Helping communicators excel in a time of rapid change
Agencies can work best by listening and being honest and empathetic, says Anna Lingeris, Earned Media & Brand Publicity Lead at the Hershey Company. It is more important than ever to read the news and spend time understanding how…
The time to speak up is now. Executive producer of The Grapevine, Donovan Thompson, breaks down the current state of diversity and racial awareness in the workplace and shares thoughts on the effective ways to implement change. PRWeek…
Organizations need to get out of the “going back to normal” mentality. Matt shares findings of his team’s ethnography study that tries to understand how the mindset of executives is changing and evolving as a result of COVID-19 and…
Communities are stronger than ever. Olga encourages communicators to really take the time and understand what their communities are going through to convey authentic messaging and show empathy. She also stresses the importance of taking care of your…
Marvin reminds us that this is the whole world’s crisis and we all have a role to play. This is a time for brands and non-profits to be flexible and give themselves permission to try new things. He encourages…
Transparency + Timeliness = Trust. This equation is crucial for businesses and communicators as they transform due to the accelerated change brought on by COVID. Will these changes be permanent? Gil shares his take for communicators and shares insight into the tidal wave of change…
