Helping communicators excel in a time of rapid change
Kym White, SVP & Chief Communications Officer at CVS Health, discusses the challenges of integrating communications for multiple businesses under one cohesive brand. Kym also shares with us her experience of taking on a new leadership role amid the ongoing pandemic. Having…
With a company like Dropbox, there is a unique challenge of making sure its brand resonates with both businesses as well as individual consumers. The company’s Chief Communications Officer, Lin-Hua Wu, breaks down how to navigate this task, especially with…
Damon Jones gives us a behind-the-scenes look at the communications strategy at the company as the COVID pandemic unfolded. He discusses the film “The Choice” which Procter & Gamble created as a way to help people have the necessary…
We live in a time of multiple, evolving crises. It’s different from other crises that we’ve faced in my career, says Rosemary Ostmann, President & CEO at RoseComm. Generally, when tragedy strikes, we scramble to understand what happened and…
The most successful organizations will be those that spend most of their time focused on the future, says Ray Day, Vice Chair at the Stagwell Group. COVID digitally transformed and disrupted the world of communications and forced everyone to…
Organizations need to be using data driven measurement and evaluation in their program every day, says Global Managing Director at AMEC, Johna Burke. Companies that don’t are getting further and further behind. By leveraging data, organizations can make much smarter and…
