PR Prepares to Tackle Coronavirus: Olympics Spotlight
This year’s Olympics have 13 worldwide partners and hundreds of other brands engaged in sponsorships at multiple levels. Brands who have invested time and money in these partnerships have to be thinking the same thing: What will be the effect of the coronavirus on the games and on their brand sponsorship? The number one thing they need to be communicating is their continued support of and commitment to the athletes. Whether the games move forward or…