The pandemic has heightened the need to communicate with key audiences who are increasingly turning to television for news and information. A Satellite Media Tour (SMT) gets your spokesperson interviewed on multiple TV stations across the country in a very short period of time. The best news is that 92% of stations we surveyed are open to interviewing brand spokespeople. Local TV news is twice astrusted as national news and five times more trusted than social media with audiences growing for key demographics. SMTs deliver these audiences to you.
How Does It Work?
While stations want your story and the need to communicate is more important than ever, safety remains paramount. Their signal is captured by one of our two broadcast operation centers and transmitted to the stations that have been booked into the tour. The spokesperson is able to hear the station’s anchor ask questions over Zoom. PR pros are able to tune in to a live stream to stay connected and share advice. We include a technical rehearsal in advance of the tour to guarantee the highest quality video.
2023 TV Station Producer Report
Our respondents included news directors, executive producers, anchors, producers, and reporters. They represented affiliate stations from all over the country including Chicago, Boston, Charlotte, Seattle, and Detroit.
What You’ll Learn
- What PR people do to annoy key industry leaders
- Why stations prefer to interview in-house spokespeople over third-party experts
- What location stations prefer to conduct interviews at
- What virtual platform stands out to producers
- The interview topics that stations are interested in