PR's Top Pros Talk | Industry Insights

PR’s Top Pros Talk… Maximizing Brand Visibility Through Strategic Communications

PR’s Top Pros Talk… Maximizing Brand Visibility Through Strategic Communications Brian Hoyt, Vice President of Communications and Industry Relations for ⁠EF World Journeys⁠, provides an in-depth look at the company’s travel brands. He talks about the evolution of public relations. He also shares how artificial intelligence, video content, and broadcast media are being used to enhance brand visibility and engagement. >> Listen to the episode on Spotify, Apple Podcasts, and others.

PR’s Top Pros Talk… Combating Misinformation in the Healthcare Sector

Mathew Shearman, Global Chair of the Health Practice at APCO, shares key insights from APCO’s Pulse Check Study: “Bridging the Gap: Tackling the Health Trust Challenge in a New Era.” Mathew discusses the role of trust in navigating misinformation. He outlines how organizations can proactively prepare for a range of crisis scenarios. He also highlights the importance of strategic communication in shaping the future of healthcare.

PR’s Top Pros Talk… How To Strengthen Your Active Listening Skills

What’s one skill every communicator should prioritize? Active listening. Jacqueline Long, President of Evins Communications, highlights how this powerful skill enhances storytelling and strengthens relationships. She offers practical advice to help communicators at any level sharpen their listening skills and create more meaningful connections.

PR’s Top Pros Talk… Navigating Rapid Change in Healthcare Communications

Jen Dobrzelecki, Senior Vice President and Healthcare Group Lead at Padilla, discusses the evolving landscape of healthcare news coverage. She outlines key components of an effective interview, offering valuable guidance for spokespeople. Additionally, Jen highlights the critical role of adaptable PR strategies.

PR’s Top Pros Talk… The Lasting Impact of Local TV News

Ken Kerrigan, Senior Vice President and Co-Lead of the Business & Professional Services Practice at The Bliss Group, and Doug Simon, CEO of D S Simon Media, engage in a compelling conversation about PR trends. They discuss how local TV news remains a trusted and highly effective media outlet for reaching audiences. Ken emphasizes the critical factors communicators should consider before launching a campaign. He also opens up about his passion for shaping the…

Category Archives: PR’s Top Pros Talk

PR’s Top Pros Talk… Maximizing Brand Visibility Through Strategic Communications

PR’s Top Pros Talk… Combating Misinformation in the Healthcare Sector

PR’s Top Pros Talk… How To Strengthen Your Active Listening Skills

PR’s Top Pros Talk… Navigating Rapid Change in Healthcare Communications

PR’s Top Pros Talk… The Lasting Impact of Local TV News