TV Interview Trends 2022

How brand and agency communicators are booking TV interviews

The desire to feature your own spokespeople in TV interviews is the single biggest factor driving satellite media tour growth

–  Doug Simon, CEO & Founder, D S Simon Media

Key findings:

  • 97% of communicators surveyed planned to maintain their use of SMTs at a high level or increase it in 2022
  • 68% of brand communicators preferred to use Zoom when conducting satellite media tours
  • While 70% of communicators prefer to feature one spokesperson during satellite media tours, of those preferring two spokespeople, more than 90% included featuring at least one company or brand spokesperson


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