The pandemic has heightened the need to communicate with key audiences who are increasingly turning to television for news and information. A Satellite Media Tour (SMT) gets your spokesperson interviewed on multiple TV stations across the country in a very short period of time. The best news is that 92% of stations we surveyed are open to interviewing brand spokespeople. Local TV news is twice astrusted as national news and five times more trusted than social media with audiences growing for key demographics. SMTs deliver these audiences to you.
How Does It Work?
While stations want your story and the need to communicate is more important than ever, safety remains paramount. Their signal is captured by one of our two broadcast operation centers and transmitted to the stations that have been booked into the tour. The spokesperson is able to hear the station’s anchor ask questions over Zoom. PR pros are able to tune in to a live stream to stay connected and share advice. We include a technical rehearsal in advance of the tour to guarantee the highest quality video.
Download Our ‘25 Tips for Satellite Media Tour Success’ Guide
We’ve put this guide together to make sure that if you go forward with an SMT, you have the best chance for a successful project with increased bookings and effective messaging. We’ve also included tips on how to make sure you look your best during virtual interviews.