PR’s Top Pros Talk… Essential Strategies for Building and Scaling Successful Brands

 Tricia Mahoney, Chief Marketing Officer of Twisted X Global Brands, highlights the importance of focusing on value and prioritization when scaling brands. Tricia discusses how she empowers her team to feel comfortable trying new approaches. She also shares her optimistic approach when dealing with challenges.

PR’s Top Pros Talk… A Behind-the-Scenes Look at Celebrity Placements

 Priscila Martinez, Founder and CEO of The Brand Agency, shares her strategies for scoring celebrity placements for luxury fashion clients. These include networking with industry leaders and outreach tactics. Priscila explains what happens when a PR professional finds out a celebrity is wearing a client’s clothing or accessories. She also shares her effective approach to building relationships with journalists on the red carpet.

PR’s Top Pros Talk… The Strategic Role of a Holding Company

 Dara Busch, CEO of North America for Havas PR, shares her excitement about her new role and the evolving public relations landscape. She highlights the growing demand for agencies to deliver a comprehensive multi-channel approach. Dara also emphasizes the importance of transparency and effective communication in building and sustaining long-term relationships.