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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

THE NEW FRONTIER OF PITCHING DIGITAL INFLUENCERS

To Link To Post: http://www.vlogviews.com/michaelsmartpr/

Mike Bako, Marketing Manager of D S Simon Productions, talks with Michael Smart, Principal, MichaelSMARTPR on the importance of pitching to digital media and reaching out to web influencers.

Michael Smart’s Vlog Views:

“When you’re reaching out to a digital influencer, let’s say a blogger or a mommy blogger who didn’t come up through the journalism ranks, think about participating in her community on her blog before pitching her. Read the comments, see how she interacts with her community that she fosters and share your own comments and observations that way.”

“When you’re reporting your metrics to your bosses, those numbers really help, so those are important because those are numbers they can relate to. One thing the executives might not fully appreciate is how single author blogs for example a mommy blogger, they tend to have more influence on their readers than other outlets do. If I read something in ‘Women’s Day’, I might take it as interesting, but if my single author blogger whom I follow and maybe even I idolize recommends something, then I go out and buy it.”

“Using social media can be a great way to get on those digital influencers

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PRSA USING NEW STRATEGIC PLAN TO HELP SUPPORT AND EDUCATE PR ORGANIZATIONS

To Link To Post: http://www.vlogviews.com/mwwgroup/

Mike Bako, Marketing Manager of D S Simon Productions, talks with Joseph E. Cohen, Senior Vice President of the MWW Group and the Public Relations Society of America (PRSA) Chair Elect on the organization’s updated strategic plan.

Joseph E. Cohen’s Vlog Views:

“Every three years the Public Relations Society of America (PRSA) introduces a new strategic plan so if you think about the media and business environment in 2010 versus today it’s a vastly different environment and our roles as professionals and the landscape in which we’re playing is different so a lot of the skillsets and competencies that we’ve had for a long time are now delivering or perceived to deliver greater value because as has been well documented and as we very well know, we’re in a media environment that’s a two-way dialogue that plays out in the public eye on platforms like Facebook and Twitter and Pinterest and comment sections of media outlets.”

“The new strategic plan is about positioning PR to operate as a lead discipline in an interdisciplinary environment. In the past we had spoken a lot as an organization and as a profession about getting a seat at the table. Now that’s no longer good enough. It’s about servi

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LEADING GLOBAL PR ORGANIZATION WORLDCOM HOLDS ANNUAL AMERICAS CONFERENCE

To Link To Post: http://www.vlogviews.com/worldcom/

Jim O’Reilly, Regional Vice President of D S Simon Productions, spoke with Todd Lynch, Managing Director of the Worldcom Group during the Worldcom Americas Conference in Cancun, Mexico.

Todd Lynch’s Vlog Views:

“Worldcom is an independent partnership of independent PR firms. It’s a global organization, so we have independent PR firms all over the world and what it allows us to do is it allows us to share best practices, thought leadership and knowledge sharing that make all of the agencies elevate their practices for their clients, for their employees and for their own businesses.”

“We have partners that come together to serve clients on an ongoing basis and we have partners that come together and go after business, new business, collectively, so from a brands perspective you can look at this organization and say that I can customize my own agency, I can pick what I need from a subject matter expert and or from a geography, and put together kind of this perfect agency for a pitch or a piece of business.”

“It’s going to be a really good year for us. We’re really interested in growing our brand more. I think awareness of Worldco

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HOW H&R BLOCK CATERS THEIR SOCIAL MEDIA STRATEGY TO THEIR CLIENT’S NEEDS

To Link To Post: http://www.vlogviews.com/hrblock/

MIKE BAKO, Marketing Manager of D S Simon Productions, talks with SCOTT GULBRANSEN, Director of Social Business Strategy for H&R BLOCK about social media engagement at the PRNews Digital PR Summit.

Scott Gulbransen’s Vlog Views:

“A lot of the time they do this, they think about, they organize their papers to come into our retail office, or they do their taxes themselves with our software after hours. So for us, we have to be on all the time, and really that’s about collaborating across our business.”

“With Facebook and Twitter, it’s so much in the moment. With an online community platform that’s your own, that you own, and actually that they own. What you find is that they’re engaged more often and they’re engaged for longer periods of time.”

HOW McDONALD’S CREATED A BRAND IDENTITY ACROSS ALL THEIR SOCIAL MEDIA PLATFORMS

Molly McKenna Jandrain’s Vlog Views:

“I think it’s really important that you are unified and consistent, so that what you see on Facebook is similar to what you see on Pinterest.”

“On an everyday basis we are listening not only to what people are saying directly about us, but just in general, what are the things that are important to people.”

“There are some people that are never going to be a fan of McDonald’s, and that’s okay. And maybe we don’t spend all our time on them, but for the people that have a bad experience or they have a question about our brand, we need to get back to them. We need to be in touch.”

