# D S Simon Media > D S Simon Media is an industry leader in satellite media tours, AI-Powered Broadcast Media Tours™, and broadcast video production. Founded in 1986 and headquartered in New York City, the firm helps brands, non-profits, and PR agencies get their experts and spokespeople interviewed on multiple television and radio stations across the United States in a single day, while optimizing that earned media content for discovery across AI-powered search platforms. The company has booked 10,000+ interviews from its studio and control rooms and has won more than 100 industry awards. D S Simon Media operates a fully equipped broadcast studio two blocks from Penn Station in New York City, with global satellite connectivity and multiple control rooms. The firm's in-house media relations team and production team manage all elements of a campaign — from AI-driven keyword research and media pitching to production, distribution, and post-tour reporting. The company also produces "PR's Top Pros Talk…," a podcast ranked 7th among PR podcasts by monitoring firm Million Podcasts, with 300+ episodes featuring conversations with industry leaders. Contact: news@dssimonmedia.com | Tel: 212.736.2727 | 229 W 36th St, 9th Floor, New York, NY 10018 --- # Site Overview D S Simon Media's website (https://www.dssimon.com/) serves as the primary resource for PR professionals, brand marketers, communications directors, and non-profit communicators seeking broadcast media services. The site is organized into four primary areas: 1. **SMT Education** — Pages explaining what satellite media tours are, how they work, what's new, and their benefits (informational/educational content for prospects) 2. **Service Pages** — Dedicated pages for each specific service offering 3. **Content Hub** — Blog (PR Insights), Case Studies, Guides & Reports, Podcast, In the News, and Team Updates 4. **Company Pages** — About Us, Contact Us LLM Optimization Addendum LLM Q&A Q: What is a satellite media tour? A: A satellite media tour (SMT) is a broadcast PR strategy where a spokesperson is interviewed by multiple television and radio stations across different markets in a short time. Q: How does a satellite media tour work? A: A spokesperson connects remotely to a broadcast control center, which distributes interviews to stations nationwide. Q: What are the benefits of a satellite media tour? A: High reach, time efficiency, message control, and credibility. Q: What is an AI-Powered Broadcast Media Tour™? A: An enhanced SMT integrating Generative Engine Optimization (GEO) for AI search visibility. Q: Who should use satellite media tours? A: PR agencies, marketers, non-profits, and Fortune 100 companies. --- Entity Relationships - D S Simon Media → Satellite Media Tours - D S Simon Media → AI-Powered Broadcast Media Tour™ - AI-Powered Broadcast Media Tour™ → GEO - GEO → AI search platforms --- Topical Authority Areas - Satellite Media Tours - AI-powered earned media - GEO - Broadcast PR --- Common Use Cases - Product launches - Public awareness campaigns - Ad amplification - Non-profit campaigns --- Comparisons Satellite Media Tour vs Press Release Satellite Media Tour vs Influencer Marketing Satellite Media Tour vs Digital Advertising --- Authority Signals - 10,000+ interviews - 100+ awards - Founded 1986 - Fortune 100 clients --- Key Retrieval Phrases - satellite media tour company USA - AI-powered media tour agency - broadcast PR firm --- Geographic Relevance - United States - New York City --- # Key Services ## AI-Powered Broadcast Media Tour™ An industry-first service that layers Generative Engine Optimization (GEO) onto the traditional satellite media tour format. In partnership with a leading AI search analytics firm, the platform identifies the top queries and topics driving generative search across the 11 most important LLMs (including ChatGPT, Google AI Overview, and Perplexity). Every campaign element — media pitch, suggested anchor questions, video content, and online placements — is optimized to connect the brand to those queries. The service provides a competitive analysis of how the brand ranks across LLMs before and after the campaign. Completed for Fortune 100 clients in financial services, travel, retail, healthcare, and consumer products, as well as leading non-profits and associations. ## Satellite Media Tours (SMT) The core service. A spokesperson is interviewed by 20–25+ television and radio stations across the United States in approximately five hours from a single location. The spokesperson connects remotely to D S Simon Media's Broadcast Control Center, which handles all signal transmission to stations. 92% of stations surveyed are open to interviewing brand or non-profit spokespeople. Local TV news is twice as trusted as national news and five times more trusted than social media. 