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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

The VP Picks and Social Media

Social media lessons from the social media strategies used by Barack Obama by selecting Joe Biden and John McCain by selecting Sarah Palin.

Jim Ylisela, Ragan Consulting

Jim Ylisela, President of Ragan Consulting, discusses how social media has changed the relationships between PR professionals, companies and journalists with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the ebay & Ragan Communications Social Media Revolution Conference.

 

Some of Jim’s VlogViews:

“Public relations has been so stuck in the way we have always done it…we will send out a press release or give the media some information or put a brochure together. What social media does is that it opens up so many possibilities to use media to practice media relations.”

“Journalists are open to anybody that helps them. And if you can give a journalist a lot of help, that journalist will remember that. And then when you need help -“ there is a real quid pro quo that goes on there.”

“Newspapers are hurting, and they are saying ‘okay, write the story, but we also want you to shoot a little video and we want you to blog about your experiences’ and you got to do all these things. So they are becoming very engaged in the social media world and so they are used to pitches becoming that way to.”

Ragan Consulting

Steve Crescenzo, Crescenzo Communications

Steve Crescenzo, President of Crescenzo Communications, discusses ways to promote authenticity to a blog with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the Ebay & Ragan Communications Social Media Revolution Conference.

Some of Steve’s VlogViews:

“Corporate communications implies stiff, third person, passive voice, a lot of buzz words, a lot of platitudes. What the audience demands as they get younger and younger, and they get used to reading blogs and myspace pages, is more conversational style writing.”

“A lot of communicators are doing podcasting for the first time, they’re blogging, they’re helping their executives blog. They are not perfect when they start. They’re learning as they go, making mistakes, stubbing their toe. But they are getting better. These are new tools for all of us. So I think it’s important to just get started and get going.”

Crescenzo Communications

Steve Crescenzo, Crescenzo Communications

Steve Crescenzo, President of Crescenzo Communications, discusses ways to promote authenticity to a blog with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the Ebay & Ragan Communications Social Media Revolution Conference.

e: 10pt; font-family: Verdana”>Search Terms: Crescenzo Communications, Steve Crescenzo, blogs, social media

Mark Ragan, Ragan Communications

Mark Ragan, CEO of Ragan Communications, discusses Ragan’s social media approaches and Ragan’s process of going behind the walls of major companies with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the ebay & Ragan Communications Social Media Revolution Conference.

Some of Mark’s VlogViews:

“We actually go to a company, Ebay, last year was Southwest Airlines, next year we are hoping, coca-cola. And we go behind their walls, and listen to their communicators talk…And I think the attraction to have a hosted event is, how many times do communicators get to go outside of their company or outside of their cubicle to see how other companies do it?”

“I think the thing that is stunning to me because Ragan has been doing social media summits for three years, is how many people still don’t know the basics.” Ragan Communications

PR Thought Leader Mark Hass

Mark Hass, World Wide CEO of MS&L, discusses his views on paid media, the distinction between buying commercial time and product placement and the role of PR agencies in social media.

 

Some of Mark’s VlogViews: “The whole issue of paying for play, paying for editorial coverage as opposed to earning that media coverage which is what the public relations industry does, it [the issue] is really at the core of our media relations function.”

“Product placement is fine as long as there is transparency around it. When you try to sneak something in, I think it’s a little more troubling, than if there is disclosure on what’s going on.”

“The one important area that has emerged over the last year or two and I think is going to get more and more important is the management of social media. The way companies and brands interact inside the space of social media …I think PR agencies play an important role in managing those relationships.” Manning Selvage & Lee

Sally Falkow, Internet Marketer

We interviewed thought-leader Sally Falkow, President of Expansion+ from a secret location on the keys to successful internet marketing strategies.

Some of Sally’s VlogViews: “It’s [the internet] that has turned the flow of communication on its head.  Where as before companies were creating messages, finding ways to get them out, pushing, pushing, pushing all the messages out.  Now it’s the people that are actually looking for information and we have to be on the other side of that. It has become pull rather than push.” 

“There is just so much that companies can do with video, huge amounts they can do -“ they can tell the story.  We keep hearing ‘tell them, don’t sell them” my God, have PR people got an opportunity to tell the story.”

“Well, you know we like to say in the old days – like six months ago, so who knows in the new days like six months from now… things that we were doing for clients a year ago, we are doing completely different things now, we are doing things that didn’t exist, Twitter wasn’t there.”

Joe Marchese, SocialVibe

Joe Marchese, co-founder and President of SocialVibe, discusses the changing role of ad agencies in the social media environment and how his company responds to and facilitates those changes.

Some of Joe’s VlogViews: “Social media isn’t a conversation between a person and a typical publisher, it’s a conversation between a person and another person, who also has a parallel life as a publisher. There is no question that as we move closer to this model that all media becomes earned media.”

“What we are saying is that one hundred percent of the publisher’s share should go to the people, and then that gets divided up how they want. The ad network side is what really deals with the brands and helping them get into social media.”

“When you start asking people to share your brand, all of a sudden your beginning to realize your source of media that is spreading your message is also your consumer, which means you can ask them questions…Look at the results of what you are doing, advertising becomes inherently measurable.”

Check out Joe’s blog for Online Spin, published by Mediapost, a leading online news and s

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PR Thought Leader Steve Cody

Steve Cody, Managing Partner and co-founder of Peppercom, discusses his guiding principles of PR and how he applies those principles to the changing face of the industry.

Some of Steve’s VlogViews: “Focus on innovation. Focus on trying to understand what is keeping our clients up at night. Focus on attracting and retaining the very best people. Focusing on a culture where we take our clients and our business very seriously, but we don’t take ourselves very seriously at all.”

“We in PR aren’t necessarily seen as the digital solution that we should be. Digital, obviously has proven to be the most cost effective one to one marketing tool, but public relations firms still aren’t seen as the go to source.”

“What I get from [stand up comedy] is a lot of intangibles that I bring to the workplace…and that is reading non-verbals, picking up on an audience and the audience can be a new business presentation or a staff meeting…but, because there is only you in front of that audience, you are down to the essentials, you must be able to communicate.”

Peppercom

PR Thought Leader Sabrina Horn

Sabrina Horn, President & CEO of Horn Group, a leading digital communications agency, discusses some of the initiatives she is undertaking at her company, the integration of PR into a more general communications framework and the role that web video plays in her organization.

“Because of the internet, PR has to become more of a general purpose communications visual medium.”

“We are in the business of helping companies deal with change and we don’t deal with change very well ourselves sometimes. And so I think as an industry we have to really get ourselves around how PR is changing.”

“You’re talking about two kinds of business models. An interactive model, which is more projects based and the PR business model, which is more retainer  based. And putting those two under the same roof is tricky.”

“We see facebook, we see myspace. These are horizontal applications for social networks but, I think we are going to see a massive proliferation of niche, vertically made social networks for specific tribes and groups.”