NextUP – Erin Ovadal

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Tel: 212.736.2727 news@dssimonmedia.com NextUP… Erin Ovadal Erin Ovadal, account director at Max Borges Agency, talks to Sarah Joyce and Josh Moed from D S Simon Media about setting short-term and long-term goals. Erin explains what specific research communications should do before new business calls. Erin also describes how to realistically make your job fit your interests.   >> Check out more NextUP episodes here! TRANSCRIPT:   SARAH: Erin, thank you for being here and talking to us today. We’re so excited to have…

PR’s Top Pros Talk: Byron Calamese

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 Byron Calamese, Managing Director of Zeno East for Zeno Group, shares his knowledge on navigating multicultural communications in an ever-changing landscape. He highlights Zeno Group’s partnership with EGAMI Group on projects including “The Multicultural Mandate 2023” report. Byron also explains how the findings from the report can guide brands with their multicultural marketing strategies.

PR’s Top Pros Talk: Mitch Germann

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 Mitch Germann, Global Managing Director of Retail, Sports and Lifestyle for FleishmanHillard, shares how brands can get the most value out of their sports sponsorships. Mitch highlights the impact that the younger generation is having on sports culture and how organizations are marketing to those audiences. Mitch also explains his approach to securing earned media coverage.

PR’s Top Pros Talk: Jackie Cox Battles

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 Jackie Cox Battles, New York Consumer Brand Practice Lead and North America Consumer Brand Practice Growth Lead at ⁠Weber Shandwick⁠, explains the importance of earned media as more consumers feel disconnected from brands. Jackie describes valuable approaches she uses with clients such as “story doing” and more. Jackie also shares key data from the ‘⁠Earned Effect Study⁠’.