Nielsen is reporting that radio audiences will increase significantly. Our recent survey of 53 radio broadcasters found that 96% are open to conducting interviews with brand spokespeople. Additionally, 77% prefer to interview a brand spokesperson than a third party expert.
Radio is one of the quickest and easiest ways to get your message out to an important audience and it’s the least intrusive. Your spokesperson can be interviewed from their own homes and your communications team can engage with them on the conference line taking social distancing to the highest level.