Michael Smart, Principal at Michael Smart PR spoke with D S Simon Media‘s Kristina Doytchinova about the importance of having authentic spokespeople that connect with the story you’re trying to pitch. Michael also gave some of his tips and best practices for corporate and non-profit spokespeople.
Mike Fernandez, CEO of Burson-Marsteller and this year’s winner of the PRSA-NY Philip Dorf Award spoke with Doug Simon, CEO of D S Simon Media after The Big Apple Awards ceremony. Mike shared his two key lessons for mentors and mentees. He emphasized the importance of critical thinking and asking the right questions as well as giving back to others.
Mike Fernandez has mentored two dozen CCOs and CMOs of major corporations. He shared themes from his acceptance speech.
“It’s only by giving back, it’s only by being other focused that you truly succeed.” – Mike Fernandez
Alex Josephson, Head of Global Brand Strategy at Twitter spoke with D S Simon Media CEO and Founder of The SPOKEies™, Doug Simon about how brands and spokespeople can effectively leverage Twitter as a platform. He also offered his thoughts on how small businesses and non-profit organizations can also use Twitter to grow their organizations despite having smaller budgets.
Matt Neale, CEO of Golin spoke with Doug Simon, CEO of D S Simon Media about honoring Golin‘s founder and PR industry legend, Al Golin at The PRSA NY Big Apple Awards. Matt had the distinction of accepting the John W. Hill Award in Al Golin’s honor. Matt discusses his legacy and his numerous contributions to the public relations industry.
Matt Neale’s VlogViews:
“He (Al Golin) wrote the book on trust…he was in many ways a pioneer and a founding father of our industry. Al instructed and told businesses that really it was more effective to build your businesses when you had the trust of the communities in which they were based.
The SPOKEies™ Founder Doug Simon speaks with Tina McCorkindale, President and CEO of the Institute for Public Relations. The IPR is a non-profit organization that conducts research that matters to the public relations profession including digital media, marketing and analytics. Tina gives her thoughts on the critical role internal spokespeople play in an organization’s success and the importance of credibility.
Kristy Wallace, CEO of Ellevate Network spoke with Kristina Doytchinova, Marketing Manager of D S Simon Media about empowering women in the workplace and the importance of women establishing themselves as influencers in their fields. Kristy provides valuable tips and best practices on how women can boost their public profile and grow their professional influence.
Neil Foote, CEO of Foote Communications, UNT Professor and President of National Black Public Relations Society, spoke with Doug Simon, Founder of The SPOKEies™ and D S Simon Media via Skype offering his best practices for brand and non-profit spokespeople. He also offered strategies for positioning your spokesperson in the best light while pitching your story.
Gini Dietrich, lead blogger at Spin Sucks and CEO of Arment Dietrich, spoke with Founder of The SPOKEies™, Doug Simon about authenticity in leadership communications. She also touched on the importance of using data to drive results and attain business goals. Watch below for more of Gini’s insights.
A quick guide on how to sign up and nominate someone for The SPOKEies™. Click here to enter.
Mark SooHoo, Managing Director of Digital Health at Burson-Marsteller spoke with Doug Simon, CEO of D S Simon Media at the “How to Manage an Online Brand and Reputation” panel hosted by PRSA NY and gave his take on how to manage an online brand. Both Mark and Doug were panelists at the event. Mark touches on the need for analytics and tailoring your message for the appropriate audiences. Watch below.