Helping communicators excel in a time of rapid change
1.3 billion wings, 12 million slices of pizza, 14 billion hamburgers, and 51.7 million cases of beer— how do the right products get delivered to the right places, in the right amounts, in time for all the Big Game parties? AI-powered supply chain technology…
Satellite media tours are making a comeback with a 21% increase on SMT spending in 2019. The reasons? While it’s harder than ever to get your story on cable or network news, our brand visibility report showed that there’s a greater opportunity…
Communicators from leading brands, such as Macy’s and Danone North America, discussed how they earn more media coverage on broadcast outlets nationwide and shared tips on how to manage media coverage during the upcoming election year. Learn how to…
Green Giant®, the iconic brand synonymous with delicious and high-quality vegetables for families, broke the GUINNESS WORLD RECORDS title on November 20, 2019 for creating the largest serving of green bean casserole that weighed in at 1,009. The largest…
366 journalists were surveyed. The findings could make your brand more influential, visible, and authentic. The results are featured in the Brand Visibility 2020 report. Doug Simon, CEO of D S Simon Media, shares highlights including opportunities during the…
It’s the largest fireworks show in the United States and it takes a team of more than 50 pyro-technicians to make it happen. This year’s Macy’s 4th of July Fireworks features 70,000 shells loaded on to four barges and…
