PR’s Top Pros Talk: Chris Hook



The first episode of our series “How PR is Promoting AI” features Chris Hook, Senior Group Director of Communications and Marketing at Cadence Design Systems. Chris describes how he tested the messaging for the launch of the first AI powered supercomputer for design. Chris also shares how communicators can effectively tell stories about AI being used in products and services.

PR’s Top Pros Talk: Rachel Huff



Rachel Huff, President and Founder of Victoire & Co, gives valuable advice on how agencies and clients can build trusting relationships. Rachel shares the top reasons clients hire and fire agencies, and how agencies can stand out when pitching a new client. Rachel also explains how agencies can effectively navigate team turnover both agency and client-side.

Rachel Huff, President and Founder of Victoire & Co, sits at the intersection of the best companies and agencies. As an agency search consultant, her passion lies in building brand-agency partnerships that drive long-term success. With a keen understanding of clients’ communications and business needs and a network of trusted agency connections, she specializes in guiding companies toward their best agency fit.

Prior to founding Victoire & Co, Rachel spent more than a decade at agencies, much of that time on the account side developing integrated communications campaigns for brands including John Hancock, Verizon, Ocean Spray, DraftKings, and CVS.