VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
To Link To Post: www.vlogviews.com/lindseybastani/
Mike Bako, Marketing Manager at D S Simon Productions talks with Lindsey Bastani, Account Director for Waggener Edstrom Worldwide at the PR News Media Relations Conference on the importance of challenging your employees to lead the edge and try new tactics at a time when the PR industry is rapidly evolving.
Lindsey Bastani’s Vlog Views:
“Our industry is changing so rapidly we have to make sure to embrace the people under us to make sure we’re all moving up at a fast enough pace. I definitely find myself in a position of pushing my leaders to lead the edge a little bit and try new things at the same time I need to make sure to listen to the team under me who has a new perspective on things and new tactics to try.”
“Sometimes the best advice is to pull back a little bit and make sure you are finding the right channel. What I tend to do is try to bring the outside in. Look at what other brands have done that are similar to this brand they are hoping to have a conversation with on social media and give them some examples of other ways they can be doing it with more impact.”
“I think it’s just the continual trend of converging PR with other aspects of the discipline that tell our story. Whether it’s digital marketing, I think owned and content marketing is a really huge pRead More
To Link To Post: http://www.vlogviews.com/raykotcher/
Doug Simon President and CEO of D S Simon Productions speaks with Ray Kotcher, Senior Partner and Chairman of Ketchum and recent PR News Hall of Fame Inductee on remembering the basic elements of public relations and how to thrive as the industry’s landscape undergoes significant changes.
Ray Kotcher’s Vlog Views:
“There’s no doubt that the business has changed tremendously in so many ways in the more than 30 years that I’ve been at this, but a lot of things have not changed. Obviously we’re going through profound change in human communication and the way we communicate with each other, all of which driven by technology and changes in media. But some things haven’t changed like the power of the idea and the importance of storytelling and I would say the importance of really deeply rooted strong values.”
“It seems stories that have a bit of fiction mixed into them, if not all fiction, are stories that are receiving the most notice on the Internet.”
“I think we need really careful, particularly in this business, we talk about the cynicism and the way people look at public relations. It’s a noble profession and it’s a great profession. I think we need to make sure we tell the truth and we tell it well and if we can do that I think the future forRead More
To Link To Post: http://www.vlogviews.com/howardrubenstein/
Doug Simon, President and CEO of D S Simon Productions talks with Howard Rubenstein, President of Rubenstein Associates and the latest PR News Hall of Fame Inductee on the role mentoring and leading an ethical lifestyle had in helping his career flourish.
Howard Rubenstein Vlog Views:
“When I broke into public relations fifty-nine years ago, I was looked down upon I decided to I’ll go to law school at night and become a lawyer. Well I did that, graduated first of my class and was sworn in as assistant council to the House Judiciary Committee. I tried law and PR, they let me do both and I decided on PR; a crucial decision that worked out really well.”
[On success in being a good public relations advisor and strategist]: “Read a lot, understand news, learned the techniques of writing and placing, be friendly with people, be curious, be a participant in the environment, join what you can, be a great observer, be a good commentator and love what you want to do.”
“Mentoring is really important. When I first broke in, my father was my mentor and he taught me an interesting thing. He was a journalist and worked for the New York Herald Tribune. He said ‘if you lead an ethical life, people will trust you. They won’t have to go beRead More
To Link To Post: http://www.vlogviews.com/jonschwartz/
Mike Bako, Director of Sports Marcomm at D S Simon Productions speaks with Jon Schwartz, Senior Director of Integrated Marketing Communications for NASCAR at the PR News Media Relations Summit on how NASCAR is broadening its appeal while staying true to their brand.
Jon Schwartz’s Vlog Views:
“We have the best fans in the world and they are the most loyal fans in the world and they understand the most important thing to them is the product on the track. We are working very hard to improve that core product by making our racing closer and more exciting.”
“Making our young drivers stars before they really are stars is what our job is. Helping our fans understand where they came from, what their interests are and who they are as a person. Trevor Bayne won the 2011 Daytona 500. He was a 19-year-old kid who was skateboarding in the morning and quite frankly he won the race and no one really knew who he was. It’s our job to help our fans, our new fans and anyone watching casually understand the stories behind these drivers, who they are, as they are going up through the ranks.”
“Good ideas can come from anywhere. Part of our job as a sanctioning body of our sport is to lead our sport, to drive creative thinking and to inspire the indusRead More
To Link To Post: http://www.vlogviews.com/davidringer/
Mike Bako, Marketing Manager of D S Simon Productions speaks with David Ringer, Director of Messaging at the National Audobon Society at the PR News Media Relations Conference about the role social media platforms such as Twitter play in starting a grassroots movement, gaining supporters, networking and distributing a message.