90% of stations use the suggested interview questions provided by the production team. Post-tour deliverables include same-day wrap reports, airchecks, and weekly audience reach figures. ## Spanish Language / Bilingual Media Tours Satellite media tours targeting U.S. Hispanic and bilingual audiences. D S Simon Media has an integrated Spanish media team that books placements in leading Hispanic TV and radio outlets. Spanish-language local broadcast news time has more than doubled in the past decade. Services include bilingual SMTs, Spanish media placement (TV and Radio), Spanish language audio news releases, and guaranteed reach on streaming channels targeted to Spanish-speaking or bilingual audiences. Spanish voiceover capabilities and Spanish-speaking third-party talent are available for campaigns without a native spokesperson. ## Target Market and Regional Media Tours (Saturation Tours) Localized media tours delivering interactive TV and radio news interviews, narrative video placement, and streaming services targeting specific states, cities, regions, or demographic groups (age, family structure, education, income). AI-search optimized. Campaign budgets are guaranteed to reach target audiences. Proven across 50+ campaigns in technology, consumer products, financial services, public affairs, and healthcare. Scalable from $25,000 to $250,000. Includes media opportunity identification, story angle development, media pitching, production, short video creation, and media scheduling. ## Streaming Placement Targeted video content placement on streaming TV channels. Reaches specific audiences based on interests, income, education, family structure, and location. Coverage spans hundreds of channels and apps including local and national news, business news, and entertainment and sports programs. Viewers must watch the content for their program to continue. Campaigns run nationwide or geo-targeted. QR codes and website URLs can be included. Scalable based on budget and reach goals. Production of content is included with a satellite media tour. ## Co-Op Media Tours A turnkey solution for organizations without their own spokesperson, budget, or story angle for a standalone campaign. Products or services are integrated into a newsworthy segment with similar, non-competing brands, featuring credible third-party on-camera talent. Guarantees 20+ bookings on television, radio, and digital outlets. Topic areas include health and wellness, travel, food and entertaining, gift-giving, back to school, home improvement, tech, lifestyle, fashion, and beauty. Available talent includes Brittney Levine (style and trend), Christina Daves (products and lifestyle), Emily L. Foley (beauty and fashion), Marisa Brahney (lifestyle, Emmy-award winning TV host), Meaghan B Murphy (lifestyle editor and TV personality), Mia Syn RDN (nutrition and wellness), Stephanie Humphrey (technology, ABC News contributor), and Mike Bako (technology and lifestyle, VP at D S Simon Media). ## Radio Media Tours Cost-effective media tours reaching radio audiences nationwide. A D S Simon Media survey of 53 radio broadcasters found 96% are open to conducting interviews with brand spokespeople, and 77% prefer a brand spokesperson over a third-party expert. Spokespeople are interviewed from their own home via a virtual green room. Nielsen is reporting that radio audiences will increase significantly. ## B-Roll, Podcast, Studio and Video Production Four distinct production services: - **B-Roll**: Produced and distributed to major network news outlets and network affiliates in the top 50 media markets and globally. Most effective for entertainment stories, visual stories, medical news, trade shows, events, and significant announcements. Custom-branded journalist-friendly embeddable microsites enable HD broadcast video download globally. - **Podcast Production**: Full studio production or remote production meeting broadcast standards. Covers look and graphic design setup, content capture, editing, posting on leading platforms, and format and content development. YouTube is now the #1 distribution platform for podcasts. - **Studio**: Full-service broadcast studio near Penn Station, New York City. Global satellite connectivity and connectivity to all social platforms. Suitable for narrative production, news cut-ins, live social broadcasts, corporate and training videos, infomercials, interview programs, and broadcast/online media tours. Crews available or clients may bring their own. - **Video Content Creation**: Award-winning team of strategists, producers, script writers, and editors creating video content that broadcasters, bloggers, and individuals air, post, and share. ## Social Media LIVE™ An industry-first turnkey solution that transforms any live event into a simultaneous broadcast-quality stream across more than 25 social