What does it mean to be a patient-focused organization? Krysta Pellegrino, Chief Client Officer at Health+Commerce, shares insights on how to put actions behind words and effectively communicate the patient focus. She also offers advice on how to be creative within a regulated industry?
How has the context of leadership changed? Mike Doyle, President and CEO at Ketchum, discusses the shift into more genuine and human communications. He offers advice on increasing and maintaining employee engagement. Mike also shares some ways of developing empathy in the workplace.
Learn about careers at Ketchum here.
Check out how this interview came to be here.
How has the role of communications become more important to the C-suite over the course of the pandemic? Jim O’Leary, Edelman’s U.S. Chief Operating Officer and Corporate Affairs Practice Chair, shares key data from the 2021 Future of Corporate Communications study. Jim also discusses insights on how senior communications leaders are helping CEOs navigate social issues, ESG, activism and employee engagement.
Download the 2021 Future of Corporate Communications study here.
Workplaces have forever changed and the role of HR is now more important than ever as a result of the pandemic. Tina Beaty is the Vice President of Marketing, SHRM, an association that creates better workplaces where employers and employees thrive together. She shares her PR and marketing strategies to change the national dialogue on DEI and workplace culture.
Cause the effect you want to see at work. Download SHRM’s workplace conversation starter cards here.
How is communications different from marketing? Amy Bonitatibus shares how she navigates a dual role as the CCO of Chase and CMO of Chase Home Lending. She discusses how creating synergies between both teams amplifies the impact of the message. Amy also emphasizes the increased importance of bringing the earned media voice into paid content.
As the Founder and Partner at V2 Communications, Maura FitzGerald values frequent communication and feedback from employees when it comes to return-to-workplace planning. She emphasizes the increased need for CEOs to be more active in internal and external communications. Maura also underscores the importance of being socially conscious in a fast-paced industry.
How is holiday shopping going to be different in 2021? Kathryn Hayman, Vice President of Brand Integration, Bollare Communications, anticipates an early start as a result of supply chain issues and consumers craving an in-person shopping experience. Kathryn also discusses how influencers can bring engaging in-person shopping experiences through social media.
Fostering meaningful connections with creators is a priority at Pinterest, and what differentiates it from other social media platforms. LeMia Jenkins Thompson, Global Head of Communications at Pinterest, discusses the communications strategy behind the company’s big launch. She also shares how agencies can partner with Pinterest and effectively utilize the platform to engage with their audiences.
Trey Ditto, CEO, Ditto PR, thinks you should be happier at your PR job. In fact, he’s created his entire business model around employee happiness. Trey’s desire is to teach anyone willing to listen how they can make their business a better place to work. One person at a time, his goal is to improve the PR industry.
Sarah Berman, President, The Berman Group, discusses how real estate companies are trying to bring employees back into the office. She shares examples of creative communications approaches that owners and operators are implementing. Sarah also offers insights into how technology has become the driver for growth in both residential and commercial real estate.