Seth Linden, President of Dukas Linden Public Relations, describes how to effectively work with clients when they want to secure earned media coverage. Seth explains key skills he’s learned including understanding the news cycle and building strong relationships with journalists. Seth also discusses the importance of local news in the public relations industry.
Tel: 212.736.2727 news@dssimonmedia.com NextUP… Erin Ovadal Erin Ovadal, account director at Max Borges Agency, talks to Sarah Joyce and Josh Moed from D S Simon Media about setting short-term and long-term goals. Erin explains what specific research communications should do before new business calls. Erin also describes how to realistically make your job fit your interests. >> Check out more NextUP episodes here! TRANSCRIPT: SARAH: Erin, thank you for being here and talking to us today. We’re so excited to have…
Byron Calamese, Managing Director of Zeno East for Zeno Group, shares his knowledge on navigating multicultural communications in an ever-changing landscape. He highlights Zeno Group’s partnership with EGAMI Group on projects including “The Multicultural Mandate 2023” report. Byron also explains how the findings from the report can guide brands with their multicultural marketing strategies.
Aaron Sherinian, Senior Vice President of Deseret Management Corporation, explains how the deforestation of local news is making an impact on the media landscape. Aaron also explains the opportunity the media has if they engage more stories of faith with their viewership. Aaron also discusses how faith and media continue to form a strong community.
Mitch Germann, Global Managing Director of Retail, Sports and Lifestyle for FleishmanHillard, shares how brands can get the most value out of their sports sponsorships. Mitch highlights the impact that the younger generation is having on sports culture and how organizations are marketing to those audiences. Mitch also explains his approach to securing earned media coverage.