A satellite media tour is the best way to get your experts and spokespeople interviewed on multiple TV stations across the country in a very short period of time. The tour can target specific geographic regions, or a large national audience. During the five hours your spokesperson conducts 25 or more interviews with stations across the country, reaching millions of people. The tour can take place from a broadcast studio, or on location to add visual interest and convenience.
The way it works is you develop a storyline and angle that is pitched to media knowing that the executive spokesperson will be available at a specific time period. You’ll know going into the SMT what is on the schedule. There is a control that’s very different than say a press conference where you have limited knowledge about what the coverage will be. It usually takes about two to three weeks to get the stations lined up. After the tour some TV stations even repurpose the interviews on their websites, creating even more exposure for a campaign.
2023 TV Station Producer Report
Our respondents included news directors, executive producers, anchors, producers, and reporters. They represented affiliate stations from all over the country including Chicago, Boston, Charlotte, Seattle, and Detroit.
What You’ll Learn
- What PR people do to annoy key industry leaders
- Why stations prefer to interview in-house spokespeople over third-party experts
- What location stations prefer to conduct interviews at
- What virtual platform stands out to producers
- The interview topics that stations are interested in