PR’s Top Pros Talk… How To Make Sustainability Appealing – Katya Hantel



Katya Hantel, Senior Director of Sustainability at Conagra Brands, discusses how brands can communicate environmental and social initiatives effectively as ESG becomes a business imperative. She sheds light on how businesses like Conagra can serve as sustainability translators to key stakeholders – such as investors, consumers, and employees – to champion greater development and adoption of sustainability solutions within the food industry. Katya also shares insights on navigating sustainability messaging between a master brand and sub brands.

PR’s Top Pros Talk…Targeting Female Audiences – Megan Driscoll



Megan Driscoll, CEO & Founder of EvolveMKD, discusses how brands can truthfully and empathetically serve their audiences, specifically their female consumers. She discusses 5 main styles of communicators, based on the current scientific literature, and how brands can leverage on them to communicate with, not over clients. She then goes on to suggest ways that EvolveMKD has utilized authentic communication at multiple points in the value chain, all the way to the end consumer.

PR’s Top Pros Talk…Startup Marketing & PR – Tim Johnson



Tim Johnson, President of Upraise Marketing + Public Relations, provides insights on how startups can adeptly begin their brand narrative in PR. He discusses the various channels and mediums for these firms to plan for and capitalize on to ensure the receive positive consumer sentiment. He also explains the role of agencies in working with the startups and the need for ‘nimble feet’ as the new brand changes and alters their positioning frequently in the early stages.

PR’s Top Pros Talk…Brand Narrative – Sabrina Macias



Sabrina Macias, VP, Communications, DraftKings, addresses how communicators can reach their audiences in authentic and nuanced ways. She goes in depth on how brands can control the narrative of their portrayal in their respective markets and business environments. She emphasizes the importance of preparation for one’s public relations moves based on other contingent factors such as consumer sentiment, cultural factors, and other stakeholders of the firm.