Satellite Media Tours
A Satellite Media Tour (SMT) gets your spokesperson interviewed on multiple TV stations across the country in a very short period of time. The best news is that 94% of stations we surveyed are open to interviewing brand or non-profit spokespeople. Local TV news is twice as trusted as national news and five times more trusted than social media with audiences growing for key demographics. SMTs deliver these audiences to you.
AI-Powered Broadcast Media Tours™
Working with you, our team develops a media pitch that appeals to TV stations across the United States. The pitch and segment are informed by our platform that identifies the top 10 questions people are asking about the topic across Large Language Models (ChatGPT, etc). We schedule 22-25+ interviews on one day during a 5-hour period. Additional distribution, including a multi-media news release, brings the audience reach to more than 50 million. Most importantly, the content is optimized for stations to post. This makes it more likely your brand will be discovered by the millions of people who use AI to search for information.
Spanish Language/Bilingual Media Tours
The expansion of local broadcast news, with Spanish-language programming more than doubling in the past decade, provides organizations with valuable opportunities to engage this growing audience. Our integrated Spanish media team enables direct outreach to Hispanic markets, ensuring seamless communication and securing placements in leading Hispanic TV and radio outlets. For campaigns lacking a spokesperson, we offer Spanish-language voiceover capabilities and access to Spanish-speaking third-party talents to effectively connect with the Hispanic market.
Streaming Placements
Streaming TV reaches specific audiences based on their interests, income, education, family structure, and location. This is a more highly targeted and data rich approach to extending the value of your satellite media tour or as a stand-alone service. It is also scalable and can be adjusted based on your budget and reach desired.
Hybrid/Saturation Media Tours
Hybrid/Saturation Media Tours provide a unique blend delivering your message in highly localized interactive interviews on TV and radio news, narrative video placement and through streaming services. You can have as much saturation as possible based on your needs and are scalable, matching your goals for visibility and budget.
Co-op Media Tours
When you don’t have your own spokesperson or budget for a stand-alone campaign, Co-op Satellite Media Tours offer you a cost-effective way to get 20+ bookings on television, radio and digital outlets when your organization’s product or service is seamlessly integrated into a newsworthy segment with other similar yet non-competing products, offering viewers valuable consumer tips by a credible third-party spokesperson. Topic areas for our tours include: health and wellness, travel, food and entertaining, gift-giving, back to school, home improvement, tech, lifestyle, fashion and beauty. Please contact us for our most recent Co-Op tour calendar.
Radio Media Tours
Nielsen is reporting that radio audiences will increase significantly. Our recent survey of radio broadcasters found the largest interest in conducting interviews with brand spokespeople we have ever found. Radio is one of the quickest and easiest ways to get your message out to an important audience and it’s the least intrusive. Your spokesperson can be interviewed from their own homes and your communications team can engage with them on the conference line taking social distancing to the highest level.
B-Roll
During the past year, B-Roll we’ve produced and distributed has aired on the major network news outlets, network affiliates in the top 50 media markets and around the world. B-Roll is most effective for entertainment stories, visual stories, medical news, trade shows, events and significant announcements. Our custom-branded, journalist-friendly embeddable microsites, allow us to make quick-turnaround HD broadcast video available for download on a global basis and enhance the value of your newsroom.
Podcast Production
Did you know that YouTube is now the #1 distribution platform for podcasts? It seems redundant to use the term video podcast as the percentage of podcasts with video is increasing dramatically. We offer full studio production of podcasts or remote production that can connect hosts and guests remotely while still meeting broadcast standards. We’ll set up the look and graphic design, capture content, edit and even assist you in posting the content on the leading platforms. Perhaps, most importantly, we’ll help you develop the format and content for your podcast.
Studio
Located two blocks from New York City’s transportation hub at Penn Station our full service broadcast studio is perfect for narrative production, news cut ins, live social broadcasts, corporate, training and education videos, infomercials, interview programs and broadcast/online media tours. We feature global satellite connectivity and connectivity to all social platforms all in a modern designed space that puts CEOs at ease. Use our crew or bring your own production team.
Video Content Creation
Producing great video that drives ROI for your organization is one of the things clients value most. Our award-winning team of strategists, producers, script writers and editors create content so compelling broadcasters, bloggers and individuals air, post and share it earning you valuable exposure.