Marvin reminds us that this is the whole world’s crisis and we all have a role to play. This is a time for brands and non-profits to be flexible and give themselves permission to try new things. He encourages organizations to use television and media to convey how they are being helpful and useful during these challenging times.
Marvin also emphasizes the uptick in the interest and demand in science-related stories among the media. Audiences want to hear these stories now more than ever.