VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
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Huffington Post editor, Arin Greenwood, speaks with D S Simon President & CEO, Doug Simon, at the Capitol Communicator’s Convergence in Communication Conference, giving her tips on how PR professionals can best approach the media with a story. She also has a great anecdote about a cat running for the U.S Senate.
“I’m open to a variety of sorts of pitches. I like getting emails from people who know my work, and come across stories, people, cats, topics that they think I might be interested in.”
“I don’t mind being approached on Facebook; you can call if you have to, but I prefer not hearing from people on the phone. I prefer email or Facebook.”
“Facebook is a fantastic tool. When I’m looking to see if this is something that I’m interested in writing about, I’ll look on Facebook and see what sort of presences there are. Is this something that people are interested in? Are there photos that could go along with this that’ll make it more interesting and engaging for our readers?”
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Doug Simon, President & CEO of D S Simon, interviews Benny “Buzzfeed Benny” Johnson, who handles viral politics for Buzzfeed, at the Capital Communicator’s Convergence in Communication Conference, about how to best reach Millennials and what he does to keep the generation engaged with politics every day.
BuzzFeed Benny @bennyjohnson’s
Talks about how to reach millennials with political information
Offers his prediction for the midterm elections with surprising news on @SenRandPaul
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Doug Simon, President & CEO of D S Simon, interviews Lab42 founder, Jonathan Pirc, about the growing importance of market research and how PR agencies can intelligently use their findings to enhance their new business pitches.
“The main thing clients can learn when they are doing research is looking to figure out who the target market of the client is; and not just the basic demographics, but diving deep into finding the psychographics, what really makes these people tick.”
“It’s really figuring out why people are choosing things, instead of just if they are and how they are.”
“I think that using big data and little data, for the surveys, is a great way to go into new pitches. It really helps to level the playing field against larger PR firms that might be pitching against you, because then you have the tools and resources at hand.”
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Jennifer Nycz-Conner, Managing Editor of the Washington Business Journal speaks with Doug Simon about their upcoming panel “Growing Options and Uses for Video on the Web,” that will also feature speakers Keith Jodoin, CEO of Sapling Pictures and John Sherman, CEO of StoryFarm, which will be taking place at the Capital Communicator’s Convergence in Communication Conference March 28th in Arlington, VA.
“Because video is one of those strange animals, that people who have been in the communications industry for a long time know that for years, it was so cost-prohibitive and expensive, and kind of a complicated, technological thing to do. Now it’s changed completely.”
“So there are all kinds of new uses that communicators from all backgrounds and all different sized agencies, companies, internal groups can be using.”
“How many times have we all been in a meeting where a client goes ‘But we’d really like to buy a viral video—how do we do that?’ It’s just not something that you can order up off the shelves. So, talking about how you can manage expectations, but also lay out a strategic plan on how you’re going to get that video out there once you spend the time and effort to make it.”
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Shonali Burke of Shonali Burke Consulting speaks with D S Simon’s President & CEO, Doug Simon, about her upcoming panel at the Capital Communicator’s Convergence in Communication Conference that will be taking place March 28 in Arlington, VA. Shonali’s panel will be speaking about PR measurements and research.
“One of the most important things we all have to do for our clients and organizations is show that we are helping the business and work towards its objectives.”
“A lot of times what happens is folks focus so much on the strategy or the tactics, but they don’t incorporate measurement. Or, they start to come up with all of the tactics without even thinking about what the strategy is going to be.”
“We hope to start a conversation about where PR measurements and research have been, where they are now, and where they’re going, especially when it comes to the setting and maintaining of standards of measurement and evaluation in public relations. That’s an area in which our industry has historically lagged a bit.”
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The consent decree between the FTC and ADT has put spokesperson guidelines back in the news. Has anything changed?
“These rules have been in place since 2009 and this case is from 2011. As long as brands, spokespeople and agency partners comply, there’s nothing new.”
“The consent decree requires ADT to terminate and cease payment to an endorser (spokesperson) who fails to disclose and for the first time expands the disclosure requirement to radio.”
