VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
To Link To Post: http://www.vlogviews.com/jackiekolek/
Jackie Kolek’s VlogViews:
“It’s one letter that indicates an entire change in the way our business has evolved. The extra “M” stands for marketing and communications.”
“Over the last several years Peppercomm has added several new services including full creative services, a strategic licensing division and fully integrated digital and social media capabilities.
Adding the extra “M” indicates where the agency has evolved to and where it is going.”
“Adding one additional letter was a small change with big significance.”
To Link To Post: http://www.vlogviews.com/bizstone/
Mike Bako, Marketing Manager for D S Simon Productions, reports from the PRSA International conference in San Francisco. Keynote speaker, Biz Stone spoke about corporate social responsibility, trends in social media, and ways that executives can communicate on a real and personal level.
Biz Stone’s VlogViews:
“It’s not about being social; it’s about trying to bubble up the right information. If someone is going to spend ten minutes looking online we have to make sure that those ten minutes are well spent learning something.”
“I think that information plus understanding equals the potential for action. If you miss that understanding part then you never get to that real impact part.”
To Link To Post: http://www.vlogviews.com/mattkovacs/
Doug Simon, President & CEO of D S Simon Productions, speaks with Matt Kovacs, Executive Vice President and General Manager of Blaze PR about the importance of effectively introducing a product to a local market.
“SnoBar is the originator of alcohol infused ice pops. It tastes as good as it sounds. It’s the 21<sup>st</sup> century cocktail. It’s a new evolution of how people enjoy alcohol.”
“Taking it to Las Vegas, knowing that Arizona is very local and it was a good test market, but Las Vegas has a different microscope because it is such a national market in itself. It has a lot of transient population it has the tourist market. Our strategy became the local perception because it is sold in grocery stores and restaurants that are off the strip, but knowing that so much of the population is going to come to the strip we looked at some of those key websites and blogs and national media that would want to talk about this.”
“We try to look at the target audience and then build the strategy out, so knowing in those local markets there is a lot of provincial things that happen, there are ways media dictates a lot of the stories in each market. Some maRead More
Mike Bako teaches host Johnathan Fernandez the Mansome way to win your argument every time. Examples include speaking with a passionate tone of voice, exaggerating your opponent to make them sound ridiculous, and deceptively conceding on minor points. And don’t you think every argument should end with a rhetorical question?
To Link To Post: http://www.vlogviews.com/uriroos/
Mike Bako, Marketing Manager of D S Simon Productions, speaks with Uri Roos, Co-Founder of Fortress Social Branding, about his work with Orangina International and the introduction of Bulby as the brands new online spokesperson.
Uri Roos’ VlogViews:
“The bottle is so recognizable, and they wanted to have an international Facebook page to serve so many different territories that it really made sense for them to create one brand mascot and to use the bottle in that way.”
“In every market they (Orangina International) have a different strategy and a different way of talking to the audience and the customer. As such, it really makes sense to create one central character that can talk to these people.”
“We created a whole biography and backstory of who Bulby really is to get into his story so that we could make great posts about him, and also about the brand.”
To Link To Post: http://www.vlogviews.com/emilygertler/
Mike Bako, Marketing Manager for D S Simon Productions, speaks to Emily Gertler Emily Gertler, Entertainment Segment Producer at ABC’s Good Morning America ABC’s Good Morning America, at PCNY’s Luncheon on how the show uses social media to redistribute recently aired segments.
Emily Gertler’s VlogViews:
“Our partnership with Yahoo reaches out to additional millions upon millions of people. Content that has already been on GMA, once it is formatted, gets put into a link and posted on the Good Morning America website and then also on Yahoo.”
“We like to have a social conversation with the viewers of our show, during the show. Twitter questions get put into our interviews, Facebook questions, its important to us as a national show to be connecting to our viewers as the show is going on. They can then feel like they are part of the broadcast.”
To Link To Post: http://www.vlogviews.com/carolinaguana1/
Mike Bako, Marketing Manager for D S Simon Productions, is joined by Carolina Guana, Multicultural Group Account Director at Allison+Partners, to discuss the ways in which you can demystify the Hispanic PR paradigm and what are some of the best practices for reaching out to the Hispanic marketplace.
Carolina Guana’s VlogViews:
“The Hispanic market is not just one market; it is several segments of the market. If you want to reach the market you need to address specific segments and see who are the ones that you need to target for your product or service. Secondly, to reach the Hispanic market it’s not just about public relations or media relations, it’s a full integrated approach. It is about understanding the media, building relationships with community organizations, business organizations and partnerships. All of that is what is really going to resonate with the market.”
“You also need to be culturally sensitive to the market, to learn the market, study it and learn the nuance’s of it. If you are going to go into a market you really need to research it, address it and really look at your clients infrastructure.”
Here were some of the top stories of Super Bowl Marketing: -Ads that targeted older or a wider audience scored the best -There was a significant difference in how organizations handled what I call the pre-game show (generating advance promotion for their campaign without ruining a surprise). -Celebrities didn’t score big. -Of course, the blackout
The Wall Street Journal Ad Bowl Top 3 featured the Jeep Chrysler Ad. Taco Bell. Viva Young and the Ram Truck Farmers ad featuring the voice of the late Paul Harvey. It’s no accident these all targeted a wide or older demographic. As I noted in my pre-game blog on Huffington Post, marketers overwhelmingly ignored the 50+ crowd. The results showed that to be a mistake.
I’ve called it the pre-game show—how marketers create buzz for their campaigns in advance of the SuperBowl. Century 21 went with the traditional “how we made the ad” which felt dated. Three samples of successful integrations were Taco Bell which featured, an older man going through agility drills in a medical mobility scooter in its pre-game setting the stage for the older crowd hitting Taco Bell for a big night out in the during game spot. As many older folks are on a fixed income, a night out at Taco Bell is within reach. It was a well-targeted and well executed campaign.
An excellent comparison is how MercedesRead More
To Link To Post: http://www.vlogviews.com/ashleywalters/
Mike Bako, Marketing Manager for D S Simon Productions, speaks with Ashley Walters of Powerhouse Factories www.powerhousefactories.com at the PRSA International conference in San Francisco where she discusses some techniques to use when reaching out to bloggers and web influencers.
Ashley Walter’s VlogViews:
“Identify the right bloggers. Doing your research and doing your homework and following them for a period of time to get know their likes and dislikes and what they’re looking for from a brand is really important, and from there it’s about building the relationship .”