Helping communicators excel in a time of rapid change
How are brands getting their stories on television? Does the media interest voiced in surveys match their actual interest when it comes to scheduling interviews with actual spokespeople? How is technology helping to put brand stories on television? We address…
In the third edition of COVID-19 Media Guide for PR Pros we share the first results of our radio survey. 25 radio stations responded. According to Nielsen, radio audiences are increasing substantially as more people work from home. 92%…
In this edition of COVID-19 Media Guide for PR Pros we share the first results of our TV station local news survey. 52 stations responded. 87% of stations said they would take a story related to the virus from…
After finding out that there was a 21 percent increase in use of satellite media tours and a 38 percent increase in using in-house spokespeople by both brands and the agencies, we conducted a survey to find out if these trends were…
Satellite media tours are making a comeback with a 21% increase on SMT spending in 2019. The reasons? While it’s harder than ever to get your story on cable or network news, our brand visibility report showed that there’s a greater opportunity…
Communicators from leading brands, such as Macy’s and Danone North America, discussed how they earn more media coverage on broadcast outlets nationwide and shared tips on how to manage media coverage during the upcoming election year. Learn how to…
