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PR’s Top Pros Talk… Developing Effective Healthcare Campaigns
Paddi Hurley, Managing Director of Health at Allison, describes when clients should move forward with a branded healthcare campaign versus an unbranded healthcare campaign. She emphasizes the importance of taking time to find an authentic spokesperson. Paddi also shares how technology can play a role in clinical trials.
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Doug Simon is the Founder & CEO at D S Simon Media. D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. To learn more about D S Simon Media’s services, email us at news@dssimon.com.