CREATING THE RIGHT DIGITAL TEAM CRITICAL TO SUCCESS

To Link To Post: http://www.vlogviews.com/socialogilvy/

Mike Bako, Marketing Manager of D S Simon Productions, talks with GEMMA CRAVEN, Executive Vice President of SOCIAL@OGILVY about creating your digital team at the PRNews Digital PR Summit.

Gemma Craven’s Vlog Views:

“I think that one big mistake is trying to force fit one candidate into a role that’s not their core skill set. Trying to retain talent by shoving them into a digital team for example, is not the way to go because ultimately you don’t end up with the specialism that you need.”

“I look for people with a curiosity to learn about new technologies.”

“You need to cast your team according to who’s going to work well with your client. Particularly in a fast moving space, you need to make sure that your team is an extension of your client’s team.”

DoSomething.org AND THE QUEST TO REACH YOUR TARGET DEMO ON SOCIAL MEDIA

To Link To Post: http://www.vlogviews.com/dosomething-org/

MIKE BAKO, Marketing Manager of D S Simon Productions, talks with CALVIN STOWELL, Director of Digital and Content for DOSOMETHING.ORG at the PRNews Digital PR Summit about using social networks to get the most out of your campaign.

Calvin Stowell’s Vlog Views:

“Crafting a really compelling story for every campaign or every action that we make that grabs you long enough that you actually want to take part and then immediately giving you the steps and the resources that you need to actually make an action happen.”

“There’s been a big swing toward kind of anonymous social networks like Kik and Snapchat. Right now we’re developing strategies to go there. Also Tumblr is a huge one, and that’s largely anonymous. So kind of figuring out our messages, we have to meet the kids where they are instead of asking them to meet us where we are.”

“Data is very important for this kind of thing. So take Pinterest or Google+ for example, our audience is teenagers. They’re not really on Pinterest and they’re certainly not on Google+. Drilling into analytics of ‘who’s using this platform?’, ‘is there a growth trend here?’. Twitter wasn’t actually used by that many young people up until about a ye

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HOW ONE BRAND CORNERED THE MARKET ON CONTENT MARKETING AND EARNED MEDIA

To Link To Post: http://www.vlogviews.com/terracycle/

MIKE BAKO, Marketing Manager of D S SIMON PRODUCTIONS, talks with ALBE ZAKES, Global VP of TERRACYCLE about content marketing and earned media at the PRNews Digital PR Summit.

Albe Zakes’ Vlog Views:

“Today we have over fifteen different third party columns. Packaging Digest, Green Child, Huffington Post, even the New York Times. And it’s a real easy value proposition; we’re going to give you free content and free marketing. Who would say no?”

“We really focus on how we can take something that TerraCycle is doing and then draw a much larger conclusion. What that means for the industry. What people can learn from it. So we’re able to promote TerraCycle at some level, but then also give key learnings, key takeaways, and relate it to something that’s going on larger in the industry. So we’re really accomplishing both goals. We’re accomplishing the goals of the third party group, and we’re also accomplishing our own goals of promoting our products and services.”

“We want to make ‘green’ something that’s fun, that’s engaging, that people come to. And so, gameification, and making a Facebook game was an obvious choice for us b

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PR News Digital PR Summit Taking Place October 16th!

To Link To Post: http://www.vlogviews.com/prdigitalnewssummit/

Be sure to checkout the Digital PR Summit sponsored by PR News taking place on October 16th, 2013 featuring Amanda Junker of Shape Magazine, Allison Robins of Zumba and Doug Simon of D S Simon Productions on their panel titled ‘How to Use Instagram, Vine and Pinterest as a Method of Visual Storytelling’.

Below is a preview of their session which is sure to be an informative and exciting discussion!

For more information and to register for this event taking place on October 16th, 2013 at the Grand Hyatt Hotel in New York City, check out: http://www.prnewsonline.com/digital-pr-summit-Oct-16

WHAT SORT OF IMPACT WILL IMPACT LEADERSHIP 21 MAKE?

To Link To Post: http://www.vlogviews.com/janetsalazar/

DOUG SIMON, President and CEO of D S SIMON PRODUCTIONS, talks with JANET SALAZAR, Founder and CEO of IMPACT Leadership 21 about the organizations upcoming leadership summit titled ‘COLLABORATION: LEANING FORWARD. TOGETHER.’ which is taking place at The New York Times Building on October 10th, 2013.

Janet Salazar’s Vlog Views:

“I created the concept because I saw that there is a need to address a global leadership gap.”

“Based on a study, there are not a lot of leaders in the pipeline to succeed the Baby Boomers. So this presents a huge opportunity globally, for men and women to rise up to fill this other type of leadership gap and so to me there has never been a perfect point in time in history, for women to help men rise up to this challenge and fill this global leadership gap.”

“For 30 to 40 years, us women have just been talking about ourselves. I’ve attended so many conferences and seminars and it’s all about women, what can we do, this and that. It was very seldom you’d find women talking ‘How about men? How can we engage them?’ To me, it’s common sense because whether we like it or not men still hold the majority share of the pie.”