed to help communication leaders and professionals better understand the challenges faced by emerging majorities in the field. Torod explains his approach to turning talk of increasing diversity into action. To purchase Diverse Voices, visit www.diverseleadership.net.

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Lisa Ross, Edelman D.C. President, Shares Diverse Voices Insights

Lisa Ross, Washington D.C. President of Edeleman, is one of 40 extraordinary communicators featured in the new book Diverse Voices. She spoke with Doug Simon, CEO at D S Simon Media, about achieving career success while bringing diversity to an organization. The interview took place during the New York book launch of Diverse Voices which was held at Twitter. The new book from the PRSA Foundation is designed to help communication leaders and professionals better understand the challenges faced by emerging majorities in the field. Lisa describes what it was like to contribute her story and take an honest look at her career. To purchase Diverse Voices, visit www.diverseleadership.net.
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Yanique Woodall, Head of Brand Communications at The Home Depot, Shares Diverse Voices Insights

Yanique Woodall, Head of Brand Communications at The Home Depot, was co-chair to the New York Book Launch of Diverse Voices, a collaborate piece featuring the stories of 40 extraordinary communicators. She spoke with Doug Simon, CEO at D S Simon Media, about achieving career success while bringing diversity to an organization. The interview took place at Twitter, where the book launch was held. The new book from the PRSA Foundation is designed to help communication leaders and professionals better understand the challenges faced by emerging majorities in the field. Yanique reviews how valuable a mentor can be to young individuals starting out in the field. To purchase Diverse Voices, visit www.diverseleadership.net.

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