What Is a Satellite Media Tour?

A satellite media tour is the best way to get your experts and spokespeople interviewed on multiple TV stations across the country in a very short period of time. The tour can target specific geographic regions, or a large national audience. During the five hours your spokesperson conducts 25 or more interviews with stations across the country, reaching millions of people. The tour can take place from a broadcast studio, or on location to add visual interest and convenience.

 

The way it works is you develop a storyline and angle that is pitched to media knowing that the executive spokesperson will be available at a specific time period. You’ll know going into the SMT what is on the schedule. There is a control that’s very different than say a press conference where you have limited knowledge about what the coverage will be. It usually takes about two to three weeks to get the stations lined up. After the tour some TV stations even repurpose the interviews on their websites, creating even more exposure for a campaign.

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“During the pandemic, we’ve seen a significant increase in local TV news producer’s willingness to interview spokespeople who work directly for a brand or non-profit. What this report tells us is stations have adapted to the increased access new technologies have given them to provide information for their viewers and it will continue. It’s a huge opportunity for brands to get their message out.”

 

–  Doug Simon, CEO & Founder, D S Simon Media