Andrew McCaskill’s Profile in Leadership Featured in Diverse Voices


Diverse Voices: Profiles in Leadership is a new book that is designed to help communications leaders and professionals better understand the challenges faced by minorities in the field. Among the 40 people profiled are Andrew McCaskill, SVP, Global Communications & Multicultural Marketing, Nielsen. McCaskill shares his story of his start at Coca Cola and offers tips on how people who bring diversity to organizations can thrive and overcome obstacles that might be holding them back.

“Mr. Trump’s Wild Ride” New Book from Major Garrett


Major Garrett, Chief White House Correspondent CBS News and author of “Mr. Trump’s Wild Ride: The Thrills, Chills, Screams, and Occasional Blackouts of an Extraordinary Presidency spoke to Doug Simon about his new book and implications for communicators at the Truth on Trial event. He spoke about how the larger than life brand of President Trump is impacting the media and communicators representing brands navigating the current environment.

Implications for Communicators of the Political Climate


Richard Levick, Chairman & CEO, LEVICK, briefly chats with Doug Simon, CEO, D S Simon Media about the current communications climate and how it is deeply affected by current politics at Truth on Trial: Implications for Communicators. Richard discusses how next week’s midterm elections will have a significant effect on the USA and how this impacts how the public perceive brands.

Live Social Video Streaming


How can brands and non-profits make the best use of live social video to grow their organizations? Douglas Simon, CEO, D S Simon Media presented survey findings on live video streaming and spoke with Ben Chodor, President of Digital Media Solutions, West Corporations. The two of them demonstrated live multi-channel video streaming for Facebook, Twitter, YouTube and LinkedIn.

An Accessible CEO Makes Brands More Authentic


Key findings from the Brand Authenticity Survey 2018 include:

Making your CEO accessible to the media makes your brand more authentic. 83% of journalists said so, a 10% increase compared to last year.

Choosing an in-house spokesperson is 46% more authentic than a third-party expert for both brands and non-profits.

The survey also found you need to post video for journalists to your social channels. 81 percent of journalists are getting their story ideas from social media and 83 percent are willing to use video you provide them as produced.

Finally, journalists prefer to interview your experts than a third-party spokesperson by a wide margin.