Alex Slater, CEO and Founder of Clyde Group, shares findings on where company leaders stand when it comes to DE&I engagement. He offers guidelines for brands on how to get involved to aid healthy conversation and awareness. Alex also discusses the main principles that Clyde Group follows to be best agency to work with and work for.
Michelle Olson, Managing Director at Lambert & Co, talks about the changing roles of communicators in public relations. She emphasizes the importance of the means in which PR departments protect and promote companies through research and tactical positioning. She further discusses the growth prospects of the industry as a whole, and how firms can capitalize on it.
Dallas Lawrence, Head of Communications at Roku Platform Business, dissects the nuances of the streaming world and how communicators can effectively gain leverage in that space. He discusses how the streaming platform has changed advertising, dubbing it a ‘renaissance period’ for ads, with many brands producing more dynamic content to communicate their specific messaging. You can learn more about Roku Advertising here.
Krishana Davis, Director of Digital at Precision Strategies, gives her take in how communicators can effectively navigate their environment and the peoples within them. She touches on political and sociocultural issues such as sentiments on the election, and how communicators must shift and adapt as culture does the same.
Kari Watson, Cofounder and Managing Partner at MacDougall Advisors, discusses the ways to optimize a healthcare startup’s launch. She emphasizes the need for well-thought-out communications strategies, and the importance of the preparation stage pre-launch. She further touches on mistakes to avoid and common pitfalls new firms fall into.
Rick Gould, Managing Partner at Gould+Partners, encourages business owners to run their company as if they’re going to sell it. He shares tips on selling a firm, and how both parties can capture the most value from the transaction. Rick also reveals the factors that buyers are most cognizant of such as the owners market salary, an owner’s ‘understudy’ and more.
Katya Hantel, Senior Director of Sustainability at Conagra Brands, discusses how brands can communicate environmental and social initiatives effectively as ESG becomes a business imperative. She sheds light on how businesses like Conagra can serve as sustainability translators to key stakeholders – such as investors, consumers, and employees – to champion greater development and adoption of sustainability solutions within the food industry. Katya also shares insights on navigating sustainability messaging between a master brand and sub brands.
Amy Rosenberg, Founder & President of Veracity Marketing, emphasizes the importance for brands to adapt with today’s innovations in public relations. She talks about how industry strides in SEO, email marketing and brand messaging affect business communication with their respective audiences. Amy breaks down these concepts further in her book, “A Modern Guide to Public Relations.”
Avra Lorrimer, Executive Vice President at H+K Strategies, shares her thoughts on brand behavior as we emerge from the pandemic. She talks about how brands can navigate humor and the responsibility to support those who have suffered and fallen behind over the past year.
Megan Driscoll, CEO & Founder of EvolveMKD, discusses how brands can truthfully and empathetically serve their audiences, specifically their female consumers. She discusses 5 main styles of communicators, based on the current scientific literature, and how brands can leverage on them to communicate with, not over clients. She then goes on to suggest ways that EvolveMKD has utilized authentic communication at multiple points in the value chain, all the way to the end consumer.