John Seigenthaler and Katie Seigenthaler, Managing Partners at FINN Partners, share insights on the current state of local and national news. Katie highlights how local news can spark and sustain growth. John discusses how PR professionals can support shrinking newsrooms. They stress the importance of sharing truthful and honest stories to combat disinformation.
Leah Dergachev, Founder and Chief Storyteller of Austley, shares how she applies her 3D framework to help clients stand out. She emphasizes the importance of creating strong emotional bonds between brands and their audiences. Leah also shares how case studies can be used to demonstrate the value of your offerings while providing data points that support PR opportunities.
Gizem Ozcelik, Founder and CEO of GO PR, discusses trends in the PR space, including digital media, the rise of sustainable tourism and creative programming. She shares examples of how she collaborates with brands and clients to bring out of the box ideas to life. All of this to help clients break through the noise in a competitive landscape.
Bruno Solari, Founder of SolComms, describes the key strategies he uses when working with startups and scale-ups. He discusses the changing editorial landscape and the growth of affiliate marketing. Bruno also shares the importance of being reactive to increase brand awareness for clients. Read PRWeek’s feature on SolComms.
Tiffany Rafii, CEO of UpSpring, highlights the pivotal role of a thought leadership strategy in driving success and fostering creativity. Tiffany discusses the importance of selecting the right spokesperson to align with the company’s business goals. Additionally, shares key strategies for effectively training spokespeople.