VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
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Jamie Claudio of D S Simon Productions interviews Tony Romeo, SVP of Client Relations for PopTent, at the PRSA-NY workshop “Successfully Incorporating Online Video into Your Public Relations Campaigns.” Tony offers great advice on getting your video message heard on the web and offers tools to accomplish those initiatives.
Some of Tony’s VlogViews:
“PopTent is a community of about 40,000, now, independent filmmakers. It ranges from people who have small video production houses, boutique production houses, all the way down to bar mitzvah and wedding videographers. It’s essentially a group of independent freelancers that are trying to build commercial careers. What’s great about it for PR agencies is, I know PR agencies are trying to find ways to reach out and engage with consumers; they’re being asked to penetrate the social media space. What PopTent offers is a way to tap into an enormous range of creative talent.”
“Crowdsourcing is a term that is starting to gain in prominence but it essentially means that you’re taking a task that normally you would’ve fulfilled in house or perhaps sourced to your closely knit agency; in this case you are outsourcing to a larger group, a crowd. Usually that crowd is defined, as is the case with PopTent, of people with a particular talent.”
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Jamie Claudio of D S Simon Productions caught up with Mark Rotblat, VP of Sales, West, for TubeMogul after his presentation at the PRSA-NY workshop, Successfully Integrating Online Video into You Public Relations Campaigns. Mark shares his take on paid media and why it’s no longer seen as earned media’s evil twin.
Some of Mark’s VlogViews:
“With online video and social media there is just such an overlap between what’s paid and what’s earned and what’s owned. Pretty much every successful online video campaign has a paid component to it. You can drive the organic results, organic search results, so that more video views that are earned can occur. It can drive SEO benefit and it can drive sharing, all of which is part of that earned component. So paid media drives earned in many cases.”
“If you just have owned media, video on your own site, then you struggle with the fact of getting people to your site to watch your content and learn you story. If you just have social media, you have the same thing. Paid media can drive to your earned and to your owned. As well, earned can drive back to your website and your owned media.”
“Most people might believe the shorter (the video) the better in terms of getting completion rates whereas on the creative side, people want the longest amountRead More
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Jamie Claudio of D S Simon Productions spoke with Jake Finkelstein, President of Method Savvy, after his presentation at the PRSA-NY workshop “Successfully Incorporating Online Video into Your Public Relations Campaigns.” Jake offers tips on how to maximize the viewership for your online video initiatives.
Some of Jake’s VlogViews:
“Everything we were talking about today is about how to get your videos to rank highly on Google and other popular search engines. As I said in the presentation, video is 53 times more likely than a traditional web page to receive an organic first page ranking so it’s pretty powerful as an earned media channel.”
“Tags, in particular for YouTube, are a way of categorizing various content; so you have to really think about it from the user’s perspective. What are they going to be searching for? What are they going to be looking for if you use a particular tag? Are there other related videos that would also be tagged like that? So you can use tags that are one keyword, or multiple keywords smushed together or are separate keywords but you keep them in quotes.”
“Videos are actually invisible to search engines. Search engines have these little programs that they call bots that they send out to index various content. They’ve gotten very good at reaRead More
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Doug Simon, President & CEO of D S Simon Productions, shares his take on what Tim Tebow and Herman Cain have in common; and why the American public views politicians and professional athletes so differently.
Some of Doug’s VlogViews:
“Can he win? These questions are being asked on cable news, sports radio, newspapers, bar stools and water coolers about two men–Herman Cain and Tim Tebow.”
“There has been far more vitriol directed at Tim Tebow for his perceived shortcomings as a QB than at Cain for perceived shortcomings in his plan. If Tebow has such weaknesses, shouldn’t he be praised for overcoming them through hard work and smarts to start and win an NFL game rather than be criticized?”
“There’s a simple reason for this. Right now, Americans care far more about what happens next week in the NFL than next year in the election.”
“Can they win? Tebow has already beaten the (lowly) Dolphins and could become a playoff QB, just not this year. Cain? I make my presidential picks in December but I think Donald Trump may regret not jumping in.”
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Doug Simon, President & CEO of D S Simon Productions, spoke with Jason Winocour, Social and Digital Media Practice Leader at Hunter Public Relations, about the upcoming PRSA-NY workshop on October 27th which Jason will be moderating. Companies presenting include D S Simon Productions, PopTent, Method Savvy, Ustream, TubeMogul, Newscast US and Latergy. For more information or for attendee sign up, please visit http://bit.ly/pza5er.
Some of Jason’s VlogViews:
“Increasingly, online video has to be a core tactic for any successful PR campaign. In fact, there was a recent study that said 90% of web traffic by the year 2013 is going to be online video, an astounding statistic. PR folks really need to get on board, and they have been getting on board, but there is so much more that can be done. There are so many marketing opportunities and that’s what we’re going to talk about.”
“It’s going to be a three hour workshop on Thursday, October 27th in New York City sponsored by the Public Relations Society of America, New York Chapter, and it’s going to be broken into three different sections. First, how to create compelling online video that really breaks through the clutter. There is more video that’s being uploaded in three days to YouTube than the major TV networks have produced in the last sixty years.”