“It’s unclear if the tougher rules will be applied more broadly but best practice requires brands, agencies and spokespeople to fully comply.”
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Jamie Claudio, Executive Producer at D S Simon, speaks with Bailey Wild, the firm’s newest Producer & Digital Project Manager. Bailey discusses how she’s seen the communications field change and why digital strategy and communication is more important than ever.
“Our clients can really benefit from digital strategy, as well as the video that we normally produce for them, especially when it comes to distributing it and getting it out there to their potential audiences.”
“Whether you’re covering a war or you’re showing someone how to bake a flatbread pizza, people react much more strongly to video because they feel like they’re there. “
“People aren’t really looking for dry, overdone content anymore. They want someone that sounds like they’re there with them.”
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Jed Williams, Vice President, Consulting and Senior Analyst at BIA/Kelsey speaks with D S Simon’s Executive Producer, Jamie Claudio, about his upcoming panel, “Moving to Mobile,” that will be at the Capitol Communicator’s Convergence and Communications Conference on Friday, March 28th in Arlington, VA. Jed discusses how mobile technology is becoming increasingly important in the public relations and digital marketing fields and how companies and firms can benefit from focusing on the mobile medium.
“Whatever field we’re in, in this case public relations/digital marketing, we have to think about how to reach that new consumer, or that consumer and the new way they consume information, make business decisions, connect, and communicate with each other. That means we have to think from a professional standpoint, from a mobile-first mindset, no matter what we’re doing if we’re trying to reach that customer.”
“What ‘mobile-first’ really means is whatever you’re building, whatever product, service, or offering you’re building, you have to think about mobile platforms and mobile technology first and foremost. … That’s probably where [consumers] are going to find you increasingly, it’s how they’re going to engage with you continuously, and ultimately how they may actually make a decision about your business or your brand.”
“… Attacking this big mobile idea and this explosive growth in mobile from a PR perspective is a unique angle and IRead More
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Doug Simon, President and CEO of D S Simon Productions, sat down with Rich Moussa, the firm’s new Director of Digital Strategy & Services. Rich, an industry veteran, has vast experience in digital development. He tells us how he plans to apply his skills and knowledge to help the strategic video communications firm expand its digital communications.
“I’ve found, over time, that stations, producers, shows, people that need content don’t necessarily want to receive it in the traditional way. Being online, we have the ability to transfer files and send HD video almost instantly. So by encapsulating all this information and providing it to them directly at their desks, they’re more likely to use it.”
“Because of our media team, we were able to compile a list of affiliates of 30,000 users. Now that crosses TV, radio, sites, blogs, and being online we have the ability to send this information out instantly. And when we send it out, we can see when a person actually downloads this. We can have the media team follow up with them, and see if it was used, how often it was used.”
“A digital media module is an embeddable content module, if you will, that houses any of your assets—video, audio, your releases, your alerts, your pitch pages, images. We can put everything in there, and we give this componentRead More
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On Friday, March 28th, Michael Causey will be a panelist at the Capitol Communicator Convergence and Communications Conference in Arlington, VA. Michael speaks with Jamie Claudio, Executive Producer at D S Simon Productions, about how he’s seen the digital communications world change throughout his career as well as what to expect from his panel this year.
“Content is really king now, and I mean quality content. Even more than ever you want clarity, you want a bit of sizzle. Headlines and keywords are critical.”
“You need to have some depth, but you need to have clarity. It’s got to be sharp, it’s got to be focused. It really has to grab people, but it has to hold them too. If you do some sort of tricky headline, or something a little overly cute, you’re just going to alienate your audience and do more harm than good.”
“I think most clients really want to hear what you have to say; they bring you into the room for a reason. And I have found in most cases, when I disagree with a client sometimes they can talk it through to me, and show me why maybe the way they need to do it is the best way, but more often than not, they’ll change their mind or adapt the strategy. I think they always appreciate the honest input.”
“I think this is going to be a great event. I thought it before I was even goiRead More