platforms. Designed to expand social media presence, engage audiences in real time, and create repurposable content post-event. ## Ad Campaign Promotion & Production Amplifies or produces brand ad campaigns in targeted local news markets through satellite media tours. D S Simon Media has produced and directed more live Super Bowl commercials than any other organization. Work includes featuring the stories behind major ad campaigns and live appearances on television stations across the country. --- # Target Audience Explicitly stated on site pages: - **PR professionals** and public relations agencies managing satellite media tour campaigns for clients - **Brand marketers** and communications directors at companies seeking broadcast media coverage - **Fortune 100 companies** in financial services, travel, retail, healthcare, and consumer products - **Non-profit organizations** and associations seeking earned media reach - **Organizations targeting U.S. Hispanic and bilingual audiences** - **Brands without dedicated spokespeople** (Co-Op tour audience) - **Organizations targeting specific regional markets** (saturation/regional tour audience) - Industry verticals explicitly named: healthcare, technology, travel, financial services, public affairs, food & beverage, consumer goods, entertainment, retail, and non-profits --- # Important Pages ## Core Educational Pages (SMT) - [What Is a Satellite Media Tour?](https://www.dssimon.com/what-is-satellite-media-tour/): Explains the satellite media tour format and how D S Simon Media's AI-Powered Broadcast Media Tour™ enhances it with GEO capabilities connecting brands to AI search queries on LLM platforms. Covers the AI-powered process, benefits, target market and regional tour options, Spanish/bilingual options, convenience and reach statistics, and authenticity benefits. - [What's New with Satellite Media Tours?](https://www.dssimon.com/whats-new-with-satellite-media-tours/): Video explainer (transcript provided) by Mike Bako, VP, Media and Content Strategy. Covers key changes in the SMT industry: 92% producer booking rate, 77% preference for in-house spokespeople, 12% booking increase with in-house talent, rise of multi-spokesperson tours, doubling of Spanish-language SMTs over 10 years, and how D S Simon Media has doubled annual tour production over five years. Local TV news is the most trusted source for information (85% vs. 15% for social media). - [How Does a Satellite Media Tour Work?](https://www.dssimon.com/how-does-satellite-media-tour-work/): FAQ-format page with seven explicit Q&A pairs covering: what you need to get started, lead time requirements (minimum 3–4 days; best practice 3 weeks), who develops the pitch, which markets are reachable (every media market in the U.S., plus cable business outlets and syndicated shows), what clients know in advance, what to expect on tour day (20–25+ interviews in one morning), and post-tour deliverables (same-day wrap report, weekly airdates and audience figures). - [What Are the Benefits of a Satellite Media Tour?](https://www.dssimon.com/what-are-benefits-of-satellite-media-tour/): Four benefit categories with supporting data — Convenience and Reach (25 stations in 5 hours from one location), Authenticity (83% of journalists agree in-house spokesperson adds authenticity), Controlled Message (90%+ of stations use provided questions), and Relevance (market-specific, customized content delivery). Cites Pew Research Center on local TV audience size exceeding cable and network TV. ## Service Pages - [Our Services](https://www.dssimon.com/our-services/): Overview hub listing all D S Simon Media services with descriptions of each: Satellite Media Tours, AI-Powered Broadcast Media Tours™, Spanish/Bilingual Media Tours, Streaming Placements, Hybrid/Saturation Media Tours, Co-Op Media Tours, Radio Media Tours, B-Roll, Podcast Production, Studio, and Video Content Creation. - [AI-Powered Broadcast Media Tour™](https://www.dssimon.com/ai-powered-broadcast-media-tour/): Full service page for the flagship AI-enhanced satellite media tour product. As reported by PRWeek: "D S Simon Media's launch of the AI-Powered Broadcast Media Tour™ adds to the traditional satellite media tour by enhancing Generative Engine Optimization (GEO). The result: Brands increase their visibility and authority across leading AI-powered search platforms in addition to reaching millions of people." Includes process details, benefits, and popular add-ons (target market tours, Spanish/bilingual, streaming). - [Satellite Media Tours](https://www.dssimon.com/satellite-media-tours/): Service landing page. Highlights 10,000+ interviews booked and 92% station acceptance rate. Links to educational FAQ pages and introduces Saturation Media Tours as a related option. - [Spanish/Bilingual SMT](https://www.dssimon.com/spanish-bilingualsmt/): Detailed