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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

Rachelle Deal, VP of Marketing and Jessica Matthews, MS, Continuing Education Coordinator for the American Council on Exercise

Rachelle and Jessica discusses their 2010 PR strategy at the Editor Showcase: Health and Nutrition.

Some of Rachelle and Jessica’s VlogViews:

“We are reaching out to fitness professionals and also to consumers…. trying to provide them with sound scientific information about health and fitness…” [Regarding providing info to journalists] “Sound research in there that is done through local Universities and throughout the country and being able to site those references also being able to work with a variety of experts within the industry from registered dietitians to medical professionals and being able to showcase their information that ACE has and for the public..”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate.

Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Michelle Metter, Fast Forward Productions

Michelle Metter the organizer of Editor Showcase: Health & Nutrition and Modern Moms discusses the benefits of brands participating and speaking with editors from media outlets at the Editor Showcase: Health & Nutrition.

Some of Michelle’s VlogViews:

“The response we are getting from a lot of the brands and agencies that are participating is that this is cost effective and a lot more time efficient. You get a really good snapshot and time with press that you normally wouldn’t get.”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate.

Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Inside the Polaroid/Lady GaGa Partnership

Here are some highlights of Polaroid’s Press Conference where they announced their partnership with Lady GaGa. Featuring Scott Hardy, President and Jon Pollock, Chief Marketing Officer of Polaroid. Recorded at CES 2010 in Las Vegas.

Michelle Metter, Fast Forward Productions

Michelle Metter the organizer of Editor Showcase: Health & Nutrition and Modern Moms discusses the benefits of brands participating and speaking with editors from media outlets at the Editor Showcase: Health & Nutrition.

Some of Michelle’s VlogViews:

“The response we are getting from a lot of the brands and agencies that are participating is that this is cost effective and a lot more time efficient. You get a really good snapshot and time with press that you normally wouldn’t get.”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate.

Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Inside the Polaroid/Lady GaGa Partnership

Here are some highlights of Polaroid’s Press Conference where they announced their partnership with Lady GaGa. Featuring Scott Hardy, President and Jon Pollock, Chief Marketing Officer of Polaroid. Recorded at CES 2010 in Las Vegas.

Doug’s Predictions for 2010

The Economy:

The stock market will continue to rise. Unemployment will stabilize and will actually start dropping in advance of the election.

Politics:

Republicans will make gains in November but smaller than anticipated. Our Industry: Optimistic about new transparency and I don’t feel that there will be a flare up over the FTC Spokesperson Guidelines. PRSA will continue to be less relevant.

Random Thoughts:

Tiger Woods will return and won’t win a major. On the bright side, his “sex addiction” will be treated successfully.

Check out my predictions from last year!

Holiday Video Greeting and Donation From D S Simon Productions

For many in the business world, 2009 has been a year of survival. But survival takes on a far different meaning when you consider the millions of Americans who literally don’t have enough to eat. As part of our company holiday celebration, we decided to spend a day helping out at a food and clothing bank here in New York City and making a donation to help provide winter clothing to those in need.

Our time spent at the Hebrew Union College Soup Kitchen and Clothing Closet showed how thin the dividing line is between needing help and self sufficiency. This year we saw a larger percentage of “working poor” who still couldn’t earn enough after paying rent and utilities to pay for food at the end of the month. We saw a much larger percentage of people who you could easily imagine working in successful high paying jobs. It definitely helps us to realize how blessed we are.

We wanted to offer this Holiday Video Card as a thank you to all we have worked with in 2009 and

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Donna Imperato, CEO of Cohn & Wolfe

Recorded at the PR News PR People Awards, Donna Imparato, CEO of Cohn & Wolfe discusses what it takes to grow an agency in 2010.

Some of Donna’s VlogViews:

“I’ve taken more risks this year than fewer. It’s because when I’m in a challenging situation. I get invigorated.”

“Digital does lead now on some of the major wins we have had as a company.” Donna Imperato, Cohn & Wolfe, PR News PR People Awards, Public Relations

Bryson Thornton Senior Manager Marketing Communications, Del Monte Foods

Named PR News 15-to-Watch.  Recorded at the PR News PR People Awards, Bryson discusses how consumers are spending for their meals and how the way people consume information has changed.

Some of Brysons’s VlogViews:

“Consumers are spending more time with the family and their eating more meals at home Not necessarily because of the cost implications but because of they’ve refocused their priorities.”

“One thing we have noticed in this economic climate is that PR can have an elevated purpose because consumers are interested in third party endorsements.”

Tomika DePriest, Executive Director Office of Communications Spelman College

Communicating Bad News.

Recorded at the PR News PR People Awards, Tomika discusses difficult challenges.

Some of Tomika’s VlogViews:

“Transparency was the key starting point.”

“Sharing the fact that we were up against difficult challenges and the glass was half full… actually helped us to garner some significant donations.”