Viewing Impressions of Local TV Are Increasing
A recent report by TVB shows that local TV news viewership is up 162% among 18-34 year olds. What are PR professionals saying about the shifting local TV landscape? 61% were surprised that a high percentage of journalists is interested in interviewing brand executives. More than 80% said that COVID-19 made it more important to get organization leaders and CEOs featured on television, with 52% increasing their efforts in trying to realize this goal.…