PR Industry Survey: Is the Satellite Media Tour Comeback Real?
After finding out that there was a 21 percent increase in use of satellite media tours and a 38 percent increase in using in-house spokespeople by both brands and the agencies, we conducted a survey to find out if these trends were unique to D S Simon Media or industry wide. Here is what 70 PR professionals (brand and agency communicators) had to say: Nearly 1/3 are increasing or considering increasing their use of SMTs. Close to 90 percent are either…