What is Asked of CNN Analysts? Michael Zeldin Explains.

Doug Simon spoke with Michael Zeldin in preparation for Truth on Trial: Implications for Communicators, the third installment in a series of events looking to get a conversation started about truth and communication in today’s political, business and social climate. Michael Zeldin is a CNN Analysts and internationally recognized financial crimes expert. He’s a board member of the Association of Certified Financial Crimes Specialists, as well as a member of the American Bar Association and International Bar Association.

“Young People Need to Know That They Can Pursue Their Dreams”

Terry Edmonds, former Chief Speechwriter for Bill Clinton and Executive Speechwriter at IBM CHQ Communications is one of 40 extraordinary communicators featured in the new book Diverse Voices. He spoke with Doug Simon, CEO at D S Simon Media, about achieving career success while bringing diversity to an organization. The interview took place during the PRSA Museum’s fourth annual BlackPRHistory event. The event was also sponsored by the PRSA Foundation and Black Public Relations Society—NY Chapter. Terry describes his upbringing and the path he took that led him to becoming Bill Clinton’s chief speechwriter. To purchase the book Diverse Voices, visit www.diverseleadership.net.

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Support Wildfire Victims by Drinking Beer



Brewing company Sierra Nevada released “Resilience IPA” to raise funds for victims of the California wildfires. More than 14,000 homes were destroyed by the fire, including those of more than 50 Sierra Nevada employees. To spread word of the campaign, company CEO Ken Grossman participated in a nationwide satellite media tour, completing 27 interviews reaching millions of viewers. Every dollar spent on the new IPA will got to the Sierra Nevada Camp Fire Relief Fund, which benefits Butte County recovery efforts. To find a local brewery with Resilience or to donate, visit Sierra Nevada’s website: https://sierranevada.com/

Disclosure: The media tour was produced by D S Simon Media

What Does it Take for a CEO to be Effective in Live Social Video?


Martin Waxman, CEO of Martin Waxman Communications, again joins Doug Simon to discuss the “How to Integrate Live Social Video into Your 2019 Comms Plan” report. The two touch upon the evolving role of CEO, and how on-camera tendencies can have a major impact on brand authenticity. Martin also sheds light on key trends for successful communication in 2019.

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Torod Neptune, CCO and VP of Worldwide Communication at Lenovo, Shares Diverse Voices Insights

Torod Neptune, CCO and VP of Worldwide Communication at Lenovo, is one of 40 extraordinary communicators featured in the new book Diverse Voices. He spoke with Doug Simon, CEO at D S Simon Media, about achieving career success while bringing diversity to an organization. The interview took place during the New York book launch of Diverse Voices which was held at Twitter. The new book from the PRSA Foundation is designed to help communication leaders and professionals better understand the challenges faced by emerging majorities in the field. Torod explains his approach to turning talk of increasing diversity into action. To purchase Diverse Voices, visit www.diverseleadership.net.

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Lisa Ross, Edelman D.C. President, Shares Diverse Voices Insights

Lisa Ross, Washington D.C. President of Edeleman, is one of 40 extraordinary communicators featured in the new book Diverse Voices. She spoke with Doug Simon, CEO at D S Simon Media, about achieving career success while bringing diversity to an organization. The interview took place during the New York book launch of Diverse Voices which was held at Twitter. The new book from the PRSA Foundation is designed to help communication leaders and professionals better understand the challenges faced by emerging majorities in the field. Lisa describes what it was like to contribute her story and take an honest look at her career. To purchase Diverse Voices, visit www.diverseleadership.net.

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Yanique Woodall, Head of Brand Communications at The Home Depot, Shares Diverse Voices Insights

Yanique Woodall, Head of Brand Communications at The Home Depot, was co-chair to the New York Book Launch of Diverse Voices, a collaborate piece featuring the stories of 40 extraordinary communicators. She spoke with Doug Simon, CEO at D S Simon Media, about achieving career success while bringing diversity to an organization. The interview took place at Twitter, where the book launch was held. The new book from the PRSA Foundation is designed to help communication leaders and professionals better understand the challenges faced by emerging majorities in the field. Yanique reviews how valuable a mentor can be to young individuals starting out in the field. To purchase Diverse Voices, visit www.diverseleadership.net.

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CEOs and Live Social Video: A Top Trend for 2019

Download the report for free here.

Key Findings from the Report Include:

57% of communicators are using live social video, and 81% plan to increase live streaming next year.

Additionally, it was revealed that Facebook is the most popular social site for streaming, being used by 63% of communicators. YouTube and Instagram followed up, with 46% and 45% usage, respectively.

The role of the CEO in live video is positioned to increase over the next year, as 57% of communicators plan to feature more of their CEO in 2019.

Finally, how video is valued by communicators was assessed, and 92% of communicators cite using it for creating awareness of campaigns.

Mike Fernandez, U.S. CEO of LLORENTE & CUENCA, Shares Diverse Voices Insights

Mike Fernandez, U.S. CEO of LLORENTE & CUENCA, is one of 40 extraordinary communicators featured in the new book Diverse Voices. He spoke with Doug Simon, CEO at D S Simon Media, about achieving career success while bringing diversity to an organization. The interview took place during the New York book launch of Diverse Voices which was held at Twitter. The new book from the PRSA Foundation is designed to help communication leaders and professionals better understand the challenges faced by emerging majorities in the field. Mike cites his grandfather’s timeless advice as keys to his success. To purchase Diverse Voices, visit www.diverseleadership.net.”

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