SATELLITE MEDIA TOURS

The pandemic has heightened the need to communicate with key audiences who are increasingly turning to television for news and information. A Satellite Media Tour (SMT) gets your spokesperson interviewed on multiple TV stations across the country in a very short period of time. The best news is that 92% of stations we surveyed are open to interviewing brand spokespeople. Local TV news is twice astrusted as national news and five times more trusted than social media with audiences growing for key demographics. SMTs deliver these audiences to you.

How Does It Work?

While stations want your story and the need to communicate is more important than ever, safety remains paramount. Their signal is captured by one of our two broadcast operation centers and transmitted to the stations that have been booked into the tour. The spokesperson is able to hear the station’s anchor ask questions over Zoom. PR pros are able to tune in to a live stream to stay connected and share advice. We include a technical rehearsal in advance of the tour to guarantee the highest quality video. 

Download Our ‘TV Interview Trends 2022’ Report

The desire to feature your own spokespeople in TV interviews is the single biggest factor driving satellite media tour growth

–  Doug Simon, CEO & Founder, D S Simon Media

 

Key findings:

  • 97% of communicators surveyed planned to maintain their use of SMTs at a high level or increase it in 2022
  • 68% of brand communicators preferred to use Zoom when conducting satellite media tours
  • While 70% of communicators prefer to feature one spokesperson during satellite media tours, of those preferring two spokespeople, more than 90% included featuring at least one company or brand spokesperson

Our Work