Nielsen is reporting that radio audiences will increase significantly. Our recent survey of radio broadcasters found the largest interest in conducting interviews with brand spokespeople we have ever found.
While 92% reported to being open to interviewing a brand spokesperson on a virus-related story, nearly the same amount (88%) were open to conducting interviews with brand representatives that were unrelated to the virus pandemic.
Radio is one of the quickest and easiest ways to get your message out to an important audience and it’s the least intrusive. Your spokesperson can be interviewed from their own homes and your communications team can engage with them on the conference line taking social distancing to the highest level.