MEDIA DEMAND FOR SMTs INCREASES DURING COVID-19 CRISIS
- 87% of stations said they would take a story related to the virus from brands or non-profits
- 77% would take a health story not related to the virus
- 75% would be open to a story on a general topic
The Coronoavirus Pandemic has heightened the need to communicate with key audiences who are increasingly turning to television for news and information. These stations are actually more interested in interviewing brand experts and spokespeople. Out of 52 local stations we surveyed, up to 87% of them were open to conducting interviews on general topics as well as virus related stories.
While stations want your story and the need to communicate is more important than ever, safety remains paramount. We are now able to conduct a full broadcast SMT featuring a spokesperson from their home via Skype or Zoom.
Here’s how it works. Their signal is captured in our control room and transmitted to the stations that have been booked into the tour. The spokesperson is able to hear the station’s anchor ask questions over their Skype or Zoom connection. Our building will remain open as services deemed essential already operate within and supporting news media is an essential service in New York.