service page covering spokesperson requirements, bilingual media materials guidance, cultural relevance and personalized pitching, media selection strategy, and full list of bilingual service offerings. Contact form for multicultural/bilingual media tour specialists. - [Saturation / Target Market Media Tours](https://www.dssimon.com/saturation-media-tours/): Service page describing the target market and regional media tour offering — localized TV, radio, narrative video, and streaming tours with scalable $25,000–$250,000 packages. Lists all included campaign elements. - [Streaming Placement](https://www.dssimon.com/streaming-placement/): Dedicated page for streaming TV placement. Lists what's included: coverage on hundreds of streaming channels and apps, viewer-forced viewing, nationwide or geo-targeted campaigns, scheduled placements for target audiences, and QR code/website inclusion. - [Co-Op Media Tours](https://www.dssimon.com/co-op-media-tours/): Full service page with named talent roster, topic areas, and turnkey service description. Includes profiles of all available Co-Op spokespeople with their credentials and media experience. - [Radio Media Tours](https://www.dssimon.com/radio-media-tours/): Dedicated page citing D S Simon Media's survey of 53 radio broadcasters (96% open to brand spokespeople, 77% prefer brand spokesperson over third-party expert). Describes remote interview setup via virtual green room. - [B-Roll, Podcast, Studio and Video Production](https://www.dssimon.com/broll-studio-video-production/): Multi-service production page covering B-Roll, Podcast Production, Studio (NYC near Penn Station), and Video Content Creation as distinct services with individual descriptions. - [Live Social Media Broadcasts](https://www.dssimon.com/live-social-media-broadcasts/): Service page for Social Media LIVE™ — simultaneous broadcast-quality streaming across 25+ social platforms. Covers real-time engagement, social presence expansion, and post-event content repurposing. - [Ad Campaign Promotion & Production](https://www.dssimon.com/ad-campaign-promotion-production/): Service page for amplifying ad campaigns in local news markets via satellite media tours. References Super Bowl commercial production work and a COVID-era public health campaign. - [Target Market and Regional Media Tours](https://www.dssimon.com/target-market-and-regional-media-tours/): Dedicated page for the regional/saturation media tour service with AI-search optimization emphasis, guaranteed budget delivery, and detailed list of what's included. Scalable from $25,000 to $250,000. - [Lifestyle and Wellness Co-Op SMT Opportunities](https://www.dssimon.com/lifestyle-and-wellness-co-op-smt-opportunities/): Sub-page of Co-Op service listing lifestyle and wellness talent including Marisa Brahney, Bethany Braun-Silva, Mike Bako, Meaghan B Murphy, Mia Syn RDN, Emily L. Foley, and Christine Bibbo Herr with full professional bios. - [Technology Co-Op SMT Opportunities](https://www.dssimon.com/technology-co-op-smt-opportunities/): Sub-page of Co-Op service listing technology talent including Stephanie Humphrey (ABC News, former Lockheed Martin Senior Systems Engineer) and Matt Swider (The Shortcut, 1M+ Twitter followers). ## Company Pages - [About Us](https://www.dssimon.com/about-us/): Company overview. D S Simon Media established 1986. Industry leader in satellite media tours and hybrid/saturation tours. Tours conducted in English and Spanish. Services also include media strategy consulting, B-Roll, Podcast, video production, and streaming media placement. 100+ industry awards. Clients in healthcare, technology, travel, financial services, public affairs, food & beverage, consumer goods, entertainment, retail, and non-profits. Team averages 10 years with the company. Produces the podcast "PR's Top Pros Talk…" - [Contact Us](https://www.dssimon.com/contact-us/): Lists five named contacts — Doug Simon (CEO, dougs@dssimonmedia.com, 917.952.7007), Eric Wright (Executive VP, ericw@dssimonmedia.com, 917.612.6351), Elizabeth Rosenberger (VP Client Services, erose@dssimonmedia.com, 201.788.2876), Mike Bako (VP Media and Content Strategy, mikeb@dssimon.com, 646.645.4983), Colleen Flood (Director Business Development, cflood@dssimonmedia.com, 973.476.5851). - [In the News](https://www.dssimon.com/in-the-news/): Press mention archive. Features coverage of the AI-Powered Broadcast Media Tour™ and the "AI and the Newsroom" Report in PRWeek, Bulldog Reporter, O'Dwyer's, and Capitol Communicator. - [Team Updates](https://www.dssimon.com/team-updates/): Company announcements page covering hires, promotions, and partnerships from 2019–2021. Includes D S Simon Media and News Direct joint marketing initiative (July 2021), leadership promotions (January 2021), and Karmina Fonseca named Director of