Future of Local TV Interviews

D S Simon Media Survey

“During the pandemic, we’ve seen a significant increase in local TV news producers’ willingness to interview spokespeople who work directly for a brand or non-profit. What this report tells us is stations have adapted to the increased access new technologies have given them to provide information for their viewers and it will continue. It’s a huge opportunity for brands to get their message out.”

–  Doug Simon, CEO & Founder, D S Simon Media

Key Findings:

  • 85% of local TV news producers will continue to use Zoom for interviews with brand spokespeople, post COVID
  • 93% are open to interviewing brand spokespeople from their home, their office or on location—way more than want them to come to the station
  • Stations will take interviews via Zoom, satellite or sent as digital files


Download the Full Report for More Insights