“The second part is going to be how to market and distribute online video to really target theRead More
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Doug Simon, President & CEO of D S Simon Productions, spoke with Tom Martin, founder of Converse Digital, about his #lastword campaign, part of the Emma-sponsored Talking with Tom blog. After 31 days of his followers voting on who they think should get the last word, Tom is now seeking out Stephen Colbert using social media only to feature him as the last interview in the series to answer what is next for digital media.
Some of Tom’s VlogViews:
“There are a lot of people talking about mobile; not just in terms of phones but in terms of tablets, iPads and such and how that is fundamentally altering and will alter people’s behavior in terms of how they interface with social media and information.”
“Brands can go to market and not necessarily rely on media to carry their message but they can actually create their own news, their own messages, and go direct to consumer.”
“We shouldn’t be worried about what’s next; we should actually be worrying about doing what’s now better.”
“We had a lot of names that were up for vote. Steve Jobs, I think, came in second. Bill Gates, Arianna Huffington… but the winner by a few percentage points was Stephen Colbert. So now, since really the beginning of September, in addition to securing the interviews I’ve already secured with digital thought leaders, I’m now on a quest to secure the final interview in the last week of December with StephenRead More
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Doug Simon, President & CEO of D S Simon Productions, spoke with Dave Armon about recently accepting the position of President at Critical Mention. Find out why Doug calls Dave the “luckiest man in the world.” Disclosure: Critical Mention provides D S Simon with broadcast intelligence services.
Some of Dave’s VlogViews:
“One of our chief competitors (VMS), the leader in the space for decades, really, went out of business quite suddenly about a week before I joined the organization so that’s the luckiest man alive part. There is actually a real path toward growing this business to beyond just television and beyond what VMS, the competitor, was doing so I’m really encouraged to be part of a technology company within the PR space that’s very disruptive.”
“The interesting thing is, our data has shown us that the audience is only just beginning when it airs. Then, in fact, the audience of web viewership later though all the social sharing and through all the syndication is larger than what was on the air originally.”
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At the 2011 PRNews Platinum Awards in New York City, Doug Simon, President & CEO of D S Simon Productions, spoke with Jack McFadden, Communications Director of Deloitte, on the company’s green overhaul, how it came to be and why it’s been so successful.
Some of Jack’s VlogViews:
“You always start with knowing your target audience and our target audience was top leadership and also people at the grassroots level. So, on a bottom side, we have green champions in every office, green teams, and on the top side we made it very clear how being sustainable is really the older sense, which means being a viable organization and it is very connected with our relationships with our people, with our clients and with their values. So, we see it has a holistic process, very interconnected, where if you want to be good in any one of them you have to be good in all of them.”
“We believe in the bottom line. We make that very clear. We think this is smart business and that corporate responsibility is a business imperative.”
“We were very fortunate that the values that underpin sustainability and corporate responsibility are very ingrained in our culture. So, it was not a matter of convincing people to do something that they did not want toRead More
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At the 2011 PRNews Platinum Awards in New York City on September 14th, Doug Simon, President & CEO of D S Simon Productions, spoke with Laura Kane, Vice President of Corporate Communications for Aflac, on chasing down Ben Affleck and everyone’s favorite water fowl spokesperson, the Aflac Duck, a Hall of Fame inductee.
Some of Laura’s VlogViews:
“We were paddling like crazy behind the scenes; we did a lot of ambushing of Ben Affleck because he was a big star at the time, still is. Everywhere he went we sent plush ducks and notes and basically it got to the point where he called us one day and said, ‘Ok, you guys are really, really funny. I get that you want me in one of your commercials, I don’t know if I’d do it but if it’s funny enough I’d consider it.’ So we started to have fun with it and it became a good relationship.”
“One of the things that has really worked for us is attaching the duck to pop culture. Being aware of what’s going on around you and now with viral videos and Facebook and all of that, the duck can weigh in on funny things, he can make comments, we can do videos and so we think that has a lot to do with it; keeping the duck in the forefront of what’s going on in the world.”
“It’s really about being creative, being somewhat fearless. Never believe anyoRead More
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What is PRketing? Find out here! Doug Simon, President and CEO of D S Simon Productions, discusses PRketing and how developing a solid plan for your organization can propel both your internal and client initiatives to reach new heights.
“Is it keeping you up at night that you’re not putting enough of your budget into PRketing?”
“PRketing = PR + Content Marketing = Opt In Behavior Change = Moving the Needle (ROI)”
“PRketing is a phrase that I came up with that I think captures what organizations need to be doing to effectively communicate their messages. We’ve been used to a space where so much money has been thrown into advertising and marketing which is about forcing our message on consumers; interrupting them, if you will, during the normal course of activities: watching a TV program, etc. We recognize that’s not nearly as effective as it used to be.”
“When we do public relations, or content creation, we want to make sure that we’re actually moving the needle, that we’re creating positive business outcomes from the organizations that we partner with. Given that consumers don’t want to be sold to and they’re choosing to opt in, what we’re seeing is that content marketRead More