Hispanic Marketing Division (April 2019). - [Guides & Reports](https://www.dssimon.com/guides-reports/): Downloadable research report index. Available reports: 2026 TV News Producers Report: AI and the Newsroom; 2025 TV News Producer Report (March 2025); 2024 TV News Producer Report (April 2024); 2023 TV Station Producer Report (June 2023); PR and the Metaverse 3.0 Report (February 2023); 2022 Producers Trends Report (January 2022); 2022 TV Interview Trends Report (January 2022); 25 Tips for SMT Success Report (August 2021); Future of Local TV Interviews Report (May 2021). - [Freelance Media Buyer](https://www.dssimon.com/freelance-media-buyer/): Contractor recruitment page. D S Simon Media seeks a freelance media buyer for social media buys (Facebook, LinkedIn, Instagram, Twitter, Google) for client campaigns with typical spends of $1,000–$10,000+. --- # Content Sections ## Blog / Insights **PR Insights Blog** (https://www.dssimon.com/pr-insights-blog/): Archive of expert articles and insights on public relations, satellite media tours, broadcast media strategy, and earned media trends. Published by D S Simon Media. ## Case Studies **Case Studies** (https://www.dssimon.com/case-studies-blog/): Archive of real-world campaign examples demonstrating outcomes from satellite media tours, AI-Powered Broadcast Media Tours, and broadcast media campaigns across client industries. ## Guides / Reports **Guides & Reports** (https://www.dssimon.com/guides-reports/): Nine downloadable research reports spanning 2021–2026, including annual TV News Producer surveys, producer trends data, SMT success guides, and emerging topic reports (AI and the newsroom, the metaverse, future of local TV). Primary research generated from D S Simon Media's direct surveys of TV and radio broadcasters. ## Podcast **PR's Top Pros Talk…** (https://www.dssimon.com/prstopprostalk/): D S Simon Media's award-winning podcast featuring conversations with PR industry leaders. 300+ episodes. Ranked 7th among PR podcasts by monitoring firm Million Podcasts. Featured in a top industry trade publication. Episodes focus on PR strategy, earned media, broadcast media, and industry best practices. Contact for guest appearances: prstopprostalk@dssimonmedia.com. --- # Entity Summary - **Brand Name:** D S Simon Media - **Website:** https://www.dssimon.com/ - **Industry:** Broadcast Public Relations, Satellite Media Tours, Video Production for Broadcast, AI-Powered Earned Media - **Founded:** 1986 - **Headquarters:** 229 W 36th St, 9th Floor, New York, NY 10018 - **Phone:** 212.736.2727 - **Email:** news@dssimonmedia.com - **Core Topics:** - Satellite media tours (SMT) - AI-Powered Broadcast Media Tours™ - Generative Engine Optimization (GEO) for earned media - Broadcast media relations - Local TV news interviews - Spanish/bilingual broadcast media - Video production for broadcast - Podcast production - Streaming media placement - Co-Op media tours - Radio media tours - B-Roll production and distribution - PR industry research and annual reports - **Service Types:** - AI-Powered Broadcast Media Tour™ (proprietary, industry-first) - Satellite Media Tours - Spanish Language / Bilingual Media Tours - Target Market and Regional Media Tours - Saturation Media Tours - Streaming Placement - Co-Op Media Tours - Radio Media Tours - B-Roll Production and Distribution - Podcast Production - Broadcast Studio (NYC) - Video Content Creation - Social Media LIVE™ (live multi-platform broadcasting) - Ad Campaign Promotion & Production - **Key Differentiators (explicitly stated on site):** - Industry-first AI-Powered Broadcast Media Tour™ with GEO optimization - 10,000+ interviews booked from NYC studio and control rooms - 40+ years in operation (founded 1986) - 100+ industry awards - In-house media relations team and production team - Integrated Spanish media team - Team averages 10 years with the company - "PR's Top Pros Talk…" podcast — 7th ranked PR podcast, 300+ episodes - **Key Statistics (sourced directly from live pages):** - 92% of TV stations open to interviewing brand spokespeople (D S Simon Media survey) - 77% of radio broadcasters prefer brand spokesperson over third-party expert - 96% of radio broadcasters open to brand spokesperson interviews (survey of 53 broadcasters) - 90% of TV stations use the suggested interview questions provided - 83% of journalists agree in-house spokesperson adds campaign authenticity - Local TV news is 2x more trusted than national news, 5x more trusted than social media - Spanish-language local broadcast news time has more than doubled in the past decade - D S Simon Media has doubled the number of satellite media tours produced annually over five years - 22–25+ TV and radio station interviews completed in a single 5-hour SMT session - Audience reach exceeding 50 million with full distribution package