Spokesperson Secrets to Build Your Brand; Sheri Sword, Danielle Holly and Don Bush.

PR Insights, spokeies news, video, video blog

Spokesperson Secrets to Build your Brand, celebrates the inaugural SPOKEies® Award winners. You’ll learn how these honorees created exposure via social media, educated their public without selling, and how they created strong spokespeople.

Featuring: Sheri Sword, Vice President of Communications and SPOKEies® Award winner in the Non-Profit Membership Association category, from Danielle Holly, CEO at Common Impact the  SPOKEies® winner in the C-Suite Leader Non-Profit Association category, and from Don Bush, Vice President of Marketing at Kount, the Honorable Mention in the Corporate Financial Services category.

 

Spokesperson Secrets to Build Your Brand; The Inaugural SPOKEies® Award event.

PR Insights, spokeies news, video, video blog

Spokesperson Secrets to Build your Brand, the inaugural SPOKEies® Award event, invited  the first ever winners of the SPOKEies® Awards to share with the communications community how they build their corporate or non-profit brand as the in-house spokesperson across a variety of different industries.

This video features five fast paced panel discussions, audience questions, and polls as the award winners reveal the top secrets behind their award-winning efforts. They’ll share best practices including how to identify your best spokespeople, how to integrate them into your content marketing strategy and the best tips to earn media (it’s still possible!)

 

Want to Know Secrets of Success from Award-Winning Spokespeople? Meet Daniel Durazo from Allianz Global Assistance

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Daniel Durazo, Director of Communications at Allianz Global Assistance, and winner of the Corporate Travel Category, shares his experience conducting research and surveys from his key audience. Additionally, you’ll hear tips about generating research with news hooks that the media will want to pick up on.

As we get ready for Spokesperson Secrets to Build Your Brand, we are releasing exclusive footage from SPOKEies® University. You’ll see our SPOKEies® honorees sharing their tips and best advice to create authenticity as a spokesperson and generate trust among their key audiences. Register to watch all the SPOKEies® honorees via live stream on May 3rd for FREE here. 

 

Want to Know Secrets of Success from Award-Winning Spokespeople? Meet Susann Miller from the Better Business Bureau

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Susann Miller, Director of Communications and Consumer Affairs of the Better Business Bureau of Southern Arizona, shares with us how they raised awareness of online scams within their target audience. Susann explains how she got media attention for her campaign, and how to work with journalists to gain more exposure.

As we get ready for Spokesperson Secrets to Build Your Brand, we are releasing exclusive footage from SPOKEies® University. You’ll see our SPOKEies® honorees sharing their tips and best advice to create authenticity as a spokesperson and generate trust among their key audiences. Register to watch all the SPOKEies® honorees via live stream on May 3rd for FREE here. 

 

Want to Know Secrets of Success from Award-Winning Spokespeople? Meet Mark Hill from Creative Industries

spokeies news, video, video blog

Mark Hill, President and CEO at the Association for Creative Industries, shares with us how to overcome the resistance associated with re-branding a non-profit. He shares his experience as his team shifted the brand’s narrative and how he faced those challenges as a spokesperson.

As we get ready for Spokesperson Secrets to Build Your Brand, we are releasing exclusive footage from SPOKEies® University. You’ll see our SPOKEies® honorees sharing their tips and best advice to create authenticity as a spokesperson and generate trust among their key audiences. Register to watch all the SPOKEies® honorees via live stream on May 3rd for FREE here. 

 

Want to Know Secrets of Success from Award-Winning Spokespeople? Meet Mike Smith from Life Extension

spokeies news, video, video blog

Michael A. Smith, Senior Health Scientist for Life Extension, shares with us the reason why story telling can be more effective than sharing the technical aspects of supplements to the public, and how he incorporated story telling in his communication campaign as a spokesperson.

As we get ready for Spokesperson Secrets to Build Your Brand, we are releasing exclusive footage from SPOKEies® University. You’ll see our SPOKEies® honorees sharing their tips and best advice to create authenticity as a spokesperson and generate trust among their key audiences. Register to watch all the SPOKEies® honorees via live stream on May 3rd for FREE here. 

 

Good Marketing, Happy Clients and Baby Cows.

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Pushing the boundaries in the “commoooonications” world is our passion. We enjoyed our time working with our client Dairy Max in a Satellite Media Tour and Facebook Live event. Now, Social Media LIVE™ allows us to serve our clients with live streaming on multiple-channels, simultaneously.  If you are a communications professional that loves watching exciting campaigns unravel, as well as watching baby animals being fed, then you are in for a good ride.

New Technology for Social Media

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Live video streaming is one of the fastest growing tools for effective communications strategies. Doug Simon, CEO of D S Simon Media reports from the New York Auto Show where improvements in transmission technology are making it possible to go live—feeding multiple social video streams simultaneously—all in full HD broadcast quality video. No need for an expensive satellite truck and costly cable runs.

Just  two years after Facebook Live was introduced, viewers consume three times more live video on the site than video on demand. And you no longer have to limit yourself to one social channel at a time. Social Media LIVE™ allows for simultaneous streams to more 25 different channels that can include Facebook, Periscope, LinkedIn and more.

 

The Video that Launched Viagra

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It was 20 years ago that the FDA approved Viagra. We handled the final production and distribution of the video (our name was D S Simon Productions at the time) that was provided to media so they could air the story. And air it, they did. There were more than 235 million views of the video that showed those little blue pills. This was the video that we send out to the stations: