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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

CHIEF JUSTICE ROBERTS MAKES A PLAY FOR HISTORY UPHOLDING OBAMACARE

To Link to Post: http://www.vlogviews.com/robertsupholdsobamacare/

The Supreme Court has ruled 5-4 in favor of the Affordable Care Act.

Doug’s VlogViews:

In casting the deciding vote to uphold Obamacare, Chief Justice Roberts made a statement that he will return the court to its non-partisan roots. He has made a point to make a decision based on the rule of law instead of partisanship. Given the history of trading of votes within the Supreme Court for a sustainable decision, I do wonder if the Chief Justice encouraged Justice Kennedy to write the minority decision to change the perception of Justice Kennedy as the swing vote between two partisan factions. This again reinforces the idea that the Roberts Court will be known for turning the court away from a brief period of partisanship that started with Bush v Gore and came for an end today.

The vote split was a surprise to one of the laws architects Ezekiel Emanuel who expected a 6-3 vote to sustain or 5-4 vote to overturn.

I also wonder if President Obama watched coverage on CNN and first thought the Affordable Care Act was overturned. Clearly CNN was unprepared for

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ALEX VALLIS, DIGITAL FEATURES EDITOR OF FOOD & WINE, DISCUSSES THE EVOLUTION OF SOCIAL MEDIA AND ITS EFFECT ON BRAND AWARENESS

To Link To Post: http://www.vlogviews.com/alexvallis/

Doug Simon, President & CEO of D S Simon Productions, speaks with Alex Vallis of Food & Wine about the evolution of Social Media at the PR News Social Media Summit Taste of Tech in New York.

Alex’s VlogViews: “What’s really fascinating about social media now is that the evolution has become really simplified, so whereas once we had Facebook, which is all about the backstory and the life and sharing information, we then moved on to Twitter, which is sentences about our life and updates, and now with Pintrest and Instagram, it’s really about a snapshot which is going to catch your attention.”

KELLY ALFIERI, OF MARTHA STEWART LIVING, DISCUSSES THE ROLE OF SOCIAL MEDIA AT MARTHA SOCIAL LIVING

To Link To Post: http://www.vlogviews.com/kellyalfieri/

Doug Simon, President & CEO of D S Simon Productions, speaks with Kelly Alfieri of Martha Stewart Living Martha Stewart Living about the keys to being effective in social media at the PR News Social Media Summit Taste of Tech in New York.

Kelly’s VlogViews: “Think about the timing of when you’re pinning. If it’s 3 p.m. and people are thinking about having a snack, then that may be a good time to put up a picture of a really luscious dessert or if it’s Friday late afternoon that’s a good time to put up a cocktail. When we’re pinning, we’re really thinking about timing and we’re just trying to go for the most impactful images that we can.”

JEFF JARVIS, AUTHOR OF PUBLIC PARTS AND BLOGGER, BUZZMACHINE.COM, DISCUSSES TRENDS AND EFFECTIVE APPROACHES IN SOCIAL MEDIA

To Link To Post: http://www.vlogviews.com/jeffjarvis/ 

Mike Bako, Account and Marketing Manager of D S Simon Productions, speaks with Jeff Jarvis Jeff Jarvis, author and blogger, about building lasting relationships in social media at the PR News Social Media Summit Taste of Tech in New York.

Jeff’s VlogViews:

“People should learn what is out there now. They should learn what people are using; they should go to where other people are. I don’t think they should learn the skill of the tool, the tool is easy. How hard is it to learn Twitter? What you should really learn is relationships.”

“The message is dead. The idea of getting a message out there is ridiculous. Nobody wants your message, nobody asked for your message but they do want conversation. The brands that are working well, say on Twitter, are solving people’s problems or answering their questions and that’s a real relationship. That’s what matters far more.

CAROLYN PITCAVAGE, SENIOR MARKETING COORDINATOR OF PENTAX IMAGING, DISCUSSES HOW TO USE SOCIAL MEDIA TO CREATE BRAND AWARENESS

To Link To Post: http://www.vlogviews.com/carolynpitcavage/ 

Mike Bako, Account and Marketing Manager of D S Simon Productions, speaks with Carolyn Pitcavage, Senior Marketing Coordinator of Pentax Imaging about using social media to increase fan participation at the PR News Social Media Summit Taste of Tech in New York.

Carolyn’s VlogViews: “It has to do with really picking the correct places for your brands to be online and have a social presence and then coming up with creative relevant content that is going to encourage participation from your fans and encourage sharing so that you can grow your fan base.”

ARLEEN RYBACK OF THE STATEN ISLAND UNIVERSITY HOSPITAL CENTER, DISCUSSES WHAT IT TAKES TO BUILD A SOCIAL MEDIA PRESENCE AND ITS USE IN CRISISES

To Link To Post: http://www.vlogviews.com/arleenryback/

Robert Schwartz, Account Executive and Washington Correspondent of D S Simon Productions, speaks with Arleen Ryback, of the Staten Island Hospital Center, about social media use in the health community at the PR News Social Media Summit Taste of Tech in New York.

Arleen’s VlogViews:

“We are using our marketing and our public relations staff and we have linked our Facebook, Twitter and website so that all three are linked together. We are having conversations with our community and as a hospital we communicate health tips, studies that are coming out and events. We are for full outreach. We have community events with health screenings and we also have free health seminars in order to promote health in our own community. ”

“During Hurricane Irene, instead of relying on what a newspaper will carry, which is a delayed response, and what a TV will cover, we had direct access, a direct voice and a direct conversation with the community and the public we needed to reach, when we needed to reach them.”

GABRIELA GODDARD, VP & EDITOR OF AARP, DISCUSSES WHAT NOT TO DO ON SOCIAL MEDIA

To Link To Post: http://www.vlogviews.com/gabrielagoddard/

Robert Schwartz, Account Executive and Washington Correspondent of D S Simon Productions, speaks with Gabriela Goddard, VP & Editor of AARP, about social media don’ts at the PR News Social Media Summit Taste of Tech in New York.

Gabriela’s VlogViews:

“It’s really important to understand what the social media don’ts are. For me, a big don’t is, do not send me a personal Facebook message telling me to ‘like’ your page. I’m just not a fan; I don’t know you, maybe later. Another don’t is, do not forget to thank your friends. Social media is no different than real social environments, treat your friends in social media the way you would treat your friends in real life.”

“Stop pushing your product. Stop talking about yourself and engage in conversation. Social media is about creating communities, understanding what people are saying and joining the conversation or starting a conversation and inviting people to talk.”

ERIC ALPER, DIRECTOR OF MEDIA RELATIONS FOR eONE MUSIC CANADA, DISCUSSES HOW SOCIAL MEDIA HAS REVOLUTIONIZED THE MUSIC INDUSTRY AT THE 2012 STATE OF NOW/#140CONF

To Link to Post: http://www.vlogviews.com/ericalper/

Robert Schwartz, Account Executive, Washington Correspondent of D S Simon Productions, spoke with Eric Alper, Director of Media Relations at eOne Canada, about how social media and technology had allowed musicians to connect to their fans like never before.

Eric’s’ VlogViews: “Social media is everything. It’s the ability that artists don’t have to go through a label, distributor, manager, booking agent, it’s one of the first time in music history that they can go straight to fans…..The retweet is the new autograph. It’s the ability to say, ‘I’m a fan’.”

WESLEY PRANKARD, CHILD PHILANTHROPIST, DISCUSSES HOW SMALL CHANGES CAN MAKE A BIG DIFFERENCE AT THE 2012 STATE OF NOW/#140CONF

To Link to Post: http://www.vlogviews.com/wesleyprankard/

Robert Schwartz, Account Executive, Washington Correspondent of D S Simon Productions, spoke with Wesley Prankard, child philanthropist, about how he enacts social media to help others in small and large ways.

Wesley’s’ VlogViews: “We went crazy on Facebook, Twitter, Youtube, making videos, trying to get as much of an audience as we can because people can vote on it once a day. We had to keep people in the constant loop of voting. You can’t believe how much social networking helped us with the Pepsi Refresh project.

ADAM BELLOW, FOUNDER AND PRESIDENT OF EDUTECHER AND EDUCLIPPER, DISCUSSES SOCIAL MEDIA TO CONNECT FOR EDUCATIONAL AND CHARITABLE PURPOSES

To Link To Post:  http://www.vlogviews.com/adambellow/

Robert Schwartz, Account Executive and Washington Correspondent of D S Simon Productions, spoke with Adam Bellow, Founder and President of Edutecher and Educlipper about how to make connections through social media in the education and non-profit communities, at the State of Now/#140 Conference  in New York.

Adam’s VlogViews: “I’ll go on and  see who the active tweeters are, follow them, make connections and say how could I be more of a help and how can we get in touch. You can build a community that way. The same is true for educators, you find people of like minds; find a hash tag that everyone is talking about and jump in on that conversation.”