David Ringer’s Vlog Views:
“At Audobon, we interact with a lot of journalists each day and we’ve trained ourselves when we interact with a journalist to follow him or her on Twitter. We then organize them into lists so that we can follow people in different areas. We work on legislation, we work on science, we work on education so we can follow people in those different realms about what they’re talking about and what’s important to them.”
“Follow Friday (#FF) is a great thing as well. We certainly do that frequently. We try to shout out to supporters, grassroot supporters, influential supporters, journalists, overall a mixture so that everyone feels loved and appreciated.”
“It’s about listening. It’s about finding out who is talking about the area that you’re active in and what they care about. Twitter’s a great way to do that because you can find those conversations by searching on hashtags or just on words either through Twitter’s interface or lots ofRead More
To Link To Post: http://www.vlogviews.com/kraigkann/
Mike Bako, Director of Sports Marcomm at D S Simon Productions talks with Kraig Kann, Chief Communications Officer for the Ladies Professional Golf Association (LPGA) on the importance of understanding your message and methodology of communicating it to others.
Kraig Kann’s Vlog Views:
“It’s tough out there. I think it’s important to understand what the media wants and what the media is looking to do with their stories. At the end of the day everybody that covers whatever they cover, be it politics, sports or whatever is looking for what it does for their audience. They’re selfish and they don’t want to be inundated with a bunch of stuff they don’t care about.”
“I don’t know that anybody should stay with a traditional route. If you’re doing things the way they’ve always been done, then you’re not moving forward.”
“Each and every day, our team tries to figure out how do we make people pay attention to us as opposed to hoping they’ll pay attention to us. We need to think outside the box. We need different ways to connect not only with our audience and grow that audience, but we need to continue to make better relationships with the people that cover us.”
“I’m a big believer that before you start clamoriRead More
Mike Bako appears on WPIX in NY to discuss the 162 game suspension against Alex Rodriguez being upheld.
THEY SHOULDN’T GET TRAPPED PLAYING THE “WHAT DID HE KNOW AND WHEN DID HE KNOW IT GAME.”
To Link To Post: www.vlogviews.com/bridgegate/ Doug Simon President and CEO of D S Simon Productions gives his take on the recent Bridgegate controversy involving New Jersey Governor Chris Christie and what his critics are doing wrong.
Doug Simon’s Vlog Views:
“Christie’s critics will likely make the mistake of attacking him with the ‘what did he know and when did he know it question.’ That approach will play into his strengths. Everyone already knows he’s a bully, that’s a part of his brand. People will give him a pass for overstepping.”
“The way I would attack Gov. Christie is as an out of touch, clueless CEO. It took him four months to get the truth from his most trusted staffers. That’s not strength, that’s weakness and it attacks what makes him popular and it attacks his reputation as a hands on, in control leader.”
“How did it take Christie four months to get the truth from his top aides when this was a front page news story on every paper in New York City while it was happening?”
To Link To Post: http://www.vlogviews.com/haroldburson/
Harold Burson’s Vlog Views:
“Being honored by PR News is a great thrill for me. It was a sort of sentimental trip back into the early days of the field because one of the first people I met in public relations who was influential was one of the founders of PR News, Denny Grizwold, who was a very dominant person (in the PR industry) for thirty years or so.”
“I still respect PR News. I think it does a lot of worthwhile job of informing the profession of what’s going on and keeping in touch with the field. I value very highly the fact that they have put me in their hall of fame and I thank them for it.”
“One of the things through the years Burson-Marsteller has really sold on is we were hiring people who really knew the business. They really knew construction, the caliber business and electronic business.”
To Link To Post: http://www.vlogviews.com/elleneast/
Doug Simon, President and CEO of D S Simon Productions talks with Ellen East, Executive Vice President and Chief Communications Officer at Time Warner about her induction into the PR News Hall of Fame and the importance of finding your voice.
Ellen East’s Vlog Views:
“In my company we call them ‘step forward moments’ and for me it was when I left one job in my company to take another job in my company, but was still being asked to do stuff for my previous boss. It just occurred to me that that was not fair to my new boss and it wasn’t going to help me in my future career so I said ‘no’. The next time he asked me to do something I said ‘no’. He was great about it, he understood and it sort of freed me to move forward. I don’t think I’d be where I am today if I had not said no in that particular situation.”
“It’s important to show a lot of interest in the broader world, not just in your industry or the PR function, but to really be interested in what’s going on in the world and notice trends and pay attention to the news because all of that can help you have a broader perspective and that can be important for going forward.”
“For me, one of the biggest lessons I’ve learned is finding myRead More