PR Industry Survey: Is the Satellite Media Tour Comeback Real?

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After finding out that there was a 21 percent increase in use of satellite media tours and a 38 percent increase in using in-house spokespeople by both brands and the agencies, we conducted a survey to find out if these trends were unique to D S Simon Media or industry wide.   Here is what 70 PR professionals (brand and agency communicators) had to say:   Nearly 1/3 are increasing or considering increasing their use of SMTs. Close to 90 percent are either…

Kate Huyett, CMO at Bombas on the Rapid Rise of the DTC Sock Brand

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Kate Huyett tells D S Simon Media CEO, Doug Simon, the story of Bombas, the brand that boasts in making “the most comfortable socks in the history of feet.” She touches on the charity mission of the DTC brand, and its importance to the company’s appeal. Kate also discusses the rising importance of television in building your brand’s message authentically.   Follow Bombas:

Stephen Kuhl, Co-founder and CEO at Burrow on Launching a Successful DTC Brand

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Stephen Kuhl tells D S Simon Media CEO, Doug Simon, what inspired him and his co-founder, Kabeer Chopra, to start Burrow, a DTC furniture company. He also expands on the marketing and communications techniques that are key to the brand’s success, including the importance of using storytelling to enhance the company’s message and make it more personal.   Follow Burrow:

Satellite Media Tours Are Making a Comeback

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Satellite media tours are making a comeback with a 21% increase on SMT spending in 2019. The reasons? While it’s harder than ever to get your story on cable or network news, our brand visibility report showed that there’s a greater opportunity to get your experts and spokespeople on local news. The average local TV news station will spend less than 25% of its newscasts on politics in 2020. A second reason, a 38% increase in use of internal spokespeople in…

Learn How to Choose the Right Spokesperson For Your Brand

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 Communication executives from leading brands, like Macy’s and Danone North America, discussed how to effectively use your brand spokespeople and shared tips on how to train internal experts and prepare for interviews. Learn how to get your story on the news here. Watch the full discussion here.   MODERATOR:  Doug Simon, CEO, D S Simon Media PANELISTS:  Orlando Veras, Director of National Media Relations, Macy’s, Inc. Michael Neuwirth, Senior Director, External Communications, Danone North America Jeanne…